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As a senior marketing leader, I bring a deep understanding of integrated marketing to developing brand building programs for blue chip clients such as MilkPEP (got milk?) ConAgra Foods, Kraft Foods, McDonald's and Amoco (now BP). These campaigns spanned the marketing and media landscape including digital, mobile, social media, shopper marketing, consumer promotions, retail strategy and activation. I am also skilled at developing and fostering client relationships, managing multidisciplinary internal & external teams and mentoring junior account members.Strengths: Digital Marketing, Integrated Marketing, Shopper Marketing, Retail Activation, Client Relationship Building, Multi-Agency IntegrationPMA Reggie Judge - 2013, 2014
Sc Johnson
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Ecommerce Coe Sc JohnsonSc Johnson Sep 2020 - PresentChicago, Illinois, United States
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Ominchannel Promotion ManagerSc Johnson Nov 2017 - Sep 2020Chicago, IlZiploc, OFF!, Raid and Mrs. Meyers
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National Promotions Manager (Contract)Sc Johnson Jan 2017 - Nov 2017Chicago, Illinois
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Shopper Marketing Director (Contract)Connelly Partners Sep 2016 - Dec 2016Chicago & BostonLeveraged shopper & consumer insights and retailer strategies to develop shopper marketing plans for Gorton's Seafood top retail accountsEvaluated shopper vendor proposals against client objectives, budgets and KPIsCollaborated with Sales to align shopper programs with trade plans to avoid layering and redundancies -
Sr. Account Director (Contract)Epsilon Nov 2015 - Jun 2016Chicago, IlLed the implementation of Frigo Cheese Head's integrated summer promotion. Managed cross-functional teams and the development of key promotional communication vehicles including microsite,videos, display advertising, social media and prize fulfillment. -
Account Director (Contract)Geometry Global Jan 2014 - Oct 2015Greater Chicago AreaSCJ Shopper Marketing Grocery Channel-Led cross functional team and shopper marketing activation across retail, display and mobile channels-Utilized mobile apps to engage shoppers and amplify brand conversations-Evaluated shopper display media vendors to drive engagement and sales-Leveraged shopper insights to develop partnership programming and activation to drive greater shopper connectivity -
Management DirectorFcb/Red Dec 2007 - Nov 2013Chicago, IlDirected the MilkPEP (got milk?) account. Led planning and development of integrated consumer programs to drive category milk consumption. Managed $4-$6MM annual budget to fund client initiatives. Established an internal activation award process, including a review council and award writing class, to streamline and elevate the award process and maximize agency wins. -
Integrated Marketing ManagerConagra Foods Sep 2004 - Dec 2007Developed integrated marketing programs and determined ROI for key, high profile company brands: Hebrew National and Egg Beaters. Shopper marketing lead for inaugural Healthy Choice wellness campaign. -
Account SupervisorGeometry Global 2001 - 2004Account lead in planning and developing several key Kraft Food's Cheese brands within the company's largest division, including Kraft Singles and Kraft String-Ums. Oversaw program concepting through execution across agency cross functional teams. -
Account SupervisorZipatoni 2000 - 2001Managed all of the agency's smaller accounts, including Keebler and ALLTELL, and utilized tie-in partners to maximize budgets and develop national or regional consumer promotions. -
Account SupervisorArc Worldwide (Formerly Frankel) 1995 - 2000Progressive advancement from Account Coordinator to Account Supervisor on marquee agency client, McDonald's. Worked on multiple businesses including Retail Alliances/McDonald's Special Points of Distribution (SPODs), Menu Management and the Great Lakes Division.
Robin Reeves Skills
Robin Reeves Education Details
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Advertising -
Marketing
Frequently Asked Questions about Robin Reeves
What company does Robin Reeves work for?
Robin Reeves works for Sc Johnson
What is Robin Reeves's role at the current company?
Robin Reeves's current role is eCommerce COE.
What is Robin Reeves's email address?
Robin Reeves's email address is re****@****ail.com
What is Robin Reeves's direct phone number?
Robin Reeves's direct phone number is +177361*****
What schools did Robin Reeves attend?
Robin Reeves attended Michigan State University, University Of Illinois At Chicago.
What skills is Robin Reeves known for?
Robin Reeves has skills like Marketing Activation, Integrated Marketing, Marketing, Promotions, Shopper Marketing, Strategy, Mobile Marketing, Digital Marketing, Online Advertising, Crm, Creative Direction, Management.
Who are Robin Reeves's colleagues?
Robin Reeves's colleagues are Maurice Andraos, Karlina Luisana Colmenarez Canelon, David Averill, Felipe Berger, Valeria Bernaldez, Nataliya Didenko, Aubrey Criselle Iniego.
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Robin Reeves
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Robin Reeves
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