Robin Berger Email & Phone Number

Chicago, Illinois, United States

Virta is on a mission to cure the most complex chronic diseases by combining advanced biochemistry, clinical expertise, data science, and digital tools. Founded by experienced scientists, Virta develops and delivers clinically proven and medically supervised individualized therapies to restore metabolic health in chronic disease patients.Leading a team of 11+ coaches with the honor of partnering with patients to reverse type 2 diabetes, pre-diabetes and obesity through addressing the root cause: diet and lifestyle. Encouraging a lifestyle that aligns with the patients goals, harnessing the power of food and providing education + support throughout the patients health journey.

Chicago, Illinois, United States

Helping kids and families build lifelong healthy habits. Using my three pillars of good health: Diet, Lifestyle and Environment to treat and relieve conditions like recurrent infections (ear, throat), eczema, diarrhea, constipation, GERD, anxiety, autoimmune and weight challenges to name a few. Providing parents the tools and resources to help regain their child's health.

542 N. Lincoln Ave Winnetka, Il

Partnering with children, parents and their healthcare providers to educate on how food and lifestyle can affect everyday health. Services span from providing basic nutrition to uncovering root causes of chronic issues like constipation, diarrhea, eczema, GERD, ADHD, autoimmune/chronic diseases and weight loss. Reviewed comprehensive client intake forms, Initial visits consisted of comprehensive health and family history review and followed up with evaluation of food, mood, poop journals for several weeks throughout treatment. Treatment plans consisted of dietary changes, food swaps/meal planning, detoxification, product clean up, exercise, sleep rituals, etc. Facilitated necessary food sensitivity testing along with recommendations on necessary blood panels. Implemented supplement recommendations/food to fill nutrient deficiencies. Partnered with the head doctor on treatment plans and progress. Created in house apothecary, educational resources and handouts combining western medicine with a whole body approach. Managed social media sites for spa and pediatric practice, content calendar, practice experience, patient outreach and website content.

Greater Chicago Area

Managed on figure photography production for Nike high volume e-commerce business, editorial content (NikeLab), In Store Imagery , Video, Model Castings along with Hurley and Converse brands. Collaborated with client and account team on business needs and production planning to ensure timely launches. Led a team of 4 producers alongside photography crews and models, with a capacity of 6 sets shooting roughly 20+ days a month (36+ crew members). Managed a budget of $18 million annually ensuring lowest costs through: efficient and streamlined production planning, high daily shot counts, maximized resources, client approved style guide and vendor relationships. Worked cross functionally with creative, digital, post production and merchandise teams. Mentor and coach to studio producers and account supervisors. Provided quarterly Profits/Loss reports with AR, collaborated on new business requests for proposals and managed client photo floor experience. Partnered with VP of operations to ensure profitable space allocation, equipment and technology.

Chicago, Il

Business Management and growth for e-commerce creative content for apparel & CPG clients. Responsible for account relationship, financial performance, brand strategy, team leadership & creative production processes/efficiencies. Provided strategic and marketing leadership to clients and internal account teams. Provided budgets, schedules, statements of work and invoices. Managed two large CPG food photography re-brands (Wal-Mart and CVS) & high volume apparel e-commerce brands Lord & Taylor, Hudson Bay Company. Other clients include: Green Mountain Coffee/Keurig, Cintas and Newell Rubbermaid. Managed 2 account supervisors, along with partnering with cross functional teams within the studio. Developed Studio internship program to help build new talent pipeline as well as bring in fresh perspectives and new thought leadership. Participated in request for proposals, sales pitches and overall studio best practices.

Created this high-end dog + cat boutique from a start up retail store to a full service pet destination, by effectively communicating the brand identity and differentiating factors. Implemented reward/loyalty/referral programs, full service website, solutions driven products, grooming salon, dog walking and cat sitting services. Leverage strategic partnerships with local businesses to expand consumer base through community events, Zulu branding and product info with veterinarians and other pet specialists. Buyer for all product categories & product placement within retail store. Developed and managed Zulu’s presence on social media networks. A solid fixture in the neighborhood, with tight customer relationships. Managed 8 employees with 100% growth year over year, leading to the sale of Zulu in December 2011.

Business development for the chicago office, high-level client service, strategic development, program implementation, business plan and sales strategy, program analysis and metrics, new business quotations, contract negotiations, managed sales process and pitches, cross functional team training and management, budget planning, photo management, client side merchandising/pagination and program scheduling. Clients include: SkyMall, Sears, Kmart, Hanover Direct, Bare Necessities, National Luggage Dealers Association & The Good Toy Group.

Chicago, Il

Large scale uniform program management, account profitability, brand steward, marketing strategy, client service, inventory management, production planning, fabric/material sourcing, contract negotiations, product selection, shipping/distribution logistics, sales force education and customer service training. Experienced in retail, hotels, automotive and quick service restaurants. Clients include: BMW, Choice Hotels, Comair Airlines & Krystal Hamburgers.

Evanston, Il

Managed online home décor and kitchen departments, including procurement, merchandising and targeted marketing/sales initiatives. Created home page marketing programs and personalized consumer landing pages. Formed in-house photo studio and managed overall product/process workflow and staff photographer. Coordinated and supervised all location photo shoots. Created highly, profitable departments through precise product selection, management, marketing, pricing and inventory management.

Chicago, Il

Managed/executed a 356 page catalog for retail apparel client, Cintas. Managed production schedule, creative execution, photography shoot & merchandising with account director to ensure budget and clients objectives were being met. Day to day contact with the client and worked cross functionally with production, creative and photography teams.

Bachelor Of Science, Marketing And Fashion Merchandising/Textiles

Certified Professional Life Coach

Certified Functional Nutrition Coach