Did you know that Al Pacino's face was on the original Facebook home page? Pretty funny, considering that this page was the starting shot into the digitally connected age. But what does this have to do with me? In my previous posts, I've learned one thing: "Nothing in marketing is random!" So even the face of a genius Mafiosi actor was not placed on a social media page unknowingly. A contrast that is both fascinating and inspiring. This out-of-the-box thinking is what has excited me so much about marketing, ever since I graduated from high school! Gradually, of course, more and more topics, methods and ways of thinking of modern marketing were added. Through my work at Volkswagen AG and mindsquare AG, I was able to gain experience in product marketing, social media marketing and online marketing. Especially there, the strategic approach, the analysis of competitors and the subsequent development of offer structures appeals to me. At the same time, the creative approach is something that excites me, like campaign development and content creation. That's why I work in marketing!Besides these topics, sustainability has also become an important part for me. Especially the ecological and economic aspects of sustainability are topics I can spend hours immersing myself in. I am curious to see how sustainability will influence future marketing. For me, marketing is a tool for realizing visions and shaping a sustainable future. Even Tony Montana can't predict what that future will look like.