Robin Naudi Email & Phone Number

Director responsible for Baxendale's Innovation and Investment unit. Actively seeking digital health products and solutions for acquisition to join the Baxendale group of employee-owned businesses.

I am a management consultant specialising in the health and social care and health tech sectors. As Head of Commercial and Digital at Baxendale - an employee owned B Corp – I support the delivery of our mission to develop solutions to transform health and wellbeing outcomes.Projects I have led include: - Developing a joint venture with a market-leading digital supplier of a single platform health and social care delivery solution.- Leading a digital transformation programme for a partnership of three NHS Community Healthcare providers.- Performing an options appraisal to select the delivery model for the transformation of food and retail services for a £1.3bn NHS Foundation Trust operating five hospital sites, serving 13,000 staff and up to 1.3m annual visitors.- Developing the commercial strategy for a £123m turnover community health provider.- Running the PMO for a successful multi-NHS partner bid for a £350m contract. - Performing a finance options appraisal to support a YMCA achieve a £10m growth strategy. - Building the marketing and comms strategy for a prison comms tech start up. - Developing the social impact case to support the capitalisation of a new London bank. Commercial strategy and investment raising: I have supported several organisations to commercialise existing and new market offerings and get ready to take on investment. This typically involves a blend of market research, business planning and financial modelling and I have contributed to raising over £10m of capital.

Developed Baxendale's social impact measurement offer, supporting several social business clients to better measure and manage their social impact to enable service model development, access to capital and winning new contracts.Developed Baxendale's early years offer to meet a market demand for commercial support and access to capital services.

London, United Kingdom

Led a full rebrand for the Baxendale family of businesses, creating a brand identity and narrative, website and all peripheral marketing collateralStrict brand guardian, ensuring exceptional quality and execution across all customer touch-points Own all PR, brand and design agency relationships, driving maximum value and on-brand execution of activityScaled a small, local awards programme into the nationwide employee ownership sector awards, endorsed by John Lewis Partnership, Cass Business school, BIS and Cabinet Office, and attended by 500 guests yearlyOwned internal communications strategy for 95 employee owners across five businesses, bringing employee ownership rights and responsibilities to life through innovative mechanisms and events such as AGMsDeployed user experience principles to design and deliver the company’s websites and first corporate intranetExtensive copywriting for digital and promotional materialResponsible for all PR activity, driving media coverage, events and managing crisis comms when requiredManage Board-level and stakeholder relationships to align interests and drive consumer and customer value

Elected Trustee of the Baxi Partnership Employee Benefits Trust, sole shareholder of Baxi Partnership Ltd (BPL). In this role I ensured that BPL was being managed by its directors in the best interests of current and future employees

Uk

A role created to manage the handover of sales processes to C&C Group after their purchase of the Tennent's Lager brand from Anheuser-Busch InBev.- Developed and managed interim processes for volume forecasting, investment tracking, sales reporting and brewery planning for C&C Group during an 8-month handover.- Maintained strict anti-competitive legal requirements by effectively managing confidential data.- Acted as main liaison and troubleshooter between C&C Group Account teams and Anheuser-Busch InBev operations and business services units.

Uk

Briefed and managed PR, creative and experiential agencies to achieve specific goals in line with the brand strategy, on time and on budget. Created trade advertising, on-pack promotions, new packaging and PoS to coincide with ATL/BTL campaigns.Led a team to design, create, test and roll-out a new illuminated bar font with condensation for Stella Artois 4%.Targeted high-value consumers through a product placement strategy for Stella Artois 4%, leveraging relationships with Universal music and The British Film institute. Developed and managed a 6-week long event which brought a Stella Artois-branded Airship to London which carried passengers and achieved £900k of media value.Managed and developed the Stella Artois Draughtmaster competition at the Tower of London, engaging bartenders across London in a quality-driving initiative creating over £31k of media value.Analysed consumer purchase behaviour for strategic product innovation and SKU rationalisation.Developed and owned the internal communications strategy for Stella Artois, using compelling intranet and newsletter content, desk-drops and SMS messaging to drive engagement.Monitoring and reporting on market share, brand equity score and other key metrics to senior stakeholders.

Western Europe

Selected as one of 120 Global Management Trainees from 60,000 Applicants. Placements in On Trade Sales and Production in the UK, Ireland and Belgium, and delivered a 5-month project in Trade Marketing.- Developed tailored on-trade promotions including a tiered incentive plan, successfully increasing sales across multiple accounts.- Developed and produced InBev TV – an internal communication channel for the UK sales workforce.

Melbourne, Australia

I worked as an analyst in the technology commercialisation division of UoM Commercial Ltd - the commercial engagement services company of the University of Melbourne:- Led intellectual property audits on leading Melbourne University research institutes, identifying technologies suitable for commercialisation in the US and EU healthcare markets. - Performed market analysis to determine the commercialisation potential of medical and pharmaceutical innovations in the US and EU markets.

AIESEC is an international youth-run, non-governmental and not-for-profit organisation that provides young people with leadership development, cross-cultural internships, and global volunteer exchange experiences. The organisation focuses on empowering young people to make a progressive social impact.

University Of Malta

Performed PCR, DNA extraction and purification and plasmid cloning protocols as part of research team investigating the genetic determinants of thalassaemia in the Maltese population.

Bsc (Hons), Microbiology & Infection, First-Class Honours

Emphasis on molecular biology and virology with dissertation focussed on Epstein-Barr virus.

Year Abroad As Part Of An Undergraduate Degree In Biological Sciences

Education record

Education record