Robin Bertelsen Email & Phone Number

Walnut Creek, Ca, Us

Pleasanton, California, Us

Prioritize and drive the creation of new global site capabilities for the Workday marketing website and digital experiences that add value to the business, while ensuring they serve global and regional needs.

Pleasanton, California, Us

Pleasanton, California, Us

Simi Valley, California, Us

Lead teams to create and implement digital marketing strategies, organic and paid social media campaigns, SEM, SEO, email marketing, much more for SMB brands to sell products, drive sign-ups, increase retention, increase social media engagement and generate website traffic and conversions. Excellent project management and communication skills. Measure success via reporting tools such as RivalIQ, Google Analytics, and creating customized Google Data Studio dashboards. Platforms and tools include Facebook, Instagram, Twitter, Pinterest, LinkedIn, MailChimp, Buffer, Hootsuite, Agorapulse, Facebook Insights, Facebook Business Manager, Facebook Ads Manager, WordPress, AirTable, Google Sheets, Google Docs, Microsoft Office, Microsoft Word, Microsoft Excel, Photoshop, TeamWork, Slack, Skype, Adobe Experience Manager, and many others.

Work with clients to define goals and develop a strategic social media and content marketing programs. Then take the strategy into development, implementation and growth.• Developed and implemented a successful marketing program for a new product launch for an electric vehicle charging systems company in the San Francisco Bay Area. Created lead gen demand that led to an immediate sell out of each shipment. Oversaw the development of a custom Amazon stand-alone webstore and micro-site. Marketing was responsible for 100% of sales.• Developed social media strategy and defining the brand for green-tech, textile company focused on raising consumer and media awareness via B2B and B2C blogs, Facebook, Twitter, LinkedIn group and e-newsletter campaign. Editor and writer for both blogs; micro-blogging on Twitter, promotion and community building on LinkedIn, Facebook and YouTube. • Increased brand awareness and software downloads by 60% year-over-year for bidding and invoicing software company through a coordinated social media and e-mail marketing campaign.• Completely revamped the digital marketing efforts for the local educational foundation raising more than $1,515,000 annually. Created a new website in Wordpress, improved SEO, established an editorial calendar, created a formal email marketing program, plus created promotional marketing materials, selected new payment processor to integrate with SalesForce.Specific skills include: content marketing programs, email marketing campaigns, social media, SEO, website development, blogger outreach, copywriting/editing and digital contests.

New York, New York, Us

Manage TPG's online marketing and operational needs for a growing investor relations firm. TPG specializes in creating value and raising visibility for US and Chinese mid-cap companies.

San Francisco, Ca, Us

Independent judging organization evaluating national grocery store brands since 2002. Director of CommunityHead of the company's web team, with primary responsibility for re-defining the site's goals and strategy, oversaw technical development, working with clients on co-marketing opportunities, as well as all details pertaining to member communications, account management, social media strategy and establishing an online community. Assumed responsibility for a long-stalled website launch and quickly pushed external developers to complete tasks and launched site on April 1. Successfully altered website strategy to align with the company's core competencies and highest potential for generating revenue.

Leading, regional provider of after-market vehicle service contracts, GAP insurance and dealer management software for used car dealerships.; Served as the greater-San Francisco Bay Area representative, aggressively marketing service contracts and GAP products. Trained field sales representatives, conducted customer service training for in-house claims and customer service staff and initiated and drove partnership with national SAAS provider to provide online rating and contracting. Designed and maintained online and digital marketing materials.• Overall production grew by 36% for service contracts and 484% for GAP, increasing revenue from $1.7M to $2.6M annually.• Product expert and sales leader for white-label dealer management software: assisted other reps to close customers, perform installations and staff training.

New York, Ny, Us

At various times I managed a staff of 5 internal and 158 remote staff, who in turn coordinated over 5,500 volunteers in the world’s largest online community. I also was a part of the team that worked on launching AOL China project, which was abandoned due to geo-political reasons. I was the Community Strategy and Integration business owner for the Download Center, blogs and other social media applications. • Drove product-focused community programming through an extensive redesign of the People Connection and underlying community applications. • Worked with Legal, Corporate Comm and Integrity Assurance on tactical implementation of Chinese law for the AOL China Terms of Service. • Programming business owner for blogs and download center. Key team member from scoping of requirements to UI and design development to launch and wholly responsible for post-launch programming and editorial integration.

New York, Ny, Us

Worked my way up from Community Manager to heading much of the community operations team as Senior Manager. Managed a staff of five internal and 158 remote employees, who in turn coordinated over 5,500 volunteers in the world’s largest online community. Oversaw all daily community operations, management and editorial programming for 16 of the 20 channels on the AOL service. • Wrote or edited, high-visibility, community-centric feature packages and promotions which received regular AOL Welcome Screen promotion. • Responsible for community programming and user participation in various AOL channels: Personal Finance, AOL@Work, Health, Ask-a-Teacher, Hobbies, Sports, Travel, Entertainment and many others. • Re-launched Netscape's community, leveraged my institutional knowledge and experience to successfully translate AOL’s polices and procedures into the new community. Message board traffic increased 160%.

New York, Ny, Us

Progressed through multiple positions of increasing authority and responsibility including: Community Action Team (CAT) Representative, Administrative Assistant III and Project Manager.Built an expertise in online communities, from basic rules enforcement to developing the tools for internal use across AOL’s brands and joint ventures. Championed critical enforcement tools and standardized, yet flexible enforcement policies and procedures. • Routinely composed requirement documents, business justifications, design specifications, implementation plans, and training manuals. Ensured developers accurately interpret requirements and coordinated development, training, and implementation.• Evaluated proposed AOL, CS2000 and Netscape projects for Terms of Service enforcement-related issues. Worked with teams across the company, including Integrity Assurance and International to reduce potential violations and establish enforcement policies and practices.

B.A., International Relations

Education record