Rob Penn Email & Phone Number

Philadelphia, Pennsylvania, United States

Oversee interactive product discovery and innovation roadmap for a global audience: Comcast, Sky, Xumo, domestic and international syndication partners world wide.Skunkworks innovation leader. Proud Comcast | NBC Universal "LIFT Labs" Accelerator Mentor. Longtime producer, collaborator and curator at "Lab Week”, an internal hackathon. - Fitness & Motion.

Greater Philadelphia Area

I'm honored to serve on the Board of Directors, contributing Fortune-50 experience and oversight to fundraising, fiscal governance, content development and growth.Opened in 2004, World Cafe Live was founded to change the landscape for artists and audiences and become a new model for independent music venues. Today we are THE home of live music, music.

New York, New York, United States

• Led day to day operations across the Americas serving 300+ customers worldwide, powered by four talented and distinct teams: Customer Success Account Management, Analytics Automation, Infrastructure Delivery, Technical.
• Guided feature roadmap in partnership with clients, Sales, R&D, C-suite.
• Promoted, piloted and successfully launched enterprise-class OTT services.
• Built, migrated clients to flexibly priced and configurable cloud platform.
• Clients: Roku, Peacock, YouTube, Hulu; Comcast, Rogers, Cox, Shaw, Videotron...
• Multi-platform: iOS, Android, web; set top, smart TV; Xbox, PS, Nvidia

King Of Prussia, Pennsylvania, United States

• Led digital transformation for the largest early education franchise in the US.
• Led Digital CMS & CRM product strategy, feature delivery, and operations.
• Stabilized Content Management & Editorial for 500+ site brand presence.
• Introduced Agile and ITIL best practice as an IT and Product strategy.
• Led market segmentation project for CFO to inform positioning strategy.
• SaaS/PaaS RFP and cost-of-ownership analyses: Salesforce, Dynamics, Boomi.

Washington, District Of Columbia, United States

Mentored Vice President of Analytics and a team of Product Owners, Data Scientists and development staff through Agile adoption, accelerating Hilton's big data push.About Sand Cherry Associates: http://www.sandcherryassociates.com/

Philadelphia, PA

• Led transformations in Customer Experience, Analytics, DevOps, and Advertising for Emmy award winning "X1 Platform" built on collaboration and a sage use of data.
• Built Analytics team on machine learning roadmap key to X1 global syndication.
• Launched >20 streaming networks and ad tech as Product Owner, TVGo (Stream).
• Led X1 ad tech prototyping: "Last 9" & guide insertion: FreeWheel UI ad insertion.
• Routinely credited with ‘analytics firsts' insights elevating customer experience.
• Quantified >60% of root cause opportunities, improving impact detection 25x.

Greater Philadelphia Area

• Stabilized CMS & metadata operation underpinning Emmy-winning X1 Platform.
• Led early ad tech integration monetizing X1 Platform: Adobe & 24/7 Media.
• Led enterprise IP-Video operating transformation as primary HQ/Division liaison.
• Partnered with Data Strategy to stabilize Identity & Entitlement DRM services.
• Led metadata track for enterprise-wide "unified ingest" video ops transformation.

New York City

• Led analytics product development serving Park Avenue ad agencies (MediaVest, Rainbow), internet giants (Google), TV networks (Discovery, Scripps, NBC), and MVPDs (DIRECTV, Time Warner, Comcast) serving clients in over.
• Curated TV, online, purchasing, segmentation data to craft new data products.
• Monetized search with our our navigation analytics products (iGuide & Passport).
• Extended analytics product into data-overlay, brand opportunities beyond TV.
• Differentiated our offering vs. Nielsen/ComScore, combining interactive, large sample panels and patented IP to enhance traditional “reach & frequency” KPI.
• Founded TNS' first Product Management team for Q2Q Roadmap discipline.

Philadelphia, PA

• Owned strategic roadmap for interactive TV advertising products defending a $1.2B business and a $72B broadcast opportunity. (market research, revenue modeling, UI/UX design, training)
• Championed and led definition of new ad analytics defending rate-card revenue.
• Patent Candidate: Conceived of new metadata-based ad verification tech enabling ad zone mapping and defending TV ad accountability, rate-card (Watermarking).
• Authored revenue model for Comcast's most enduring monetization tech.
• Led interactive requirements for first cable/broadcast ad consortium, “Canoe”
• Architect of Spotlight's first “Product Management” team; promoted to Director

Philadelphia, Pennsylvania, United States

• Responsible for owning the interactive advertising and ad measurement roadmap critical to a $1.2B business representing 11% of Comcast's Free Cash Flow.
• Modeled and launched linear and VOD ad tech, driving 'tune-in' ad revenue as well as content and cross-branding opportunities for Comcast Marketing teams.
• Architect of Spotlight's first “Product Management” dept. Promoted to Director.

Philadelphia, PA

• Led development and market trials of mobile sales force automation CRM, providing leaders and staff w/ strategic/tactical awareness to assign territory & target offers.
• Led integration of HH segmentation (Experian) and billing data (CSG, DST).
• Led app design via user observation, interviews and usability testing in the field.
• Led rigorous RFPs (Salesforce, Amdocs, SAP, Microsoft) and trials in 2 markets.
• Supervised vendor management of two developer firms vying for our business.

San Francisco, CA

Founded creative services group producing and directing voice & music content for diverse portfolio of US and Bay Area firms from PBS to Yahoo!, NPR to LeapFrog.

San Francisco Bay Area

• Led creative services for this groundbreaking streaming audio start-up. First-of-its-kind B2B firm paired streaming with world-class creative for major US brands.
• Disney, Nickelodeon, Ford, Schwab, Gap, W-Hotels, Southwest, United Airlines

Marketing, 3.7 Gpa

Brand Marketing & Product Management; GPA: 3.7

Ba, Liberal Arts And Sciences/Liberal Studies

Activities and Societies: A Cappella (The Beelzebubs), theater, Mountain Club, Lacrosse

Microsoft Office Specialist Advanced Program

MOS Certified – Excel 2016, SQL Querying, Access, Tableau, WordPress