Rob Lawrenson work email
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Rob Lawrenson personal email
Strategic leader with over fifteen years experience of working in the high profile, events, marketing, communications and fundraising roles. A particular flair for project and people management, with a proven track record of exceeding targets and forwarding business strategies through engaging and well-planned activations. Having worked in numerous size organisations has given me the confidence and adaptability to work within a multidisciplinary team and the ability to apply innovative solutions to create successful event and marketing products.
Improv Theatre Sydney
View- Website:
- improvtheatresydney.com.au
- Employees:
- 12
-
Festival DirectorImprov Theatre SydneySydney, Nsw, Au -
Head Of Community EngagementCanteen Australia Mar 2024 - PresentNewtown, Nsw, Au -
Senior Manager, Fundraising & EventsMultiple Sclerosis Ltd Jul 2018 - Mar 2024Blackburn, Vic, AuLeadership role responsible for defining and delivering the MS Plus Events strategic plan, covering all elements of event management from participant recruitment, participant engagement and operational delivery. Event portfolio included;- MS Gong Ride - 10,000 participants and over $3million in fundraising - MS Walk Run & Roll - 8,500 participants, $1million in fundraising - MS Mega Challenge - 5000 participants, $800,000 in fundraising - MS Melbourne Run & Ride Festival - 4500 participants, $800,000 in fundraisingPlus none fundraising specific events: - MS Gong Ride Launch Event - MS Plus Art Show - Go for Gold Scholarship Awards ceremony - MS Plus staff conferences -
Head Of Marketing & EventsSailors With Disabilities Aug 2016 - Jun 2018Darling Point, New South Wales, AuOrganisational Development * Responsible for developing organisational five-year strategy; working with board members, staff and volunteers to communicate the organisations vision and adoption of the strategy. * Develop and implement forward budgets for Financial Year 2017/18 with income and expenditure targets for all areas of business. Leadership* Line management responsibility for three team members, each working in different areas of the business. * Educate and lead board members through significant changes to the operational model to enable organisational growth (both income and service delivery).Business Development* Responsible for securing and retaining corporate sponsors/partners for SWD programs, events and race series. * Foster the relationship with Cruising Yacht Club of Australia through SWD’s Regatta event. Income Generation * Responsible for all income streams within the organisation, including but not limited to, grants; major gifts, direct mail, online, and community fundraising. Marketing * Working with the Communications Coordinator to develop stakeholder engagement plans for three key groups within the organisation; Donors, Volunteers & Participants. Notable achievements in the role * Devised, presented, and implemented a new organisational strategy with full board endorsement. * Successfully pitching to Oatley Family for support through Woolwich Dock & Hamilton Island businesses. * Retained and increased partnership value with Xylem, significant corporate partner for SWD. * Project Managed and delivered SWD’s Making Waves Regatta, which raised in excess of $60,000 in year one and grew by 25% in year two. -
Head Of Fundraising & EventsAustralian Paralympic Committee Jan 2015 - Aug 2016Sydney Olympic Park, New South Wales, Au -
Manager, FundraisingAustralian Paralympic Committee Jul 2012 - Jan 2015Sydney Olympic Park, New South Wales, AuStrategic management and planning:* Develop and manage all elements of the fundraising strategic plan. * Work with Corporate Partnerships and Events Teams to identify opportunities to access Corporate support. * Testing themes, data sets, creative messages across all media. * Ongoing awareness of fundraising marketplace to identify and evaluate opportunities. Donor Management:* Communication to current donors for income, stimulation and retention / development. * Acquisition of new donors - single and regular gifts * Conversion and upgrades of donors, including management and stewardship of major donors and bequest prospects. New Fundraising Streams:* Develop and testing of new income streams.* Integration of digital and social media to support individual giving.Financial * Develop and implement the annual fundraising budget Leadership:* Lead and motive staff to provide an effective approach to fundraising. * Conduct biannual performance reviews with direct reports -
Event ManagerAspire Jan 2011 - Jul 2012Stanmore, Gb* Project management of the 'Aspire Channel Swim'- the charity's flagship event accounting for the largest proportion of income annually from any one income stream. Increased income by 10%, and reduced the none donating rate for the 2011 event.* Gained support from and account managed major corporate support Zoggs and all other event sponsors.* Creation and implementation of a robust donor care plan with foundation in developing existing supporters.* Primary contact for charity and creative/design agencies.* Implementing a successful BTL/ATL campaign to drive awareness and recruitment.* Optimisation and management of Aspire's supporter database (Raiser's Edge)* Ownership of project budgets and income/expenditure ratio's.* Responsible for building and maintaining relationships with all key event stakeholders, both internal and external, including in office and locally based volunteers. -
Fundraising & Event ManagerMacmillan Cancer Support Nov 2009 - Jan 2011London, Gb* Responsible for all community fundraising activity within the Derbyshire area including Trusts & Foundation applications and High Value giving.* Managed volunteer committees in Derbyshire - made up of high value supporters.* Exceeded annual income target by 12% in 2010.* Worked with designers to create event promotion material including leaflets, posters and banners.* Local press office management to secure maximum coverage of regional events.* Key Liaison with local companies and community groups (Sainsbury's, Menzies Hotels, Derby County FC, Rolls Royce, Rotaries) to generate income opportunities/partnerships.* Role required cross team working relationships (Communications team, Legacy team and Trust team). -
Community FundraiserMacmillan Cancer Support 2006 - 2008London, GbSupport community fundraising activities in Hampshire
Rob Lawrenson Skills
Rob Lawrenson Education Details
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University Of WinchesterMedia And Film Studies -
Heanor Gate SchoolGcses / 'A' Levels
Frequently Asked Questions about Rob Lawrenson
What company does Rob Lawrenson work for?
Rob Lawrenson works for Improv Theatre Sydney
What is Rob Lawrenson's role at the current company?
Rob Lawrenson's current role is Festival Director.
What is Rob Lawrenson's email address?
Rob Lawrenson's email address is ro****@****.org.au
What schools did Rob Lawrenson attend?
Rob Lawrenson attended University Of Winchester, Heanor Gate School.
What skills is Rob Lawrenson known for?
Rob Lawrenson has skills like Fundraising, Non Profits, Event Planning, Event Management, Social Media, Volunteer Management, Strategic Planning, Microsoft Office, Research, Sponsorship, Annual Giving, Nonprofits.
Who are Rob Lawrenson's colleagues?
Rob Lawrenson's colleagues are Kate Coates, Hayden Wright, Chelsea Zeller, Denis Q., Emily Small.
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