Rob May Email & Phone Number

Costa Mesa, CA, US

Tampa, Florida, US

In this exciting new role, I'm tasked with shepherding the Wave Healthcare Data Curation brand as we support RCM teams with amazing new products and services built on a proprietary artificial intelligence platform to save them time, resources and ultimately, headaches.

Burlington, North Carolina, US

Every day, I find ways to extend and strengthen the Labcorp brand by generating differentiating storylines that communicate our value, and leveraging new technologies to engage with prospects, clients and consumers. In this role, I manage our internal Marketing Operations team, as well as oversee the development of our Field Marketing group, which liaises.

Burlington, North Carolina, US

Direct the strategic and functional marketing and business development activities at the world's largest diagnostic laboratory.

Houston, Texas, US

Brand steward of the unique joint venture between Baylor College of Medicine and Miraca Holdings.

Secaucus, NJ, US

Focused on promoting Quest's newest service offerings by maximizing the design, adoption and management of sales enablement and CRM platforms, as well as crafted integrated brand messaging across all channels, and enhanced the company's core selling tools.Its a role that takes full advantage of my love of brand building, message creation for key company.

Greensboro, NC, US

• Responsible for all marketing activities at one of the largest lab services companies in the U.S. Solstas provides a host of critical specimen testing services for physicians and healthcare facilities in the Southeast..
• Improved contribution of Commercial Products division by 125% through combination of re-branding (to Patient Wellness Programs) and intensive live- and video-training programs.
• Developed Solstas University, a customized training program for sales and service with over 33 hours of selective training, resulting in reduced sales team turnover and increased company product and service competency.
• Assisted sales team in achieving 100% to quota in 2013 through combination of supporting collateral, lead nurturing and online and offline training efforts.
• Elevated client retention to 100% to budget through implementation of Net Promoter Score program and streamlined communications platform, leveraging Salesforce.com CRM and Chatter applications, in addition to branded.

• Consulting partner at the Wheelhaus, providing branding, creative and marketing services for small to medium-sized businesses. Founded on the principal that heavy-lifting, full-service agencies may be too broad for.
• Re-brand of construction company led to 60% increase in awareness and 20% jump in lead activity.
• Increased lead generation by 60% for medical device company through new web design and complimentary brand campaign.

Orlando, Florida, US

• Directed the global marketing efforts for $150 million marine brand. Responsible for strategic brand direction and tactical execution, including creative and collateral development, agency management, public relations.
• Secured 700 unit sales ($35mm) in 2 months by planning and executing national sales promotion involving a host of channel marketing tactics including direct mail, online promotional tie-in and activity-based events.
• Organized and executed successful global sales and media conferences in U.S. and France, resulting in $125mm in model year product commitments and generating 100+ pages of editorial coverage of products.
• Led key brand enhancements, including design and development of consumer website.

• Marine branding consultancy specializing in media relations, event planning, lead management and brand building. Strategic consulting, including marketing plan generation, media buy recommendations and.
• Interfaced with NASCAR to develop an integrated marketing campaign centered on both on-site activation and event sponsorship, leading to over 100,000 new leads generated for the client.
• Developed online safety and training program for iDrive Boats, an official training program for sport divisions such as USA Water Ski and the World Wakeboard Association.

Vonore, TN, US

• Reporting to the CEO, commanded marketing strategy and brand development, producing a wide range of highly effective and innovative promotions, driving company to highest levels of brand recognition and gross sales in.
• Attained 20%+ market share and achieved #1 ranking in gross sales within category.
• Propelled company to #1 in brand awareness, aspire to own, and plan-to-purchase categories.
• Worked intimately with product development to triple the number of product models in five years, generating an additional $60 million in new revenue.
• Used periodic target audience analysis and market research data to develop uniquely high customer loyalty levels—90% retention and 30% yearly repurchase rates.

Vonore, TN, US

• Managed 20-market regional dealer network across 7 states, generating $15M in sales across 3 brands within the MasterCraft marine group. Forged numerous cross-promotional marketing opportunities with regional.
• Drove territory growth 20% in volume and 35% in gross sales in 2 years with integrated strategy utilizing regional target marketing, advertising, experiential marketing (events), and intra-network communications.
• Integral in the creation, launch and execution of annual sales training program, MasterCraft Dealer Days, priming 100-market network for success during boat show season.

• Led the editorial efforts for the world's largest watersports publication, WaterSki Magazine. Moved from editorial assistant to assistant editor to editor within a 3-year period. Role included editorial plan.
• Winner of 4 awards for editorial and publishing excellence.
• Responsible for 700 editorial pages per year.
• Assisted in the development and execution electronic wake and ski testing program for product evaluation.
• Highest circulation level of any publication in the group.

Ba, Creative Writing, Journalism

Education record