Robin Gordon Email & Phone Number

Boston, MA

As the Marketing lead for the Go-to-Market team, collaborates with digital, social, CX and IT to deliver and execute strategic marketing plans for the Direct-to-Consumer business while maximizing resources with an annual budget of 500K.

Under the Director of Marketing, supported all corporate marketing plans and communications initiatives. Wrote patient, employee and affiliate-facing communications for Chief Medical Officer and CEO such as press releases, affiliation announcements, business proposals, brochure copy, sell sheets and employee and patient newsletters.

Under the Director of Marketing, wrote and edited customer-facing electronic newsletter. Cultivated article content with key members of consulting, product development, and senior management along with freelance writers to highlight industry trends and customer success stories. Assisted Director of Marketing in writing press releases, web site content and.

• Managed production process of assigned print/graphic jobs by coordinating traffic, designers, art directors and sales managers to meet job expectations and deadlines
• Served as client contact for assigned jobs; updated clients on deadlines, managed content and deliverables
• Assumed budget responsibility of assigned jobs; developed initial budget and scope of work
• Monitored budget vs. actual reports and worked with account team on scope changes or budget increase

Organized, prioritized and managed the daily work flow of Quark produced catalog page files through the art/production department ensuring all established release-to-printer deadlines Coordinated prepress production with outside vendors regarding image and electronic catalog page production

• Managed and coordinated the editorial and production process of college-level textbooks for nationally known publishers such as Houghton-Mifflin College, South-Western College Publishing and Longman, NY
• Ensured the release-to-printer date for up to six books in various stages of production while maintaining positive relationships with the vendors and in-house production team
• Hired freelance copyeditor, proofreader and indexer within budgetary constraints
• Served as liaison with the lead textbook author providing production guidance throughout process

• Serviced accounts including Dearfoams slippers, Mead and Square D in all areas of graphic design, packaging, illustration and photography
• Served as a face-to face liaison between client and in-house creative directors
• Interfaced with outside vendors (copywriters, photographers, list brokers) to support client programs

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Education record