Leading the Software, Mechanical, Electrical, Hardware and Firmware development teamsProduct Manager

Last 6 months:Driving project brief to product launch in 6 month(ScanID: sample tracking system)Dedicated to:Translating business strategy into product strategy and then executing itOwning the product roadmap, pricing, profitability and commercial successIdea management using R.I.C.E. to guide prioritization with research and developmentDriving new product introduction and launch together with sales and marketingCapturing external stakeholder product insights through market validation Owning competitor intelligence and building insights on differentiators and messagesDefining high-level market requirementsManaging in-life products, customer feedback and future requirements

Leading the Software Development Team together with Product Management

Leading a team of 4 to drive reimbursement and marketing strategy in priority European countries, reporting to the CEOSparing with Quality, R&D, Operations, C-Suite and Board of Directors to meet all milestones necessary to launch the worlds first blood biopsy test for the early detection of Pancreatic CancerMarket Access achievementsEstablished 20 collaborations with public and private healthcare system advisors and reference centers to define sales and reimbursement strategies in the defined priority countriesDefined commercialization channels, prioritization of territories and expansion plans through business planning and price setting (including health economics)Strategic stakeholder management of 10+ commercial partners, and 8 clinical and research Key Opinion Leaders (KOLs) in Europe. Jointly established and ran 6 retrospective and prospective clinical studies Marketing achievementsCreated and implemented the digital marketing strategy for our test portfolio. Driving campaigns, SEO and social media listening to improve reputation, recognition and lead generation.Creation and management of 3 new B2B sites (commercial and investors), digital audit and improvements across our owned and earned content.Tools used: Wordpress for web content, Semrush for SEO, Google analytics for traffic, Supermetrics for social, Cision for PR and monitoring.Maintained continuous analysis of competitive and potential collaborator landscape, presenting to the board for approval and decision.

Accountable for building UK business and market access plans for IMMray PanCan-d, the first launched blood biopsy test for the early detection of pancreatic cancer. Achieved onboarding of internationally renowned clinical advisory board member and managed 2 study sites supporting the worlds largest Pancreatic Cancer clinical prospective study.

Lead creation, brand awareness, product life cycle management and driving tactical projects (product launches, digital marketing campaigns (SRNW), symposia) working directly with local and global teams. Product sales growth accountability for research nucleic acid extraction (NAP) and analysis using qPCR and NGS systems and reagents (LightCycler, Kapa, MagNA Pure, FLOW). Empowering sales/lead creation via SFDC/Eloqua campaigns, first mover for FLOW (LDT) implementation, eCommerce winner with international recognition and designer/implementer of a unique European wide roadshow.

Driving sales growth for single use manufacturing, filtration and liquid handling for production of biologics in Denmark, Sweden, Finland and Norway. Surpassed sales targets, ran supplier audit projects with Pharma partner and sold the filtration platform that generated Europe's highest revenue consumable throughput at the time

Applying the corporate values of GE through European tactical marketing with accountability for EMEA sales growth through management of chromatography and protein sample prep product life cycles.

Working within a European team to drive the qualification and sale of automated downstream bioprocessing (GMP) using ÄKTA and Unicorn chromatography production scale engineering projects to the Scandinavian BioPharmaceutical industry. Working with product management and engineering. Surpassing targets with double digit sales growth. Emigrated to Denmark in 2001.

Accountable for the sale and customer training of manufacturing scale chromatography products to BioPharma in the south of the UK. Key focus on process design, validation and supply of chromatography solutions. Exposure to sales project management (incl. EU and USA) and provided product training and demonstrations to UK customers.