Robin Buxton Email & Phone Number

Rugby, England, United Kingdom

Evestico are the market entry, marketing and fulfilment specialists in the Retail and Industrial sector. Our expertise in delivering, supporting, advising and sourcing solutions for our clients is unique.We deal with e-sellers, e-retailers, international wholesalers, manufacturers, channel partners, distributors, and consultancies. We understand the market, the industry verticals, the current trends, and the issues faced by end users.

Glasgow, United Kingdom

Coventry, United Kingdom

To develop and deploy the Group and local marketing plans and objectives in line with the UK Sales and Marketing strategy. - Obtain and present information to the business of a strategic or economic nature. - Support, coordinate and implement local/national media and PR activities (internal/external communications) with the corporate marketing department. - Manage external relationships with all marketing and PR agencies/suppliers and monitors their performance in line with SLAs. - Create and implement internal and external campaigns and then assesses their results. - Support and provide guidance to all functional stakeholders within the business, as required. - Develop and maintain all internal/external media crisis management communications. - Enforce and maintain brand compliance across all internal/external communications. - Agree and maintain the UK marketing budget. - Provide reports and presentations on both individual country and Group activities. - Follow and comply with all GEID/quality processes.

Coventry, United Kingdom

Responsible for defining and owning the global and multichannel marketing strategy, as well as brand optimising the online acquisition and conversion.- Driving and implementing acquisition across all digital channels- Growing and managing the brand's social media presence- Driving quality web traffic & competitor analysis- Leveraging analytics to optimise customer experience- Improving the design and contents of the Group's websites- Driving the global online marketing strategy- Creating and developing global marketing campaigns- Sourcing, managing and attending overseas exhibitions.

Birmingham, United Kingdom

Responsible for all Biffa's external online presence including:- Developing and managing the online and digital strategy- Managing the online and digital budget- External websites: domains, hosting, development, contents management etc- SEO: On & Off-page- PPC: Google Adwords campaigns- Social Media: Managing the various channels

Nottingham, United Kingdom

Responsible for managing a small team of inbound marketing professionals, based in the UK and Spain, for one of the UK’s leading providers of business SMS services, with over 11,000 businesses around the world. Main responsibilities include: - The successful management of multiple websites and online marketing across a number of countries- Comprehensive review and rollout of a new branding exercise.- Service and websites launches into new countries- Managing of all on-page and off-page optimisation- Development of new campaigns to support new sales initiatives- Project management of multiple projects- Created the Social Media Strategy & managing the implementation- Created the Email Customer Contact Strategy.

Main responsibilities are to create, implement and manage a digital marketing plan for two of the divisions in the Capita Group. Day to day duties include: Project managing the launch of the first phases of two new websites built on a Microsoft SharePoint platforms, along with producing and implementing a Comms Plan for both launchesManaged the relationship with internal stakeholders and external agenciesApplying SEO techniques to the existing and new websites; including keyword research and development using tools such as Google Insight, Hot Trends, Alerts etc. Used Google website Optimiser to plan and implement testing strategies for landing pages.Managing tactical Pay-per-click campaigns using Adwords, including running test and benchmarking campaigns, checking positions and performance. Marketing the website through a combination of techniquesMonitoring, analysing and reporting on campaign results including Google Analytics to filter, segment, create funnels and produce management information.Project managing video case studiesUsing my experience in other areas of marketing to assist junior members of the marketing teamKey Achievement:Introduced a digital marketing function to the businessesDoubled the number of unique visitors to all sitesIncreased the average length of time spent on the sites by 50%Reduced bounce rate to below industry benchmarkGenerated a 30% increase in leads from the website.

Placement UK is an SME specialising in the placement of European degree and masters students who need to carry out a work placement/internship as part of their course of study.Main responsibility was to formulate and implement the yearly marketing plan to promote the company's services to other businesses.This involved using a combination of traditional marketing tactics; e.g. direct mail, advertising in specialist publications, exhibitions and some PR. I also ran workshops, seminars and road-shows presenting to business clubs and government sponsored bodies such as Business Link & UK Trade & Investment.In addition, I used a range of online/digital marketing tactics including SEO, Pay-per-Click, blogs, online news sites & articles submissions, social network sites, link building and SMS campaigns. All results were monitored and visitors analysed.Managed the relationship with external suppliers and creative agenciesOther duties included ensuring the company was capable of delivering the services it offered. This covered resource planning, business processes, IT, staffing and CRM.Key Achievement:Increased the number of unique visitors to the site to 18,000 per monthAchieved a Google ranking of 8/10Made Placement UK the premier website for European students looking for placement in the UK.

This role involved working across a range of retail banking products and utilising the skills of my previous role to monitor competitive activity and market changes. Also monitored customer performance and trends and worked with Product Marketing to adjust the strategy.I managed campaigns from briefing to production, including budget management and evaluation. This role drew strongly on my project management skills and DM background as well as my experience of strategy and planning for a product area.Main projects worked on include the successful launch of SMS text messaging to customers and a number of high profile operational mailings.Worked with a number of London-based agencies to help achieve the above. Key Achievement:Met all take-up targets for SMS campaignMet all objectives for branch closure campaign, without adverse publicityMet all production and budget targets for mailing campaigns.

My objective was to develop tailored marketing campaigns for key customer groups and build relationships with those customers by devising specific campaign propositions. This was achieved by identifying opportunities within the customer database and then developing marketing strategies covering pricing, product portfolio, training and an integrated marketing communications plan. Later on I concentrated on savings products in order to develop and co-ordinate promotional campaigns across all channels, based on objectives, budgets and timescales, covering above and below the line solutions. I made extensive use of competitor insight, to spot opportunities in the marketplace and track competitor movements. The role also required me to project manage and liaise closely with the Sales Team Leaders and external agencies to ensure full integration of marketing activities and confidence and understanding of CVPs.Other duties include planning and briefing ongoing tactical product advertising and day to day maintenance of products and literature. Also perform a variety of product management functions as required by the business. Key Achievement:Helped to significantly improve the customer and competitor intelligence for the SocietyMet or exceeded all savings campaign targetsProject managed the annual statement mailing and significantly reduced the number of queries into the Call Centre.Reduced the number of bond application errors into the Processing department.

Direct Marketing

Campaign Manager

Responsible for the hotel's leisure brand

Tamworth

Post-Grad Diploma, Marketing

CIM Post Grad' Diploma

Ba (Hons), Business Studies

BA (Hons) in Business Studies