As part of our evolution towards a journey-based design philosophy, I am lucky to lead a team of talented content strategists and UX designers. I provide support to a centralized team that is distributed throughout TELUS Digital, with team members that guide and shape the overall experience for our customers.

As the senior content strategist for TELUS Digital's business outcome team, I lead the creation of strategic thinking around how our customers engage with us online. Partnering closely with teams across the organization, I help develop seamless digital experiences through engaging content. Working with a core team of developers, designers and product managers, I help design new business initiatives, build foundational processes and best practices. Consistent analysis of our experiences allows me to leverage data to build consensus around strategic approaches and ultimately deliver fantastic products. From facilitating workshops and presenting case studies to collaborating with partners inside and outside TELUS, I help build a better understanding of the power of content and how it supports an End to End experience.

Tap by Wattpad was an immersive interactive narrative app, spearheading new digital storytelling techniques. As the head of Content for Tap, I developed a content strategy and worked alongside the product and marketing teams, leading to a unique form a storytelling. Directed the creation of hundreds of stories that involved interactive and rich media elements, instituting a rigorous content management methodology that allowed for constant testing and experimenting with different forms of storytelling, including working with media producers and YouTube celebrities. Saw story reading times increase through the development of a content framework and testing process as well as building integrated teams of talented story creators, writers and media producers.

DAC Group is one of North America's largest privately owned digital marketing agencies, with a specialization in localized performance digital marketing. I developed digital strategies for content, technology, and paid media, driving the sales engineering process for high level executives while supporting and growing existing client programs. I was fortunate to be a strategic partner for clients such as Rogers, Irving, Zoocasa, The Co-Operators, Simons and more.I maintained a thorough understanding of our client’s business strategy & goals, key competitors, relevant industry trends and ensuring client and internal teams were well informed.Led development of user experience, working with content, development, SEO, and design teams to create user journeys, wireframes, and strategies that drove customers through conversion funnels.Developed best in class local organic landing page environments for multiple enterprise brands by using the latest SEO and user research, DAC’s proprietary deployment technology, and content best practices.These programs increased organic reach and search results, resulting in more more domain authority and greatly increased conversion rates. Oversaw production of multiple “5 Questions” videos during conferences to bring company insights into high fidelity.

As the lead Digital Strategist for DAC Group, I developed first in class digital marketing strategies for our clients in North America and Europe. I delivered high performing solutions to brands by fostering unique approaches - all driven by data.

Hooplah is a digital marketing agency focused primarily on the entertainment industry. I helped manage client strategy and new business development as well as ongoing project and client management and high level reporting. Created successful film marketing campaigns that led to high box office returns for a number of films for companies such as eOne Films and VVS Films by developing unique and engaging digital content campaigns. Increased conversions for real estate agents for Zoocasa.com by 14% by leading a team of account service, creative designers, developers, search marketing experts and community managers through the development of content and media channels and improved customer funnels.

Entrinsic was a digital marketing agency specializing in social media and content marketing for enterprise brands. I first began as a Content and Community Manager and then moved into an Account Manager role, overseeing content strategy and account service for clients such as GE, BMO, Alliance Films, Google, Rogers, and Sobeys. Increased organic growth, engagement, and customer conversions through the development of the BMO's Smartsteps for Homeowners, Small Business and Students community blogs and portals by developing overall content and editorial strategy, managing teams of internal and external contributors and awareness programs. Successfully reduced churn and increased retention of Rogers specialty channel customers by 4% through the development and ongoing management of high quality web, e-newsletter, gamification, and social content. Ran Canada's most popular Twitter party of 2012 for Alliance Films by developing and managing content and influencers for the launch of Twilight: Breaking Dawn Part 2. Created one of the most-watched Google Hangout experiences of the year during the 2011 NHL draft by connecting influencers and streaming celebrities with NHL teams during the event for Google and the NHL. Built the first community site for Google's Adwords Engage Agency programs and Google Hangouts.

Remedy Communications was a digital marketing and PR agency that specialized in healthcare and virtual world campaigns. I worked as a project manager and content specialist, overseeing digital campaigns and virtual world events.Produced live streaming virtual broadcast episodes with thousands of viewers through management of production crews, booking guests, and editing and promoting content.Wrote white papers distributed widely online by developing content and marketing content. Created multiple successful social and immersive media strategies to promote Remedy, the Metanomics weekly virtual world web series, and numerous client brands.

NowPublic.com was an internet startup based in Vancouver and for years was the world's largest citizen journalism website, where I managed daily news direction, content production and grew a community of thousands of contributors. Directed daily news coverage resulting in hundreds of thousands of views through the formation of editorial teams, discovering and assigning newsworthy events and topics to the editorial team and creating content for all sections of the site.Grew our contributor community by thousands of volunteers through the development of onboarding experiences, product updates for creating stories, and creation of dozens of individual editorial volunteer teams. Created articles that were read by more than a million people through the careful research, investigation, and writing of over 1,000 articles.

Created news stories with thousands of daily readers in Toronto through the creation of articles, updating the citynews.ca website, and editing and uploading video and audio.