Rob Mackenzie Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Proactively help business owners achieve their current and future goals by asking tactical questions related to their business and presenting appropriate lending, investing, and cash management solutions. Specialized expertise in financial analysis and credit structuring required to translate clients’ financial needs into sound and thorough business cases.

Toronto, Canada Area

Acting as trusted advisors and partners, we work very closely with various internal RBC Lines of Business and Functional Units. Our role is to assist Senior Executives in translating their business strategies into business design, in order to accelerate their transformation and change agendas, as well as optimize their portfolio of investment.

University Of Toronto

• Teaching Assistant for first year Business Ethics course
• McKinsey Case Competition 1st round winner, Honourable mention
• Rotman Corporate Strategy Case Competition Finalist

Toronto

• Responsible for delivering full consulting life cycle: creating marketing program, negotiating with prospective clients, drafting proposals, conducting research and analysis, and presenting final deliverable to client
• Led rebranding project of a nationally recognizable marketing firm which involved identifying target customers' value drivers, conducting a competitor analysis and defining a unique value proposition for the company
• Developed an in-depth business plan and investor presentation for a renewable energy start-up firm seeking to expand internationally

Toronto, Canada Area

• Managed and coached 8 person Sales Team and developed action plans resulting in $1M incremental EBITDA
• Strategically restructured sales team by improving coverage efficiency resulting in 1.6% increase in market share
• Aligned Canadian field sales process with global expectations by spearheading biyearly regional audits to improve national productivity leading to highest adherence score ever for Canada (92.8%, +4.8pp vs. target)
• Leveraged national sales incentive program to drive highest Budweiser market share ever in Canada of 14.2%
• Presented monthly sales performance reviews and action plans for growth to Canadian VP of Sales

Victoria, British Columbia

• Increased Victoria market share by 1.4% through relationship development and exceptional account management
• Awarded Sales Performer of the Month for BC Sales Team for converting 5th largest account by volume from competitor to long-term Labatt partnership
• Winner of both Budweiser Sales Initiative and Psychological Pricing Competition for exceptional impact in market
• Through consistent execution of customized marketing programs, ranked 4th in target achievement, out of 35 experienced managers in BC within one year of moving into this role

Vancouver, British Columbia

• Led project to launch revolutionary digital media advertising device in 100 retail stores across the province leading to a 2.6% market share increase in those focus stores
• Designed retail store product layouts using Point of Sales analysis and category management principles to increase margins on consumer purchases, driving an average of 1% increase in revenue per store

Master Of Business Administration (Mba)

Activities and Societies: • McKinsey Case Competition 1st round winner, Honourable mention • Rotman Corporate Strategy Case Competition.

Bachelor Of Engineering Science, Biochemical Engineering

• Dean's Honour List Graduate • 2nd Place in Capstone Engineering Design Competition, 2007 • Western Entrance Scholarship, 2002