Integrated Strategy And Planning And Brand Marketing
Working Across Agencies, Consultancy; Brands
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Robin Mallory Email & Phone Number
Integrated Strategy and Planning and Brand Marketing
at
Working across Agencies, Consultancy; Brands
1 work email found
@blitzagency.com
4 phones found area 310
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Working across Agencies, Consultancy; Brands
Role
Integrated Strategy and Planning and Brand Marketing
Location
Los Angeles, California, United States
Who is Robin Mallory? Overview
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Robin Mallory is listed as Integrated Strategy and Planning and Brand Marketing at Working across Agencies, Consultancy; Brands, based in Los Angeles, California, United States. AeroLeads shows a work email signal at blitzagency.com, phone signal with area code 310, and a matched LinkedIn profile for Robin Mallory.
Robin Mallory previously worked as Integrated Strategy/Planning/Marketing Consultant at Working Across Agencies, Consultancy; Brands and Associate Director, Planning at Blitz. Robin Mallory holds B.A. Advertising, All Disciplines Of Advertising; Concentrations: Business, Marketing, Communications from Pepperdine University.
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{first_initial}{last}@blitzagency.com
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Profile bio
About Robin Mallory
Strategically integrated media, data, and consumer sciences. Framed by business goals. Personifying brand relative to segments, connectivity, culture, and commerce. Evolving insights into action. Pairing brand and consumer: in mindset; marketing. Guided by macro, competitive; local intel. Mentoring and challenging teams to think from variety of inputs.
Listed skills include Integrated Marketing, Digital Strategy, Digital Media, Brand Management, and 21 others.
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Robin Mallory's current company
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Working Across Agencies, Consultancy; Brands
11 roles
Robin Mallory work experience
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Role listed
Working Across Agencies, Consultancy; Brands
Integrated Strategy/Planning/Marketing Consultant
Working Across Agencies, Consultancy; Brands
Integration of Strategy, Planning & Data Analytics. Using research and multi-stream data. Insight analyses and action plans. Recent focus on commerce, CX, UX and re-building of retail. Directing and teaching planning (strategy to campaign management), research and consumer behavior across verticals. -Open to opportunities.
Associate Director, Planning
Integrated Strategy+Planning to maximize brand marketing impact to consumers. Working across media channels, devices & client categories (incl. new business pitches): restaurant, entertainment, retail, D.R.; IoT.• Connecting teams (agency & client) to growth areas in connected worlds of B2C and B2B• Holistic strategy from the intersection of business sectors- economics, commerce, media and tech• Client partnership: aligned marketing goals to changing business initiatives and consumer behavior• Developed & Launched year 1 of Cicis Restaurant paid integrated digital media, in the saturated hyper-local dining landscape. Sales result: S-S-S growth, exceeding industry marker of $1MM annual avg. unit volume across 446 stores
Mar 2015 - May 2016
Strategic Integrated Brand Marketing & Media Research Consultant
Multiple (Incl Expertconnect Corporate Media Planning/Buying Analysis)
Focus on digital media; integrating display, search, social and digitized traditional media.
Jun 2014 - Feb 2015
Strategic Brand Planning & Media- Digital, Non Digital & Integrated
Account Categories: --Retail (Guitar Center, Bare Escentuals, DVD; apparel)--Entertainment: Movie releasing, TV/Cable networks (Summit Ent., Sony Pictures; Disney ABC)--Toys/Ent. (Mattel, Bandai; Saban)--CPG (Nature Made; Balance Bar)--Mobile (Nextel)--Travel (AAA)--Non Profit (PBS; Resonance Records)--QSR/Food (In-N-Out; Sunkist)--Tech (WebEx); D.R. (Health, Telecomm, Mobile)CORE MARKETING SERVICES - Strategic Multimedia Communication Planning (Digital, Traditional, Hispanic/ Spanish language, Ethnic; Direct Response)- Media Buying Strategy Development & Campaign Tracking- Authoring partnership and sponsorship recommendations (across live events, PR, online, at retail; print)- Complete Plan Execution, Trafficking & Budget Control - Supervising, Training and Motivating Media TeamsMARKETING RESEARCH(consumer, product, promo, market, distribution, media, category; alliance and competitive)- Target segmentation (geography, frequency, recency, volume; profiling)- Development of brand positioning and conversion tactics- Comparative target and product positioning (SWOT)- Trending of KPI'sCLIENT SERVICE- Overseeing Client accounts w/ daily communication; presenting research and plans; executing marketing solutions- Stewardship of long term spending and media upfronts (TV, Print, Online, Sports, Direct Mail, In Theater; OOH)- Liaison With Teams, Departments and Across Divisions (internal & external) for alignment of goals, budgets and deadlinesDIGITAL SKILLS: - Establishing plan targets (criteria for reaching adults, teens, enthusiasts, kid friendly; Spanish language)- Researching Digital & Mobile media usage and purchasing behavior; shifts by demo over time- Site performance/placement/cost/creative unit/ROI analysis- Campaign planning and integration with offline media (message, target, creative units; promo offers)- Campaign metrics analysis and post-buy recommendations- Response tracking (social media activity, promo response, etc.)
Nov 2006 - May 2014
Media Supervisor, Entertainment Division
Media and Account Supervision-Marketing of product and releases for a high volume studio client. Accounts: Sony Pictures Entertainment (Film, DVD new/catalog) and multi-divisional Sony projects (Corporate, Electronics, etc.)-Developing pre-release and weekly post-campaigns, analyzing market sales & revenue; issuing and executing plans-Directing daily plan implementation, changes and follow through-Communication flow of Media strategies, briefs, budgets, promotions and plan tactics within broad loop of affected departments and offices-Client Presentations: Marketing campaigns, Media recommendations, Promo opportunities and stunts, Support research, Budget allocations by vehicle, Creative considerations, Market revenue analyses-Managing Media Planner & Asst. Planner teams in each plan stage-Media utilized regularly: Radio (Spot, Network, NPR), Place based, Outdoor, Transit, In Theater, Online, mobile, TV (broad & niche networks, local, syndication, Hispanic); Print.
Dec 1999 - Nov 2006
Media Planner
Media Planner overseeing campaigns for multiple clients concurrently. Managing Assistant Planners in each stage of process (research-planning-presenting-implementing-maintaining-tracking-evaluation-billing) for each brand.Categories included: Syndicated TV programming, Cell Phone service & products, Website startups, Direct response, New Business pitching, Regional fast food account.
Dec 1997 - Nov 1999
Media Planner
Media Planner overseeing core accounts (Mattel Toys, Sunkist Growers), new business and overflow from other So. Cal. office. -Managed Assistant Planner’s work (media costing, research, plan creation, daily maintenance, billing)-Negotiated Outdoor, Place Based media and Print ad space (national, local and test markets; separate retail & consumer targets), -Presented Consumer & Trade plans (heavy TV, radio, outdoor, print)
Oct 1996 - Dec 1997
Assistant Media Planner
Assistant Media Planner, on core accounts (Mattel Toys, Sunkist Growers), new business and overflow from other So. Cal. office.
Oct 1995 - Sep 1996
Assistant Media Planner
Kresser Stein Robaire
Assistant Planner on a variety of agency clients including: Kaiser Permanente, ARCO (multiple divisions), Clothestime stores, KCET-TV (PBS), UPN TV Network launch and TV programming.
Jul 1994 - Jun 1995
1 education record
Robin Mallory education
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Pepperdine University
FAQ
Frequently asked questions about Robin Mallory
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What company does Robin Mallory work for?
Robin Mallory works for Working across Agencies, Consultancy; Brands.
What is Robin Mallory's role at Working across Agencies, Consultancy; Brands?
Robin Mallory is listed as Integrated Strategy and Planning and Brand Marketing at Working across Agencies, Consultancy; Brands.
What is Robin Mallory's email address?
AeroLeads has found 1 work email signal at @blitzagency.com for Robin Mallory at Working across Agencies, Consultancy; Brands.
What is Robin Mallory's phone number?
AeroLeads has found 4 phone signal(s) with area code 310 for Robin Mallory at Working across Agencies, Consultancy; Brands.
Where is Robin Mallory based?
Robin Mallory is based in Los Angeles, California, United States while working with Working across Agencies, Consultancy; Brands.
What companies has Robin Mallory worked for?
Robin Mallory has worked for Working Across Agencies, Consultancy; Brands, Blitz, Multiple (Incl Expertconnect Corporate Media Planning/Buying Analysis), Mindshare (10/10-5/14); Plus Ksl Media; Strausberg Adv; Disney Abc Tv, and Universal Mccann (7 Yrs, Movie Releasing).
How can I contact Robin Mallory?
You can use AeroLeads to view verified contact signals for Robin Mallory at Working across Agencies, Consultancy; Brands, including work email, phone, and LinkedIn data when available.
What schools did Robin Mallory attend?
Robin Mallory holds B.A. Advertising, All Disciplines Of Advertising; Concentrations: Business, Marketing, Communications from Pepperdine University.
What skills is Robin Mallory known for?
Robin Mallory is listed with skills including Integrated Marketing, Digital Strategy, Digital Media, Brand Management, Strategic Media Planning, Brand/Commerce Expansion, Account Management, and Planning Supervision.
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