Kaufman Hall provides management consulting and software to help organizations realize sustained success amid changing market conditions. - Launched new corporate brand and introduced three new products to market, including comparative data and analytics product suite.- Developed and introduced new company brand by integrating three previously disparate business units into single, powerful brand.- Consistently delivered marketing-originated bookings (MOB) of 30+% for SaaS software line of business- Improved earned media placements by 127%, influenced media placements by 134%, and increase social media engagement by 41% during 2019.- Built and optimized marketing team and structure, including introduction and optimization of digital and demand generation, product marketing, marketing communications, and field/event marketing functions.

Led development of impactful marketing practice focused on building revenue opportunity and brand awareness for venture-backed supply chain visibility company. Handled all marketing functions, including demand generation, digital, social, PR, thought leadership, and events. - Appointed as first executive marketing leader for supply chain logistics start-up.- Established new standard marketing metrics synced with emerging sales process and team.- Delivered $12,000,000 in sales-qualified opportunities (SQO) in first six months. - Built out technology stack and optimized for demand generation in six months.- Implemented formal public and media relations practice, including analyst relations, social engagement, and related metrics, resulting in high share of voice scores versus competition (40% versus primary competitors), inclusion in Gartner market brief of “Companies to Watch,” and improved visibility within local Chicago tech community.

Led all global corporate marketing initiatives for worldwide provider of business support solutions and services, serving the top 100 global broadband communications service providers and media industries. Managed global team of 23 marketing professionals based in Chicago, Denver, Omaha, Brisbane, London, and Kuala Lumpur. Oversaw development of company’s global marketing and brand strategy as well as execution of all external marketing programs and efforts, including brand development, lead generation, partner and alliance marketing, direct marketing, product marketing, digital marketing, and corporate public, media, and trade analyst relations. Led marketing strategy responsibilities for full business through six acquisitions over eight years, including acquisition of large international SaaS company in 2010.- Directed marketing during rapid growth stage of business from $300M to $850M during tenure.- Led integration of two disparate company brands into single, powerful, and integrated global brand (CSG International, Inc.), resulting in name change and new look, feel, and visual identification.- Developed and launched new digital presence for company (internal and external).- Introduced concept of account-based marketing.- Developed unique regional marketing plans for Asia Pacific, Europe/Middle East/Africa, Australia/New Zealand, and North America.- Launched three new product brands – CSG Content Direct (video monetization platform), CSG Ascendon (next generation billing platform), and CSG Invotas (cyber security platform, sold to FireEye in 2016)- Oversaw rationalization of five instances of Salesforce.com into new single, unified CRM database of record for organization.

Telution was acquired by CSG Systems in March 2006.