• Collaborated within a team to strategize and organize events for the school community, effectively representing the interests and values of the student body.• Produced tailored content utilizing Canva for the student community across Instagram (@barstoolflyers), Twitter, and TikTok. Crafted engaging captions, strategically selected hashtags, and captivating visuals for various social media platforms.• Developed and conceptualized merchandise offerings catered to the student body through Barstool, incorporating innovative designs to enhance brand appeal and foster community engagement.

• Produced high-quality photo and video content, utilizing photography and videography skills to capture events and activities within the School of Engineering, and edited content for optimal presentation across various platforms.• Crafted visually appealing flyers, brochures, and professional handouts for the School of Engineering to effectively communicate key messages and promote events and initiatives on Canva.• Created compelling digital content using Canva for platforms including Instagram, Facebook, Twitter, and LinkedIn. Conducted thorough analysis of performance metrics to optimize content and drive audience interaction.• Managed social media platforms for the School of Engineering, devising and executing strategies to enhance engagement and expand online presence.

• Played a key role in developing and executing marketing plans for Dayton Athletics events. Identified target audiences, selecting appropriate channels for promotion, and coordinating marketing efforts both on and off the court/field.• Contributed to the creation and design of merchandise and giveaway products aimed at increasing attendance and engagement at Dayton Athletics games.• Participated in on-site promotions and activities during basketball games, working closely with the marketing team to ensure the successful implementation of planned initiatives to enhance the fan experience.

• Comprehensive rebranding initiative for the fraternity's Instagram (@phibetachi) and overall brand, aiming to heighten awareness and expand its reach. Employed innovative strategies to bolster follower count and enhance engagement.• Established a unified thematic identity for brand recognition, ensuring consistency across all platforms. Orchestrated social media campaigns using Canva in conjunction with fellow executive board members to foster collaborative efforts and maximize impact. Utilized analytics data to refine campaign strategies and optimize results.• Conceptualized, designed, and coordinated the production of distinctive and visually compelling merchandise tailored to the fraternity's members, aiming to strengthen the sense of community.

• Supported the management of 300+ middle-market hotel business partners to optimize Expedia's partnership ecosystem.• Analyzed partner revenue and account performance to identify opportunities for strategic growth and proposed tailored solutions to enhance partner success.• Developed sales techniques to drive business needs and help uncover partner needs by listening to partners and analyzing internal data and offering beneficial Expedia services.• Spearheaded a collaborative group project characterized by exhaustive research on the expansion prospects of Expedia's regional chain branches, strategically contributing to the company's overarching growth initiatives.