Robin Walker Email & Phone Number

Mclean, Virginia, United States

Fairfax County, Virginia, United States

Developed strategic vision to improve visibility within the Fairfax community for the Park Foundation. Served as senior liaison to assist board members achieve strategic marketing social media goals. Developed strategic goals and long-range marketing plans. Reviewed committee decisions. Chaired committee meetings. Appointed officers, provided leadership to the organization and conducted officer training to fulfill vacant roles and responsibilities. As fundraising committee chair, I planned and implemented a social media fundraising activity that netted $14K during the 2018-2019 board season.Researched and composed effective written and video communications for internal and external audiences that achieve foundation goals for virtual events, web pages, social media and other interactive, digital media to include writing scripts, use of storyboards and incorporating UX design principals. I researched and developed original innovative virtual event themes. I publicized events to internal and external media and membership. Published and presented social media fundraising metrics for 2018 to the Park Foundation Board and members of the Park Authority Board via virtual Zoom meeting.

Mclean, Va.

Provided overall oversight for the development and deployment of digital platforms, services and content for an enterprise's internal and external communications. Created strategic goals for development and use of virtual events, live streaming and social media platforms (film, computers, digital media, audio/visual integration and multimedia).Provided guidance strategic vision, developed themes and orchestrated over thirty-five (35) fundraisers, twenty-two (22) galas and over thirty (30) special events to support strategic objectives of client's organizations. Presented vibrant leadership and fundraising programs supporting client’s mission and complied with external and internal requests and special graphic projects. Communicated timely with eighty (80) plus principal clients, to effectively coordinate requirements for design and finally approval of all projects, with an estimated budget ranging from $500 (simple logo branding design) to $25K (fundraising events or trade show marketing materials). Provided guidance and direction to thirty-five (35) plus primary liaisons and senior community leaders. Managed over ninety-five (95) independent projects and programs. Developed and conducted customer focus groups, and feedback surveys post events. Worked collaboratively with teams across various organizations. Engaged numerous diverse teams to determine their requirements for media campaigns. Conceived the strategic approach, managed the design teams and implemented over fifty (50) print publication and deliverables for nonprofits and small businesses for their community fundraising and special events. Ensured that all informational materials distributed via web sites and social media outlets are consistently branded in a manner that advances the client’s mission and are easily understood by a diverse audience.

Liberty Ski Resort

National Ski Patrol support Liberty Mountain Resort in the opening and closing the mountain for skiing and rescuing/caring for injured guests throughout the ski season.

Northern, Virginia, United States

As a licensed agent, my job included providing customer service and rate quotes for auto, motorcycle, boat, homeowners, renters, dwellings, personal liability umbrella, workers compensation and commercial business liability policies. Service included responding to inquiries regarding insurance availability, eligibility, policy coverage explanations, policy changes, policy transfers, claim submissions, and billing clarification.Post company approved social media content on Facebook, LinkedIn and Twitter via Hootsuite. Deployed web-based social media marketing program for insurance product information for both internal and external audiences to advance SF Agency's marketing mission and goals. Created social media statistical analysis reports regarding engagements, audience preferences and other key information on the effectiveness of SF Agency's digital efforts to engage with potential clients in numerous targeted markets with an aesthetic and minimalistic design outlook. Provided written communications to SF Agency's clients, gave advice and guidance while handling high volume of sales calls, meeting deadlines with competing priorities, including well-structured documentation while onboarding with State Farm employees at the regional and home offices. Provided written communication regarding standards for web page publication, social media and other interactive, digital media that is grammatically correct, concise, and consistent for a digital audience that advances the SF Agency’s engagement with its constituencies.

Mclean Va

Served as lead social media writer/editor in the Office of Public Information. Managed multi-channel, operational effectiveness content and e-marketing campaigns for a diverse line-of-business aimed at resident seniors, adults, teenagers and families with young children. Ensured that all informational materials distributed via web sites and social media outlets were consistently branded in a manner that advances the mission and are easily understood by a diverse audience.Served as team’s subject matter expert for Social Media (Channel) Optimization (SMO) in developing paid advertising campaigns on Facebook in both Mac and PC based environments. Served as team’s social media creative writer, storyteller and photographer for written content and executed one hundred and eight (108) “Constant Contact” bi-monthly e-newsletters sent to over two hundred and fifty (250) community stakeholders and forty-eight (48) employees. Demonstrated provided written communication standards for web pages, social media and other interactive, digital media that is 100% AP Style of writing, grammatically correct, concise, and consistent for a digital audience that advances the Center’s engagement with its constituencies.Based upon my organizational skills and knowledge of the e-publication process, I was able to consistently lead the efforts for e-newsletter development and peer review with employee engagement. Based on my networking and team building skills, I increased the bi-monthly e-newsletter’s participations from a low open rate of 22% to a high open rate of 60% plus in less than one year.

Reston, Va.

The Leadership Fairfax program (LFI) is a 10-month program that provides a forum for representatives of the business, nonprofit, and public sectors to better understand the issues and opportunities facing Fairfax County. Through seminars, study groups and interaction with community decision makers, Leadership Fairfax develops leaders with vision and commitment.

1313 Old Chain Bridge, Mclean Va

Execution of menus, print ads, signage, E-Marketing content, social media, and Constant Contact weekly E-blast newsletter campaigns.

Logo, Branding, Marketing, ADs, Sponsorship Signage, Graphic Design for WinterFest Parade. McLean's only community parade.

Mclean Va

CharityWorksDC was founded in 1999 by a group of volunteers seeking a better way to make a difference in our community. Many years and more than $16 million in grants later, we have become an effective bridge between donors and non-profit organizations doing the hard work of helping individuals, families, and children in need. Each year, through an extensive application process, CharityWorksDC selects two non-profit organizations (one military and one non-military) to partner with. The chosen partners become the beneficiaries of a year-long series of fundraising and community service activities. What sets CharityWorksDC apart is that we help “turbo-charge” our non-profit partners so that they can go to the next level. Since it began, CharityWorksDC has become a major philanthropic organization in the Washington Metropolitan area and has distributed millions of dollars in high-impact grants to:- purchase 20 plots of land for Habitat for Humanity and build a home for a single mother and her daughter;- send 24 local foster children to college for four years;- open and expand literacy programs to benefit thousands of children per year;- expand the programs of The Fishing School, and after-school and summer program operating in what 20/20 called the worst street in America;- finance the construction of a second campus for See Forever’s Maya Angelou Public Charter School and help establish their Young Adult Learning Center, giving hundreds of high school teens and young adults what The NewsHour with Jim Lehrer called “their last chance at success”; and- expand and open after-school and summer programs at 10 elementary schools in some of the most under-resourced areas in D.C. etc.CharityWorksDC whole-heartedly recognizes the support received from our members, Advisory Board, and donors, and give special thanks to our partners who are doing the hard work of changing lives --- one family at a time.

Mclean, Va

Served as Co-Chair Partner Selection 2011-2014, Co-Chair Auction Committee DreamBall Gala 2013 and Graphic Designer, 2012-2014 100 Point Vintage Wine Dinner Event & DreamBall Gala Program Guides. Conceived of the artistic direction and design for the DreamBall Gala Program and Auction Guides and the 100 Point Vintage Wine Dinner Program Guides. Provided guidance and direction to all special committees involved in each effort for ten (10) volunteers in a nine month period. I received approval from advisory board for the budget. I maintained the budget and based on my focus and direction, each event exceeded all previous fundraising efforts and attendance. Developed, implemented, and established oversight of strategic and effective internal and external digital communications strategies, which were developed with an advanced understanding of UX usability principles, to include use of site specific clear hierarchies (primary and secondary menus), consistent messaging, accessible with 508 standards for accessibility (visual impairments, etc.), context that supports messaging, usability testing, minimalism, simplicity, use of typography, incorporate feedback mechanisms, user control, design personality incorporate “visual” grammar” and graphic design.

The Governing Board of the McLean Community Center (MCC) is an elected body of nine adults and two high school students, which sets policies and provides oversight for MCC’s programs and facilities. MCC is a Fairfax County Special District Agency, which is funded by residents of Small District 1A, Dranesville, through a real estate tax surcharge that is currently 2.3 cents per $100 of assessed values (the MCC Tax District).One of the most important functions of the MCC Board is to review budget proposals and to adopt an annual MCC budget, which is forwarded to the Fairfax County Board of Supervisors for approval. Board Committees assess staff budget proposals beginning in July each year, the Finance Committee gives initial approval, and the full Board adopts budget proposals to forward to the Board of Supervisors by September 30. Board members are expected to be available during budget reviews. Program Committee ChairCommunications Committee Chair Election Committee ChairServed as the Communication Committee and the Election Committee Chairs for the MCC Executive Governing Board. I led effort to develop and advocate best practices for leveraging of virtual platforms for the Center’s Governing Board annual elections. I developed strategic budget goals and long-range planning goal for renovating the Center with employee engagement. I reviewed committee budget and vendor contract decisions and provided leadership, program governance and policy oversight to the Center for change management and operational effectiveness. Lead internal and external promotion of digital communication strategies and standards to build brand awareness, promotion of and deeper understanding and support for MCC strategic goals. Implemented social media communications strategies for channel optimization that increase public understanding of engagement with the Center’s mission, actions and goals.

Founded the MPA’s outdoor art display for both the Children and Senior Art Walks for the McLean community. I conceived of the strategy to expand the importance of the Arts to the younger and older members of the community. Developed a unique theme, innovative design, strategic goals and long-range plans for the "Art Throughout the Ages" program. I chaired committee meetings for MPA’s 50th Anniversary Timeline. Designed and printed a 9’ by 6’ art gallery quality wall graphic of the timeline—“50 Years, A History of McLean Project For the Arts.” I collaborated with the committee to endorse the strategic vision. Provided leadership and oversight to the organization and made referrals to fill vacant roles for MPA’s ArtFest. Distinction: As a direct result of my leadership and creative vision, the MPA ArtFest achieved an increase of 25% for attendance and photos of the Children and Senior Art Walks were featured on the front page of the local newspapers.

Mclean, Virginia, United States

Instructor of Children's classes and graphic designer for the McLean Community Center events

Created over sixty-five (65+) original children’s nature crafts which were published online and in “Ranger Rick” magazines from 2000-2008. Developed and applied original operational effectiveness content for age appropriate target markets for home use. Created over twenty-five (25+) original crafts for “Your Big Backyard” magazine and five (5+) original crafts for “Your Big Backyard” TV Show on PBS from 2006-2007. Each show demonstrated the making of a kid friendly nature craft created for each animal’s wildlife habitat such as a recycled water bottle hummingbird feeder or a birdbath made out of clay pots for backyard birds. Provided creative analysis and product development for nationwide multi-media children’s hands-on learning activities that were developed for the commercial television market via my original nature craft designs. I implemented award winning themes and products for print, web and television target markets and audiences. Also, I developed, created and managed the age appropriate (ages 6-12 and ages 3-5) nature crafts content for two National Wildlife Federation’s children magazine formats. Created five (5) original crafts to appear on the “Martha Stewart TV Show.” In 2006, National Wildlife Federation's naturalist, David Mizejewski, appeared regularly on the Martha Stewart TV Show with nature activities for children to try at homes (2006-2007). Distinction: As a direct result of my creative theme development, I received the Association of American Publishers, “Distinguished Golden Lamp Award and Achievement Award” for “Ranger Rick” and “Your Big Backyard” magazines in Washington, DC (2006).

Analyzed large nationwide datasets to conduct business-specific research, gather data, compile reports and summaries to evaluate new products, risk segmentation, and competitive intelligence, while generating an acceptable underwriting profit. Engaged stakeholders to ensure customer feedback factors into the process and system design. Worked with internal departments to implement new procedures and enhance underwriting discipline and accuracy. Other duties included ensuring data integrity, participating in data quality control and validation, and producing requirements documents for various business development activities Working on my own, I conceived, developed and authored the first comprehensive GEICO-nationwide underwriting technical training manual for the National Flood Insurance program from the Federal Government (FEMA). I developed the “Train the Trainer” model so that each field office could reinforce the training concepts after the training was concluded.

Certificate, Digital Data Management

The digital marketing landscape has changed more in the past two years than in the previous twenty. The transformation of the web by way.

Certificate, Graphic Design

Activities and Societies: InDesign User Group

Bs, Business Administration And Management, General

Activities and Societies: Worked full-time at various insurance companies in the Richmond, VA area.Completed 7 CPCU Exams from 1988 to 1992

Master Gardner, Plants

Activities and Societies: Attended Master Gardener seminars and volunteered at various gardening venus in the Washington Metro Area..