Chief HR Australia is an exclusive member organisation created for Chief Human Resources Officers (CHROs) and senior HR executives, providing a unique environment for meaningful connection, knowledge-sharing, and professional growth. My role on the Advisory Board covers the 'Marketing & Sponsorship' needs of the Organisation.

Development of Strategic Marketing PlanDevelop and manage the implementation of strategic integrated marketing campaigns (ATL and BTL) and promotions to drive key commercial outcomesResearch and recommend technology introductions to improve customer experience and organisational efficiencies Develop cross Marketing opportunities across Norths CollectiveDevelop Digital Innovation strategies to support business operations and strengthen marketing activitiesManage regular, triggered and targeted direct marketing programsIntroduce triggered and behavioral campaignsDrive communications based around customer personas and data led customer insightsManage the continual development, integration and communication of the Norths Collective brandManage the full implementation of Salesforce CRM into Norths Collective from concept through integration and user training and acceptanceManage the administration of Salesforce suite including Service Cloud, Marketing Cloud (Social Studio, Advertising Studio, Interaction Studio) & Einstein Analytics within Norths CollectiveContinually develop the Norths Collective brand to ensure engagement and relevancy with all targeted segments to position our venues as destination of choiceManage AEMP Annual budgetDevelop strategies to support membership growth through existing member retention and new member acquisitionDevelop annual Entertainment calendar in conjunction with key stakeholders ensuring Norths remain a leader in Entertainment on the North Shore and in the NSW Club industryDevelop communication strategies to raise local awareness around the Norths Collective as a valued community partnerWork with key team members to maintain relationships with existing community partners and establish relationships with new community partnersOversee social marketing growth strategiesWork with key team members to manage customer feedbackNurture an open communication environment across all Marketing departments

Development of Strategic Marketing PlanDevelop and manage the implementation of strategic integrated marketing campaigns (ATL and BTL) and promotions to drive key commercial outcomesDevelop cross Marketing opportunities across Norths CollectiveDevelop Digital Innovation strategies to support business operations and strengthen marketing activitiesManage regular, triggered and targeted direct marketing programsIntroduce triggered and behavioral campaignsDrive communications based around customer personas and data led customer insightsManage the continual development, integration and communication of the Norths Collective brandManage the full implementation of Salesforce CRM into Norths Collective from concept through integration and user training and acceptanceManage the administration of Salesforce suite including Service Cloud, Marketing Cloud (Social Studio, Advertising Studio, Interaction Studio) & Einstein Analytics within Norths CollectiveContinually develop the Norths Collective brand to ensure engagement and relevancy with all targeted segments to position our venues as destination of choiceManage AEMP Annual budgetManage brand guidelinesDevelop strategies to support membership growth through existing member retention and new member acquisitionDevelop annual Entertainment calendar in conjunction with key stakeholders ensuring Norths remain a leader in Entertainment on the North Shore and in the NSW Club industryDevelop communication strategies to raise local awareness around the Norths Collective as a valued community partnerWork with key team members to maintain relationships with existing community partners and establish relationships with new community partnersOversee social marketing growth strategiesOversee digital marketing strategies including continual web development and SEO and SEM strategyWork with key team members to manage customer feedbackNurture an open communication environment across all Marketing departments

Development of Strategic Marketing PlanDevelop and manage the implementation of strategic integrated marketing campaigns (ATL and BTL) and promotions to drive key commercial outcomesWork on cross marketing opportunities within Norths CollectiveManage regular targeted direct marketing programsIntroduce triggered and behavioral campaignsDrive communications based around customer segmentation/personas and data led customer insightsManage the continual development, integration and communication of the newly launched Norths Collective brandManage the full implementation of Salesforce CRM into Norths Collective from concept through integration and user training and acceptanceManage the administration of Salesforce Sales Cloud, Marketing Cloud & Einstein Analytics within Norths CollectiveContinually develop the Norths brand to ensure engagement and relevancy with all targeted segments to position the Club as a destination of choiceManage AEMP Annual budgetManage brand guideline adherenceDevelop strategies to support membership growth through existing member retention and new member acquisitionDevelop annual Entertainment calendar in conjunction with key stakeholders ensuring Norths remain a leader in Entertainment on the North Shore and in the NSW Club industryDevelop communication strategies to raise local awareness around the Norths Collective as a valued community partnerWork with key team members to maintain relationships with existing community partners and establish relationships with new community partnersOversee social marketing strategies to grow fans and engagementOversee digital marketing strategies including continual web development and SEO and SEM strategyWork with key team members to manager customer feedback

Manage internally the development and launch of new brandManage all aspects of the clubs marketing portfolioManage all digital platforms including Web and SocialDevelop and manage yearly marketing budgetsBuild yearly promotional calendarsProvide advice to propertys General Manager in relation to Marketing activitiesManage relationships with all suppliersManage all ATL and BTL marketing strategies and campaignsDevelop and manage all digital marketing activitiesManage all live entertainment and ticketed activitiesManage all member communication including bi-monthly member magazines and contentDevelop membership acqusition and retention strategies and campaignsProvide monthly Board level marketing reportsCoordinate all direct marketing campaignsManage all marketing requirements for Special Events i.e. Melbourne Cup, Christmas, Australia Day

Manage all digital content strategies across the following channels:- Facebook- EDM- SMS - Twitter- Google+- Youtube - LinkedIn- Develop social media policies- Assist in new website development- Measure activity and results from digital media channels- Develop targeted online ad campaigns- Update and maintain older/dated Digital Media Channels- Ensure storng brand presence in an online realm- Look for new digital opportunities to grow the businessManage all gaming marketing:- Licence acquisition- Print and digital advertising- Ensure gaming legislation is covered- Loyalty marketing initiatives- Loyalty communication creation and execution

I help facilitate engaging sessions, drawing on my experience to guide impactful discussions. I also provide insights on selecting top candidates to deliver valuable presentations at the events in Melbourne and Sydney to ensure strong attendance and engagement.

The CMO Club is the world’s most innovative and engaged community of CMOs, committed to helping each other solve our biggest challenges in a behind closed doors, candid, and trustworthy environment. Our Membership is 650+ CMOs strong and growing, representing B2B and B2C client-side brands with over $33B in collective annual marketing budgets and with over 40% of our Membership representing billion-dollar brands. You can find us in 30+ CMO Club Chapters across the globe. Our success, fueled by dynamic and innovative peer-to-peer problem-solving and inspirational and educational events, continues to raise the bar for CMOs around the world.

Was elected at AGM to position of Director of Mosman Returned Servicemen's Club. This role involved working with the Board of Directors to develop the Club's strategy and monitor the Club's operations. I resigned from the Board once my employed role changed and a conflict of interest was established.

My role was a start-up role to develop strong Marketing Strategy for the Central Coast Bears NRL bid. This role involved- Developing visually appealing marketing campaigns- Managing membership and its growth- Website development and maintenance- Implemented new marketing and membership CRM platform to allow for seamless marketing activities- Management of merchandise including ordering, design, stock- Marketing of events- Management of sponsors website and print presence- Report to CEO on Marketing effectiveness- Develop and maintain strong Digital Media presence and campaigns- IT support within the Marketing framework- Develop Media Releases and ensure they are distributed to relevent channels- Organise volunteer base - Organise community events to ensure strong presence- Develop a short and long term Marketing Strategy

I moved into the role of Marketing Manager in 2007.- Develop a Short, Medium and Long term marketing strategy- Develop and maintain all marketing materials- Maintain all online presence- Report to the CEO on a monthly basis- Monitor trends within the organisation to assess the best promotional activities- Develop new promotions for the organisation- Oversee all club events such as bingo, trivia, poker etc... and their effectiveness- Regular management meetings with relevent parties- Implemented new CRM and Marketing platform to improve marketing efficiencies and ROI- Work within the clubs marketing budget and continuously monitor all outgoings- Ensure all staff are trained and have full knowledge of the clubs promotions- Develop a year long promotional and event calendar

Commencing as on the floor staff in 2003, I took up the role of Training Coordinator and OH&S Coordinator in 2005. Training Coordinator- Completed Certificate IV in Assessment and Workplace Training- Re-induct all current staff to ensure they have full knowledge of the Club's prolicies and procedures- Develop training manuals for all roles within the organisation- Induct all new staff into the club- Liaise with duty managers to ensure all training is up to date- Organise relevent parties external training (e.g. First Aid...)- Report to CEO on a monthly basis OH&S Coordinator- Develop OH&S policies and procedures- Ensure all staff are relevently trained in various OH&S areas- Ensure all training is up to date- Develop OH&S induction manuals- Ensure all areas are equipped with relevent Chemical Safety Data Sheets- Ensure all fire exits are correctly labelled- Ensure all hazards are dealt with correctly- Ensure all forms are current for OH&S reporting- Run quarterly OH&S meetings with relevent staff from various areasPoker Coordinator- Develop a Poker strategy for internal poker tournaments running four nights a week- Organise staffing for poker tournaments- Develop poker policies and procedures- Liaise with clients to expand the poker brand- Liaise with management to discuss poker opportunities- Maintain poker budgeting and reporting for management- Run major poker events