Embedded marketing consultant working on CRM and GTM Strategies for different sports clients in the greater Los Angeles Area.

• Engaged over 12 million users with Email, SMS, and Push notifications, focusing on retention and customer LTV.• Managed user journey flows from end to end, including ideation, deployment, reporting, and A/B testing in order to improve and evolve user lifecycle experiences.• Constructed criteria for messaging segmentation utilizing personalization engines targeting specific audiences with tailored messages to improve click-through and transaction rates.• Collaborated with product and core marketing teams cross-functionally to launch omnichannel initiatives, driving new useracquisition and reactivating dormant users.• Formulated and executed go-to-market strategies for product and major feature releases with an emphasis on user lifecycles using personalized user journeys.• Deployed, monitored, and optimized large-scale marketing campaigns with messaging volumes upwards of 120 million sends per event, including b2b and b2c utilizing Blueshift CDP.• Built and assessed various email types utilizing Blueshift's HTML and email visualization engine.

• Developed & implemented successful lifecycle campaigns across TV, SMS, Email, and Social Media achieving a 25% boost in engagement and a 10% lift in subscriber count year over year.• Crafted detailed reports on customer engagement levels by leveraging Facebook, Instagram, Twitter, & Google analytics; resulting in improvements in ad spend and cost per impression.• Increased retention rate and profitability by 20% by conducting research including competitive analysis, market segmentation, and influencer partnerships to ensure market position and consumer satisfaction.

Master of Arts, Mass Communication with Specialization in Public Relations

• Examined files from various film and television studios for aspect ratio, length, and proper file delivery and staged files for encoding for distribution.• Helped identify business needs and develop strategies while working with digital storefronts such as Youtube and Ultraviolet, increasing production speed by 20% while maintaining quality and client satisfaction

• Visually and aurally inspected various pieces of film and television for encoding defects and miscellaneous errors. Upon completion wrote detailed reports describing the errors and submitted them to the appropriate departments. • After inspection was completed, created and activated the titles for customer use on the CinemaNow website.