- create high-quality copy and content for social media platforms- plan & execute targeted social media campaigns (both paid and organic)- create and manage an editorial calendar of social media posts- monitor follower engagement & respond to comments and feedback, provide customer service as needed- Track and measure campaign success using analytics tools

• Wrote and edited content for web pages, articles, ads, posters, newsletters, and social media• Managed the NWTRPA Awards program, soliciting nominations, coordinating the selection committee, and organizing the Award Banquet, an event with an annual attendance of over 100• Played a leading role in the organization, execution, and promotion of the Walk to Tuk Challenge, recruiting 4404 people in 310 teams from 28 NWT communities for the 2018 year • Managed and developed content for the NWTRPA and Recreation North social media accounts, increasing the number of followers of the NWTRPA Facebook page by 25% over two years• Led a renewal of the NWTRPA membership system, which included developing and launching a new online membership portal, increasing enrollment by 45% year-over-year• Managed the NWTRPA website, a site with over 28,000 monthly page views at peak times, overseeing design updates, developing new features, and resolving issues

• Played a leading role in the organization, execution, and promotion of the Annual Conference, welcoming an unprecedented 180 attendees in 2016, a 50% increase year-over-year• Acted as a main media contact for the organization, writing and distributing media relations materials and achieving widespread coverage among NWT media outlets • Managed the publication of the Annual Report and NWT Recreation and Sport Directory, developing and updating content, securing advertisers and overseeing design and distribution

• Produced Feel Real Radio, a weekly radio show broadcasting across the Northwest Territories, writing and editing scripts, securing guests, overseeing production, and managing promotion • Led the renewal of the 2016 Explorer’s Guide tourism operators listing, reaching out to operators by email and phone, managing information, and editing content

• Manage the promotional effort for CNIB Alberta’s DME Symposia• Create various written materials to support the promotion of CNIB Alberta’s DME Symposia• Wrote numerous touching and insightful feature stories on CNIB clients• Pitched stories to print, radio and television media for various CNIB for CNIB Alberta’s DME Symposia• Created promotional materials for CNIB Alberta’s DME symposia, including posters, buck slips, and print ads

• Wrote numerous feature stories on CNIB clients• Contributed significantly to the development of a communications plan for CNIB’s 1000 Challenge fund-development campaign• Pitched stories to print, radio and television media for various CNIB regional campaigns and events• Designed various graphical materials, such as invitations and pamphlets

• Created various news and employee-relation related pieces for Emera’s intranet• Managed the Emera Hearts and Minds Bust a Move team, recruiting members and organizing fundraising events• Managed the Emera corporate website, developing written content for all sections of the site• Created various graphical pieces for various events and initiatives

• Developed communication plans for internal environmental initiatives • Facilitated the organization, promotion and implementation of various environmental events• Developed and instituted strategies to improve the PWGSC’s Atlantic Green Team website• Created promotional materials for various environmental events