Robin Sims Email & Phone Number

Cleveland, Oh, Us

Cleveland, Oh, Us

Develop new client growth, manage account relationships, and implement strategic sales plan for mid to enterprise accounts for Fortune 500 tax and accounting SaaS firm with $6B+ annual revenue. Foster relationships, engage in needs-based consultative conversations, and secure buy-in through presentations from C-level decision makers to acquire new business.

Led marketing and outreach efforts for business process outsourcing (BPO) and professional employer organization (PEO) solutions for Fortune 500 organization with $18.5+ annual revenue. Partnered with decision makers in Human Resources (HR) Leadership of regional firms with 25 – 500 employees to convert or supplement in-house services. Developed and documented conversion of methodology, new workflows, and processes to support customer implementation.

Led marketing for comprehensive HR suite of services, including BPO, PEO, 401(k), and payroll servicing enterprise accounts with 50 – 999 employees. Grew clientele within regional territory through relationship building. Analyzed clients’ current state for process improvement and cost control opportunities. Designed and presented integrated solution to executive decision makers that addressed desired future state. Collaborated with internal partners to configure appropriate solutions.

Oversaw high-level corporate changes including identity rebranding, diversity business planning, and sales training initiatives for leader in medical and foodservice industry, servicing primary client, Darden Restaurants and their franchisees. Developed pricing strategies to grow geographical sales territories.

Orchestrated and implemented sales strategy for retail food, drug, and mass market industries. Developed client accounts by forging new relationships and growing existing circle of influence. Organized trade events attended trade shows to expand brand exposure and add new market territories. Mentored, trained, and coached account executives assigned to category events. Account managed vendor account relationships with Proctor & Gamble and Johnson & Johnson. Innovated and grew new food retail category by uncovering gap in market, conducted market research, created compelling business case, recruited supplier partners, designed and rolled-out marketing materials, led launch event, and signed stores to be part of program.