Robin Patterson Email & Phone Number

Strategic and operational leadership for web content on Lenovo.com. Servant leader for 25+ person manager and individual contributor content team who creates strategy and implements across project management, design, writing, and development disciplines. Content champion who drives customer-centric creation, innovation, and operational excellence. Collaborate across global cross-functional leadership teams to remove systemic obstacles, and present and influence stakeholders across the content design and development lifecycle. Champion innovation, drive best practices in process and methodology across the content discipline, including strategy, operations, and platforms. Measure and use data to inform content direction while optimizing performance.

Led the corporate web content management strategy team. Strategy implementation for the creation and distribution of marketing content across the fedex.com website to drive awareness, consumption, and audience engagement along the customer’s digital content journey. Led the corporate SEO and testing and personalization practices to drive traffic and KPI optimization across the web content channel. Collaborated closely with marketing promotion, brand, and analytics teams to iterate and improve content effectiveness.

Collierville, Tn

Team leader that developed and implemented global web channel strategy. Implemented new content management platform and personalized experiences throughout global corporate website. Led AEM platform feature prioritization and implementation through agile methodologies.

Managed enterprise’s global email and customer journey management platform. Collaborated with promotional marketing team to deploy various campaigns for 1M emails annually.

Memphis, Tn

Developed and implemented strategy for expanding customer testing and personalization capabilities on customer-facing web and mobile channels

Collierville, Tn

Developed and executed global mobile iOS and Android native app strategy and roadmap, generating 1.3M+ native app downloads.

Manage B2B CRM programs to launch global new to market product through digital and traditional marketing channels.

· Designed and developed school website using HTML coding.· Transitioned site to content management system, allowing 100+ team members to manage their own content.· Developed and led faculty training on page creation.· Led expansion of technology curriculum to include web-based learning and increased technology course offering.

· Designed on-demand sales literature system for sales organization. · Developed, executed, and analyzed customer and marketing sales initiatives.· Created and maintained online ShipSmart newsletter.

Master Of Business Administration (Mba)

Bba, Marketing, Cis

BBA - Major: Marketing; Minor: CIS