Lead the company’s research department to develop and execute comprehensive, integrated research strategies that align with and support Hallmark Media’s overarching strategic business plan. Also responsible for supporting the strategic objectives of the programming, distribution, ad sales, and marketing departments to optimize the company’s performance in the marketplace.

Exceled within a television cable network with original and acquired programming, recently acquired from Tribune Media. Devised and implemented plans to optimize viewership and drive ROI. -Led research projects, translating data to inform targeted program development, acquisitions and scheduling. Additionally, defined direction for brand strategy, marketing, on-air promotion, public relations, finance, network distribution and advertising sales.-Consulted within executive team on key programming initiatives, including original pilot pickups, program acquisitions and series launch strategies as well as long-term multi-platform planning and scheduling.-Oversaw all advertising sales research, including all estimating processes for program acquisition, ad sales ratecards and long-range planning. -Designed and implemented primary research, including market & pilot testing, awareness tracking and brand health. -Knowledgeable of content measurement across multiple media platforms as well as social measurement.-Maintain strong working relationships with leading industry research vendors, including extensive knowledge of Nielsen Media Research products, policies and personnel.

Provided cross-divisional leadership for Disney ABC Television Group, including Disney-ABC Domestic Television, ABC Studios, ABC Multiplatform, ABC Network and ABC Affiliate Relations. Collaborated effectively across the Disney ABC Research team to provide key client groups timely, actionable insights to make better business decisions. Led a staff of over 20 researchers in Burbank and Seattle, including four Vice Presidents.

Provided insightful audience and market research analyses used for strategic decision making purposes by network executives, including network Presidents and SVP/VPs of Marketing, Programming, Program Acquisition, Original Program Development, Finance, Ad Sales, Strategic Planning and Public Relations. Responsible for the day-to-day management of the TBS and TNT programming research department and budget. Led a staff of twelve researchers, consisting of VPs, directors, managers and analysts who designed, managed, analyzed and reported results of primary and secondary research studies; maintained relationships with research suppliers and research executives throughout television industry.