Robin Y. Email & Phone Number

Canada

Canada

Canada

- create high-quality copy and content for social media platforms- plan & execute targeted social media campaigns (both paid and organic)- create and manage an editorial calendar of social media posts- monitor follower engagement & respond to comments and feedback, provide customer service as needed- Track and measure campaign success using analytics tools

Yellowknife, Northwest Territories, Canada

Yellowknife, NT

Yellowknife, NT

• Wrote and edited content for web pages, articles, ads, posters, newsletters, and social media
• Managed the NWTRPA Awards program, soliciting nominations, coordinating the selection committee, and organizing the Award Banquet, an event with an annual attendance of over 100
• Played a leading role in the organization, execution, and promotion of the Walk to Tuk Challenge, recruiting 4404 people in 310 teams from 28 NWT communities for the 2018 year
• Managed and developed content for the NWTRPA and Recreation North social media accounts, increasing the number of followers of the NWTRPA Facebook page by 25% over two years
• Led a renewal of the NWTRPA membership system, which included developing and launching a new online membership portal, increasing enrollment by 45% year-over-year
• Managed the NWTRPA website, a site with over 28,000 monthly page views at peak times, overseeing design updates, developing new features, and resolving issues

Yellowknife, NT

• Played a leading role in the organization, execution, and promotion of the Annual Conference, welcoming an unprecedented 180 attendees in 2016, a 50% increase year-over-year
• Acted as a main media contact for the organization, writing and distributing media relations materials and achieving widespread coverage among NWT media outlets
• Managed the publication of the Annual Report and NWT Recreation and Sport Directory, developing and updating content, securing advertisers and overseeing design and distribution

Yellowknife, NT

• Produced Feel Real Radio, a weekly radio show broadcasting across the Northwest Territories, writing and editing scripts, securing guests, overseeing production, and managing promotion
• Led the renewal of the 2016 Explorer’s Guide tourism operators listing, reaching out to operators by email and phone, managing information, and editing content

Calgary, Alberta

• Manage the promotional effort for CNIB Alberta’s DME Symposia
• Create various written materials to support the promotion of CNIB Alberta’s DME Symposia
• Wrote numerous touching and insightful feature stories on CNIB clients
• Pitched stories to print, radio and television media for various CNIB for CNIB Alberta’s DME Symposia
• Created promotional materials for CNIB Alberta’s DME symposia, including posters, buck slips, and print ads

Halifax, Nova Scotia

• Wrote numerous feature stories on CNIB clients
• Contributed significantly to the development of a communications plan for CNIB’s 1000 Challenge fund-development campaign
• Pitched stories to print, radio and television media for various CNIB regional campaigns and events
• Designed various graphical materials, such as invitations and pamphlets

Halifax, Canada Area

• Created various news and employee-relation related pieces for Emera’s intranet
• Managed the Emera Hearts and Minds Bust a Move team, recruiting members and organizing fundraising events
• Managed the Emera corporate website, developing written content for all sections of the site
• Created various graphical pieces for various events and initiatives

• Developed communication plans for internal environmental initiatives
• Facilitated the organization, promotion and implementation of various environmental events
• Developed and instituted strategies to improve the PWGSC’s Atlantic Green Team website
• Created promotional materials for various environmental events