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With over 20 years of experience in marketing, I have a passion for propelling B2B and B2C brands to dramatic sales growth and increased recognition. I excel at discovering the core essence of a company and bringing it to life for target audiences, while building shareholder value and nurturing customer loyalty. Currently, I am the VP of Marketing at Wave HDC, an innovative healthcare data curation company that supports RCM teams with AI-powered products and services.As a rebranding expert, I have led multiple top-to-bottom life sciences brand rebuilds, including Labcorp, Labcorp Drug Development, Labcorp OnDemand, Baylor Genetics, and Solstas Lab Partners. I have also launched and managed a sales enablement platform that generated a 200% improvement in sales force utilization, and assisted the sales team in achieving 100% to quota. Additionally, I have been the COVID-19 product line manager for a suite of tests and services during the pandemic, and elevated client retention to 100% through a Net Promoter Score program and streamlined communications platform. My specialties include brand strategy, creative development, events and presentations, public and corporate communication, digital strategy and content development, and training.
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Senior Director Of MarketingExperian Feb 2024 - PresentCosta Mesa, Ca, Us
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Vice President Of MarketingWave Hdc - Healthcare Data Curation May 2023 - Feb 2024Tampa, Florida, UsIn this exciting new role, I'm tasked with shepherding the Wave Healthcare Data Curation brand as we support RCM teams with amazing new products and services built on a proprietary artificial intelligence platform to save them time, resources and ultimately, headaches. -
Avp, Director Of Strategic MarketingLabcorp Oct 2017 - May 2023Burlington, North Carolina, UsEvery day, I find ways to extend and strengthen the Labcorp brand by generating differentiating storylines that communicate our value, and leveraging new technologies to engage with prospects, clients and consumers. In this role, I manage our internal Marketing Operations team, as well as oversee the development of our Field Marketing group, which liaises with Sales to ensure our marketing programs are activated throughout the sales organization. -
Avp, Director Of Business Development, Hospitals And Health SystemsLabcorp Jan 2017 - Sep 2017Burlington, North Carolina, UsDirect the strategic and functional marketing and business development activities at the world's largest diagnostic laboratory.
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Director Of MarketingBaylor Genetics Sep 2015 - Jan 2017Houston, Texas, UsBrand steward of the unique joint venture between Baylor College of Medicine and Miraca Holdings. -
Director Of Cross Channel MarketingQuest Diagnostics Apr 2014 - Aug 2015Secaucus, Nj, UsFocused on promoting Quest's newest service offerings by maximizing the design, adoption and management of sales enablement and CRM platforms, as well as crafted integrated brand messaging across all channels, and enhanced the company's core selling tools.Its a role that takes full advantage of my love of brand building, message creation for key company values, features and benefits, and communicating with key brand disciples for one of the largest and most influential healthcare companies in the world. -
Director Of MarketingSolstas Lab Partners Jan 2011 - Apr 2014Greensboro, Nc, UsResponsible for all marketing activities at one of the largest lab services companies in the U.S. Solstas provides a host of critical specimen testing services for physicians and healthcare facilities in the Southeast. Scope of marketing responsibility included brand strategy, social media, meetings and events, digital marketing, advertising, collateral development, corporate messaging, public relations and training.Highlights: • Improved contribution of Commercial Products division by 125% through combination of re-branding (to Patient Wellness Programs) and intensive live- and video-training programs. • Developed Solstas University, a customized training program for sales and service with over 33 hours of selective training, resulting in reduced sales team turnover and increased company product and service competency. • Assisted sales team in achieving 100% to quota in 2013 through combination of supporting collateral, lead nurturing and online and offline training efforts. • Elevated client retention to 100% to budget through implementation of Net Promoter Score program and streamlined communications platform, leveraging Salesforce.com CRM and Chatter applications, in addition to branded email campaigns. -
PartnerThe Wheelhaus Dec 2008 - Dec 2010Consulting partner at the Wheelhaus, providing branding, creative and marketing services for small to medium-sized businesses. Founded on the principal that heavy-lifting, full-service agencies may be too broad for small- to mid-range companies and that individual consulting oftentimes provides ideas but not execution, the Wheelhaus is a consortium of branding, creative and marketing talent, nimble and strong enough to meet marketing needs in the new economy.Highlights: • Re-brand of construction company led to 60% increase in awareness and 20% jump in lead activity.• Increased lead generation by 60% for medical device company through new web design and complimentary brand campaign.
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Director Of MarketingRegal Marine Industries Apr 2007 - Nov 2008Orlando, Florida, UsDirected the global marketing efforts for $150 million marine brand. Responsible for strategic brand direction and tactical execution, including creative and collateral development, agency management, public relations, media planning and buying, customer loyalty programs, new product launches, creative, sales materials and programs, retailer point-of-purchase and internet marketing programs, including www.regalboats.com.Highlights: • Secured 700 unit sales ($35mm) in 2 months by planning and executing national sales promotion involving a host of channel marketing tactics including direct mail, online promotional tie-in and activity-based events -- including 150 events in North America.• Organized and executed successful global sales and media conferences in U.S. and France, resulting in $125mm in model year product commitments and generating 100+ pages of editorial coverage of products.• Led key brand enhancements, including design and development of consumer website. -
PresidentRise Marketing Jul 2006 - Apr 2007Marine branding consultancy specializing in media relations, event planning, lead management and brand building. Strategic consulting, including marketing plan generation, media buy recommendations and budgeting.Highlights: • Interfaced with NASCAR to develop an integrated marketing campaign centered on both on-site activation and event sponsorship, leading to over 100,000 new leads generated for the client.• Developed online safety and training program for iDrive Boats, an official training program for sport divisions such as USA Water Ski and the World Wakeboard Association.
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Director Of MarketingMastercraft Boat Co. Oct 2000 - Jun 2006Vonore, Tn, UsReporting to the CEO, commanded marketing strategy and brand development, producing a wide range of highly effective and innovative promotions, driving company to highest levels of brand recognition and gross sales in the inboard boat category, as well as considerable recognition as consumer brand. Managed a $4mm budget, which included sponsorships with ESPN's X Games, the Pro Wakeboard Tour, Mountain Dew, AMA Supercross, as well as nurtured corporate cross-promotional relationships with Cadillac, Jeep, Dodge, the Indy Racing League, Dreamworks SKG and others. Highlights: • Attained 20%+ market share and achieved #1 ranking in gross sales within category.• Propelled company to #1 in brand awareness, aspire to own, and plan-to-purchase categories.• Worked intimately with product development to triple the number of product models in five years, generating an additional $60 million in new revenue.• Used periodic target audience analysis and market research data to develop uniquely high customer loyalty levels—90% retention and 30% yearly repurchase rates. -
Regional Sales ManagerMastercraft Boat Company Nov 1997 - Apr 2000Vonore, Tn, UsManaged 20-market regional dealer network across 7 states, generating $15M in sales across 3 brands within the MasterCraft marine group. Forged numerous cross-promotional marketing opportunities with regional businesses, generating and supporting experiential marketing actions to boost brand exposure, generate sales leads, and enhance customer loyalty. Highlights: • Drove territory growth 20% in volume and 35% in gross sales in 2 years with integrated strategy utilizing regional target marketing, advertising, experiential marketing (events), and intra-network communications programs.• Integral in the creation, launch and execution of annual sales training program, MasterCraft Dealer Days, priming 100-market network for success during boat show season.
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EditorWorld Publications/Bonnier Corporation 1990 - 1997Led the editorial efforts for the world's largest watersports publication, WaterSki Magazine. Moved from editorial assistant to assistant editor to editor within a 3-year period. Role included editorial plan development, oversight and execution, including assignments, editing, proofing, photo shoots, extensive product testing, working with professional athletes and more. Highlights: • Winner of 4 awards for editorial and publishing excellence. • Responsible for 700 editorial pages per year. • Assisted in the development and execution electronic wake and ski testing program for product evaluation.• Highest circulation level of any publication in the group.
Rob May Skills
Rob May Education Details
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Beloit CollegeJournalism -
Wisconsin Dells High School
Frequently Asked Questions about Rob May
What company does Rob May work for?
Rob May works for Experian
What is Rob May's role at the current company?
Rob May's current role is Brand storyteller and communicator of company value..
What is Rob May's email address?
Rob May's email address is ro****@****tas.com
What is Rob May's direct phone number?
Rob May's direct phone number is +140746*****
What schools did Rob May attend?
Rob May attended Beloit College, Wisconsin Dells High School.
What are some of Rob May's interests?
Rob May has interest in Football, International Travel, Grilling A Killer Steak, Building Brands, Education, Environment, Basketball, Poverty Alleviation, New Marketing Technology, Old Books.
What skills is Rob May known for?
Rob May has skills like Brand Development, Marketing Strategy, Advertising, Marketing, Email Marketing, Leadership, Integrated Marketing, Strategy, Copywriting, Marketing Management, Digital Marketing, Public Relations.
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