Independent marketing and business consulting, on a project basis. Currently providing marketing and advisory services to Magnum Technical Services - a multi-trade contracting company specializing in industrial trade services.

Co-founder of the SPMA, an association that represents professionals in advertising and marketing in the amazing province of Saskatchewan. Served on the board since 2011 and carried out a 3-year term as VP, President, and Past President.

Accountable for overseeing and directing the divisional marketing and communications strategy. Tasked to ensure the company, its products and services are strategically positioned and branded to compete in the domestic and international market.Tasks/Responsibilities:• Create, develop, implement an effective marketing plan, budgets and strategies, value propositions and messages for key market segments• Lead and execute on the details of identified marketing strategies from concept to completion• Maintain and communicate market or segment knowledge and the company brand to position Norseman Structures in the marketplace and capitalize on new sales opportunities• Develop and evaluate marketing campaigns, determine content and advertising messages, and assist with the implementation of communications strategies for targeted segments• Support product development and contribute toward market intelligence through research and business analysis, launch campaigns, and subsequent communications• Collaborate with the Sales Team to develop and implement customized plans and sales tools for select market segments, develop the pricing strategy and add value to the business development strategy for both short- and long-term sales• Lead an in-house Marketing team that manages tradeshows, dealer relations and services, promotional items, advertising, website, design and content, market research, etc.• Collaborate with external partners on campaigns, media planning, brand imprint and creative strategies• Lead internal communications and marketing initiatives

Co-founder of the SPMA, an association that represents professionals in advertising and marketing in the amazing province of Saskatchewan.

- Manage all national marketing activities for core brand including management of marketing team - print, online, social media, campaigns, events, etc.- Responsible for planning and budgeting - Assistance and education of Dealer network on marketing and communications - Pricing and promotion analysis and planning - Manage all branding initiatives and projects, - Team member for company-wide strategies, events, and communications

- Manage all national marketing activities and campaigns for Cover-All agriculture, equine, and commercial segments including print, online, social media, campaigns, events, etc.- Responsible for planning, budgeting, and execution of activities for target industries- Assistance and education of Dealer network on marketing and communications, including development of Dealer sales tools - Pricing and promotion analysis and planning - Editor of customer communications pieces

Marketing research, planning, and execution of marketing strategies. Development of corporate identity and branding materials. Designer, editor, publisher of quarterly newsletter. Created content and site layout for company website.