Robert Mccarthy Email & Phone Number

Yonkers, New York, United States

White Plains, New York

Managed team of analysts and consultants for email campaigns, projects and initiatives for USTA and US Open. Co-led a migration project that consolidated separate campaign and email platforms into one solution (Adobe Campaign Standard). Managed I.P. warming process during migration. Controlled access and permission levels for all users of the Omni-Channel marketing platform. Instituted a “self-service” email request fulfillment model which reduced turnaround time for email requests by fifty percent. Trained and mentored Pro and Community Tennis marketing staff to create their own email content without coding knowledge using industry best practices. Created and maintained email content templates and fragments for drag and drop and legacy editors. Worked with Data and Analytics team to create a foundation for email campaign performance metrics dashboards in Tableau. Worked with developers on email automation projects for customer journeys.Served as email strategy and platform SME for cross-functional Marketing Campaign Management working group. Enforced Data Governance initiatives.

White Plains, Ny

Led team of campaign analysts for email and direct mail campaign operations fulfillment. Managed day-to-day relationship with vendors and partners in the email space and negotiated contracts and SOW’s. Created API-based trigger emails for e-commerce system support. Liaised with Call Center team members to investigate customer issues involving email deliverability and membership. Created and maintained registration and preference center forms to support USTA and US Open data capture. Fulfilled revenue-generating emails for US Open ticket sales, hospitality suites, and US Open shop. Created and managed email marketing calendar to schedule campaigns and reduce overlapping of audiences.Worked on Google AdWords campaigns, Augmented Reality campaigns (Blippar), and other projects for Membership.

White Plains, Ny

Fulfilled email and direct mail requests for USTA and US Open marketing teams using IBM Unica Campaign and Cheetahmail platforms. Worked on revenue-generating Acquisition and Retention campaigns for USTA’s Membership program.

Harrison, Ny

Managed team of SAS Programmers and Database Coordinators in the Database Services division of a company specializing in database marketing and behavioral targeting using SKU-level transaction data.

Harrison, Ny

Logged, prepared and performed QA on incoming client SKU-level transaction data for ETL processing into cooperative marketing database.

Yonkers, Ny

Main responsibilities in this e-commerce role included SEM (SEO, PPC, Paid Search) and Content Management for multiple web properties. Created digital catalogs of original product lines for use at trade shows. Served as back up for customer service, inventory, and order fulfillment.

Elmsford, Ny

Photographed homes, created virtual tours, and mapped floor plan specs for use on company website to showcase homes for sale.

New York, Ny

Produced digital assets for use on paid streaming services (Pressplay/Napster), ringtone stores, websites, and various other initiatives.

New York, Ny

Worked as an Associate Producer in Product Development & Quality Assurance. Helped launch best-selling franchise titles that sold millions of units across multiple gaming platforms.

Glen Cove, Ny

Led team of QA testers to ensure quality releases for major licenses including MLB, NFL, NBA, WWE and South Park.

Bachelor Of Arts (B.A.)

Certificate