Rob Penn Email & Phone Number

Philadelphia, Pennsylvania, United States

Oversee interactive product discovery and innovation roadmap for a global audience: Comcast, Sky, Xumo, domestic and international syndication partners world wide.Skunkworks innovation leader. Proud Comcast | NBC Universal "LIFT Labs" Accelerator Mentor. Longtime producer, collaborator and curator at "Lab Week”, an internal hackathon. - Fitness & Motion Games (AI/ML, skeletal & motion tracking) - Identity (recognition: sound, object, facial) - Cloud Gaming (native, browser, Android) - Video Chat & Real-Time Video Comms (webRTC, ACS)

Greater Philadelphia Area

I'm honored to serve on the Board of Directors, contributing Fortune-50 experience and oversight to fundraising, fiscal governance, content development and growth.Opened in 2004, World Cafe Live was founded to change the landscape for artists and audiences and become a new model for independent music venues. Today we are THE home of live music, music education, and community engagement in the region and around the world thanks to our partnership with WXPN. Follow us! Support us! @worldcafelive || #WCLexperience || worldcafelive.com

New York, New York, United States

Led day to day operations across the Americas serving 300+ customers worldwide, powered by four talented and distinct teams: Customer Success Account Management, Analytics Automation, Infrastructure Delivery, Technical Support.• Guided feature roadmap in partnership with clients, Sales, R&D, C-suite.• Promoted, piloted and successfully launched enterprise-class OTT services.• Built, migrated clients to flexibly priced and configurable cloud platform.• Clients: Roku, Peacock, YouTube, Hulu; Comcast, Rogers, Cox, Shaw, Videotron...• Multi-platform: iOS, Android, web; set top, smart TV; Xbox, PS, Nvidia

King Of Prussia, Pennsylvania, United States

Led digital transformation for the largest early education franchise in the US.• Led Digital CMS & CRM product strategy, feature delivery, and operations.• Stabilized Content Management & Editorial for 500+ site brand presence.• Introduced Agile and ITIL best practice as an IT and Product strategy.• Led market segmentation project for CFO to inform positioning strategy.• SaaS/PaaS RFP and cost-of-ownership analyses: Salesforce, Dynamics, Boomi.

Washington, District Of Columbia, United States

Mentored Vice President of Analytics and a team of Product Owners, Data Scientists and development staff through Agile adoption, accelerating Hilton's big data push.About Sand Cherry Associates: http://www.sandcherryassociates.com/

Philadelphia, Pa

Led transformations in Customer Experience, Analytics, DevOps, and Advertising for Emmy award winning "X1 Platform" built on collaboration and a sage use of data.• Built Analytics team on machine learning roadmap key to X1 global syndication.• Launched >20 streaming networks and ad tech as Product Owner, TVGo (Stream).• Led X1 ad tech prototyping: "Last 9" & guide insertion: FreeWheel UI ad insertion.• Routinely credited with ‘analytics firsts' insights elevating customer experience.• Quantified >60% of root cause opportunities, improving impact detection 25x.• Seasoned transformation leader of six Agile rollouts: Engineering, Ops, Analytics.• Led NBCU Insights team in primary research of music consumption for X1 Music.• Awards: Finalist, “The Idea” (1 of 3,000 entrants) for Music Strategy proposal.

Greater Philadelphia Area

• Stabilized CMS & metadata operation underpinning Emmy-winning X1 Platform.• Led early ad tech integration monetizing X1 Platform: Adobe & 24/7 Media.• Led enterprise IP-Video operating transformation as primary HQ/Division liaison.• Partnered with Data Strategy to stabilize Identity & Entitlement DRM services.• Led metadata track for enterprise-wide "unified ingest" video ops transformation.

New York City

Led analytics product development serving Park Avenue ad agencies (MediaVest, Rainbow), internet giants (Google), TV networks (Discovery, Scripps, NBC), and MVPDs (DIRECTV, Time Warner, Comcast) serving clients in over 35 countries.• Curated TV, online, purchasing, segmentation data to craft new data products.• Monetized search with our our navigation analytics products (iGuide & Passport).• Extended analytics product into data-overlay, brand opportunities beyond TV.• Differentiated our offering vs. Nielsen/ComScore, combining interactive, large sample panels and patented IP to enhance traditional “reach & frequency” KPI.• Founded TNS' first Product Management team for Q2Q Roadmap discipline.• Primary liaison to Operations, Data Warehouse, Analytics, Business, Offshore.

Philadelphia, Pa

Owned strategic roadmap for interactive TV advertising products defending a $1.2B business and a $72B broadcast opportunity. (market research, revenue modeling, UI/UX design, training)• Championed and led definition of new ad analytics defending rate-card revenue.• Patent Candidate: Conceived of new metadata-based ad verification tech enabling ad zone mapping and defending TV ad accountability, rate-card (Watermarking).• Authored revenue model for Comcast's most enduring monetization tech.• Led interactive requirements for first cable/broadcast ad consortium, “Canoe”• Architect of Spotlight's first “Product Management” team; promoted to Director• Tactical Scope: market analysis, targeting, research, revenue modeling, pricing

Philadelphia, Pennsylvania, United States

Responsible for owning the interactive advertising and ad measurement roadmap critical to a $1.2B business representing 11% of Comcast's Free Cash Flow.• Modeled and launched linear and VOD ad tech, driving 'tune-in' ad revenue as well as content and cross-branding opportunities for Comcast Marketing teams.• Architect of Spotlight's first “Product Management” dept. Promoted to Director.

Philadelphia, Pa

Led development and market trials of mobile sales force automation CRM, providing leaders and staff w/ strategic/tactical awareness to assign territory & target offers.• Led integration of HH segmentation (Experian) and billing data (CSG, DST).• Led app design via user observation, interviews and usability testing in the field.• Led rigorous RFPs (Salesforce, Amdocs, SAP, Microsoft) and trials in 2 markets.• Supervised vendor management of two developer firms vying for our business.

San Francisco, Ca

Founded creative services group producing and directing voice & music content for diverse portfolio of US and Bay Area firms from PBS to Yahoo!, NPR to LeapFrog.

San Francisco Bay Area

Led creative services for this groundbreaking streaming audio start-up. First-of-its-kind B2B firm paired streaming with world-class creative for major US brands.• Disney, Nickelodeon, Ford, Schwab, Gap, W-Hotels, Southwest, United Airlines

Marketing, 3.7 Gpa

Brand Marketing & Product Management; GPA: 3.7

Ba, Liberal Arts And Sciences/Liberal Studies

Activities and Societies: A Cappella (The Beelzebubs), theater, Mountain Club, Lacrosse

Microsoft Office Specialist Advanced Program

MOS Certified – Excel 2016, SQL Querying, Access, Tableau, WordPress