Robert Randle Email & Phone Number

Created several new websites for Nahakama Group’s subsidiaries, utilizing WordPress. Developed andmaintained content for these websites daily.Established the SEO and blog strategy for Nahakama’s website and digital marketing platforms.Analyzed and monitored the web analytics (Google Analytics) for Nahakama’s brands, which includedputting together a monthly report that was presented to company management.Assisted the Human Resources department for Nahakama Group with employee recruitment usingIndeed. This included hundreds of interview setups, credentialing, and communications with potentialteam members.Organized extensive patient data for a presentation that led to a business agreement with TheCommonwealth of Kentucky.Researched and analyzed healthcare statistics to support state government demonstration proposals.Developed a comprehensive direct-to-consumer digital marketing strategy for a global nutritioncompany.

Maintained website content using the Content Management System (Kentico), which included thecreation of landing pages that increased overall website traffic and conversion rates.Oversaw the content creation and management of the company’s mobile app.Performed user acceptance testing and A/B tests for a variety of web content, including static andproduct pages.Activated product SKUs, promotions, and additional content to go live on the website during weeklylaunch calls.

Palmetto, Florida

Developed daily strategic content for the CEO’s social media channels. Increased his following by 70,000 new social followers. Engaged and connected with the sales field daily through CEO’s social accounts.Managed and published content on The Man Dare Facebook page that has over 18,000 fans. Revised Business Journal articles on behalf of the CEO, as well as edited blog content that was published on company website and within Business Journal publications across the country.Oversaw all Public Relations inquiries and facilitated requests from the field for various marketing materials.Created social media reports analyzing CEO’s social platforms. Implemented analytical & management tools for the social media team.

Trinity

Oversaw and produced strategic social content for Nicopure Labs and its brands (20+ platforms). Generated nearly 10,000 new social followers and launched the company on several new channels.Successfully designed digital media campaigns that resulted in new revenue, leads, and website traffic.Implemented Social Studio analytical software to create a content distribution calendar and top-level reports for upper management.Instituted a review program that created brand ambassadors and resulted in hundreds of positive reviews, including the 2015 Spinfuel Choice Awards.Gained event management experience while working a variety of events. Secured our presence at several of the largest local events.

Tampa/St. Petersburg, Florida Area

Managed all social media platforms and review sites for the company, as well as launched two new channels (Instagram and Pinterest). Significantly increased growth on each platform (Facebook-+30%, Twitter -+20%, Instagram-+2,000 Followers). Created an innovative social media plan for upcoming live entertainment that resulted in over $3,000 in revenue generated.Managed the overall paid social media budget and formulated the overall paid strategy. Coordinated with a professional ad agency to execute this strategy and reported on the results of each campaign.Assisted with the overall design of the 10th anniversary digital campaign that resulted in being nominated as a top 10 finalist for the PR News: Digital PR Campaign-General Excellence award.Provided ongoing social media training for company executives and team members, both in a group and individual setting.Utilized Adobe Social and other platforms to produce both weekly and monthly social media reports that analyzed all platforms. These reports were used to shape the overall social media blueprint.

St. Petersburg, Fl

Generated innovative and engaging content for several social media platforms, including the official Facebook, Twitter and Instagram team pages. Executed a specific strategy for each platform that resulted in a top 10 ranking in MLB for engagement per fan.Managed all internal and external social media traffic which included updating a daily social media calendar and submitting all social media requests to our graphics team. Analyzed and identified the team’s key social media influencers as well as researched emerging digital platforms and trends. Also conducted and led meetings with external social media companies.Assisted with the creative direction of the mass marketing campaign both through traditional outlets (TV and radio) and also through social media. Handled the day- to- day operations for the 2013 Rays Summer Baseball Camps, including media buy placement and mass marketing distribution. Also managed all coaches and camp interns. Coordinated and organized several grassroots programs that helped drive ticket sales and revenue.

St. Petersburg, Fl

Created promotional advertisements for grass roots marketing initiatives, as well as conducted concert recaps that were posted on www.raysbaseball.com.Implemented and executed a social media strategy for the team’s mascot Twitter account that resulted in a 1000% increase in overall following.Generated innovative content for Facebook, Tumblr and Instagram pages. Tracked and compiled analytical reports of social media activity across all of MLB. Prepared and presented a weekly social media report that served as a blueprint for the department’s overall strategy. Maintained a social media calendar to organize content ideas for each department.Developed and implemented a strategic social marketing plan called #DotheLongo, which was nominated for best fan experience of the year by the Tampa Bay Sports Commission.Assisted in the planning process for the 2013 promotional & giveaway calendar.

Enhanced social media presence by incorporating video marketing as a part of the social media strategy. Composed content on Facebook and LinkedIn pages. Managed, set up and supervised events such as training courses, luncheons, holiday parties from beginning to end, solved any issues that clients had.

Co-founded a student reward program called “Roarwards,” which helped drive overall membership.Constructed an innovative social media strategy for Facebook and Twitter platforms, which led to a substantial increase in overall engagement and following. Also assisted with promotional calendar.

Tampa/St. Petersburg, Florida Area

Developed marketing campaign proposals targeting small businesses as potential new clients.Produced One Minute Tip consumer videos for Eric Seidel Law and (including script writing, filming, editing and post-production).Conducted legal research for issues related to pending cases of Eric Seidel Law.Drafted articles for monthly law firm newsletters focusing on specific areas of law and authored blog entries for the Seidel Media blog.