Rob Petersen

Rob Petersen Email and Phone Number

President, BarnRaisers - full-service digital marketing agency - and MBA faculty at Rutgers Business School @ BarnRaisers
wilton, connecticut, united states
Rob Petersen's Location
New Canaan, Connecticut, United States, United States
Rob Petersen's Contact Details

Rob Petersen personal email

About Rob Petersen

I am an experienced advertising and marketing executive who, for much of my career, worked at major NYC ad agencies where I held leadership positions. In 2009, I founded a full-service digital marketing agency called BarnRaisers. We use proven relationship principles, behavioral data and ROI to build brands.Our agency's expertise is strategy, analytics and data-driven results. We build brands through services that include digital strategy, search engine optimization (SEO), paid search (SEM), content marketing, website optimization, social media marketing and online listening. And we connect the dots to prove what's working through key performance indicators (KPIs) and return on investment. So success is repeatable and scalable.Since we started in 2009, our business has grown significantly. We help Fortune 500 companies as well as small businesses - B2C and B2B. We are very proud of the work and results we achieve for them.I am also on the MBA Faculty of the Rutgers Business School where I teach digital marketing, social media marketing, measurement and return on investment. I have been teaching at the Rutgers since 2010.I am the author of two books, 166 Case Studies Prove Social Media ROI. It has been downloaded over 150,000 times. And a contributing author to Strategic Digital Marketing, which is used as a text book in many college curriculum.I am an invited speaker at industry conferences. I have been recognized by the American Marketing Association for building billion dollar brands on a number of occasions.

Rob Petersen's Current Company Details
BarnRaisers

Barnraisers

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President, BarnRaisers - full-service digital marketing agency - and MBA faculty at Rutgers Business School
wilton, connecticut, united states
Employees:
2
Rob Petersen Work Experience Details
  • Barnraisers
    President
    Barnraisers Nov 2008 - Present
    BarnRaisers is a full service, digital marketing agency. Our expertise is strategy, analytics and results. We build brands with proven relationship principles and ROI. What makes us different is our client relationships are founded on ROI and measurements guided by Key Performance Indicators. We create big results that scale.
  • Rutgers Business School
    Mba Faculty
    Rutgers Business School Oct 2010 - Present
    Rutgers Business School is one of the first universities in the country to offer an MBA curriculum in digital and social media marketing. I am on the faculty and teach courses in Measurement and ROI, Web Analytics and Social Media Marketing as well as conduct corporate training and workshops for companies looking to build their competency as digital marketers.
  • Envisage Engagement Marketing
    Managing Partner - Strategy
    Envisage Engagement Marketing Aug 2007 - Oct 2008
  • Unit 7 (Omnicom)
    Evp, Chief Strategy Officer
    Unit 7 (Omnicom) Oct 2005 - Jul 2007
  • Draftfcb
    Evp, Director Of Consumer Health Care
    Draftfcb Dec 2003 - Sep 2005
  • Merkley + Partners
    Svp, Director Of Client Services
    Merkley + Partners Nov 2001 - Nov 2003
  • Euro Rscg
    Group Account Director
    Euro Rscg Sep 1989 - Oct 2001

Rob Petersen Skills

Social Media Marketing Digital Marketing Digital Strategy Strategy Web Analytics Marketing Seo Marketing Strategy Social Media Integrated Marketing Analytics Social Media Measurement Leadership Advertising Competitive Analysis Marketing Communications Sem Management Business Strategy Email Marketing Online Advertising Content Marketing Blogging Mobile Marketing Brand Management Online Marketing Lead Generation Content Strategy Direct Marketing Brand Development Interactive Marketing Search Engine Optimization Digital Media Social Media Roi Relationship Marketing Thought Leadership Search Engine Optimization Search Engine Marketing Brand Architecture Customer Insight Web Marketing Strategy

Rob Petersen Education Details

Frequently Asked Questions about Rob Petersen

What company does Rob Petersen work for?

Rob Petersen works for Barnraisers

What is Rob Petersen's role at the current company?

Rob Petersen's current role is President, BarnRaisers - full-service digital marketing agency - and MBA faculty at Rutgers Business School.

What is Rob Petersen's email address?

Rob Petersen's email address is ro****@****ine.net

What is Rob Petersen's direct phone number?

Rob Petersen's direct phone number is +120397*****

What schools did Rob Petersen attend?

Rob Petersen attended Colby College.

What skills is Rob Petersen known for?

Rob Petersen has skills like Social Media Marketing, Digital Marketing, Digital Strategy, Strategy, Web Analytics, Marketing, Seo, Marketing Strategy, Social Media, Integrated Marketing, Analytics, Social Media Measurement.

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