Rob Rasmussen Email and Phone Number
Los Angeles, CA, US
Rob Rasmussen's Location
Los Angeles Metropolitan Area, United States
Rob Rasmussen's Contact Details
Rob Rasmussen work email
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About Rob Rasmussen
With over 12 years of experience as a creative director, brand strategist, and content creator, I have helped some of the world's most influential brands engage and inspire their audiences across multiple platforms and channels. I have a proven track record of delivering innovative and effective solutions that leverage the power of storytelling, culture, and technology to create memorable and meaningful experiences.Most recently, I led a creative group at Cashmere Agency, the world's first culture agency, where we focused on forging authentic connections by engaging The Culture to create work that no one saw coming. Diversity at Cashmere was not just a photo op or a stat, it was everything for every employee and brand partner. I am very proud of the work we delivered, which included social, experiential, influencer, innovation/Web3, PR and national advertising campaigns for clients such as Google, Heineken, Taco Bell, and Amazon. I bring the experience and passion to lead diverse teams in the creation of integrated brand experiences, entertaining stories, and informative, authentic engagements that deliver measurable results while forming long and healthy bonds with consumers.
Rob Rasmussen's Current Company Details
Robras Creative Collective
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Creative Director and Brand Strategist and Content Creator
Los Angeles, CA, US
Rob Rasmussen Work Experience Details
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Creative Director And Brand Strategist And Content CreatorRobras Creative CollectiveLos Angeles, Ca, Us
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Creative DirectorCashmere Agency Sep 2020 - Jan 2023Los Angeles Metropolitan AreaCashmere is world’s first culture agency. I was privileged to join them on a quest to unlock undeniably dope creative solutions for brands. I led a creative group focused on forging authentic connections by engaging The Culture to create work that no one saw coming. Diversity at Cashmere was not just a photo op or a stat, it was everything for every employee and the brave brands we partnered with. I am very proud of the work we delivered. Engagements created included social, experiential, influencer, innovation/Web3, PR, and national advertising campaigns. Clients included but were not limited to: Jack in the Box, Google, DNC, Heineken, Taco Bell, Amazon, FX, RXBAR, Hulu, FX, CBS, Michelob Ultra, OneOpp.org, Activision, Diageo, Svedka -
Creative Director / Brand Strategist / Content CreatorRobras Creative Collective Jan 2016 - Sep 2020Marina Del Rey, CaBased out of Los Angeles, I either white-labeled myself into advertising agencies or worked directly with clients. Inside agencies, my title and responsibilities varied to align with the assignment. When working independently, I led all projects, utilizing a deep Rolodex of talented collaborators as needed. CLIENTS: Google, Nike, Netflix, Kia, CA Lottery, Infiniti, KIDinaKORNER, Yamaha Music, Samsung, T-Mobile, Ford, NFL Network, Twitter, Monograph Wealth, Trilogy Homes, Columbus Avenue BID, Lost Faces of Humanity
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Chief Creative OfficerStory Worldwide Feb 2013 - Jan 2016New York, NyI joined Story with a clear directive – elevate the creative output across all media. I joined Story with a clear directive – elevate the creative output across all media. I partnered with Kirk Cheyfitz, founder and pioneer in non-traditional advertising and content, to refine and define a strategy to execution creative process that combined the consumer decision journey with Campbell’s “a hero’s journey” to create an idea engine that generated editorial and social content, films (bite-sized to anthemic), digital and live installations, advertising, and experiences that enticed people to click, watch, join, buy, and evangelize. CLIENTS: Lexus, Unilever, General Mills, WGNA, RCI/Wyndham, USA Network, Starz, FX Network, Coupons.com, SEI Financial, Beech-Nut Nutrition, Columbia University, Google, Trulia -
Executive Creative Director / FreelanceCrispin Porter + Bogusky Aug 2012 - Oct 2012Boulder / Miami– Excerpt from E Slody, Creative Director / Crispin Porter + Bogusky"Rob is really good to work with. Very detailed and passionate about the work, a positive team player and cool to hang out with during the late work hours. He gets it and get its done." -
Chief Creative OfficerTribal Worldwide Jan 2010 - Aug 2012New York, NyBased in New York, I helped shape a scattered group of disconnected tech shops into a digital-first, award-winning creative network, capable of expressing our client’s brands in any media, including but not limited to television, digital content and e-commerce platforms, partnerships, PR, live events and beyond. While there, I was able to recruit key talent across creative technology, design, digital & film production, product design, creative talents form top tier schools and agencies. These key additions along with the partnership and guidance of MD Richard Guest, enabled us to wind and deliver for key clients including: Viacom, IMG Academy, Nickelodeon, Reebok (global AOR), Intel, Advil, CibaVision/Alcon, Hiscox Insurance– Excerpt from Viktoria Wallner, VP Global Marketing / Reebok"Not only is Rob hilarious fun to work with, he is also one of the most creative, solution minded creatives I have ever worked with. He is a true expert and innovator of the digital world of brand communication."— Excerpt from Raisa Berger, Multidisciplinary Designer, Art Director“Rob possesses a strong creative vision, willing to break rules while managing to stay aligned with the client’s interests. He recognizes potential a mile away, is a man of his word as well as ‘good on his feet’, he is honest, passionate and dedicated to his work and his people. And when ‘shit hits the fan’, Rob is the one you want to lead your team as he remains consistently calm and composed despite what disasters come his way.” -
Executive Creative Director / InnovationBbh New York Jan 2009 - Nov 2009New York, NyAs the ECD of the New York office, I was tasked with leading innovation and growing our capabilities beyond traditional TV and print. This shift in approach and staff was reflected in the launch work for AllyBank. Next was Sprite’s first-ever, global campaign, consisting of a new brand expression and visual identity, anthemic films featuring Drake, the Spark music mixer, a global music-mixing Facebook tool, and Spark film project, which provided people the tools and content to edit their own 45-second animated films. CLIENTS: Ally Bank, Sprite, Westin Hotels, Unilever– Excerpt from Sam Schoenfield, Account Director @BBH/Ally Bank“I’ve yet to meet anyone better in the field of design and its integration cross channel. He’s also fantastic with clients since he truly cares about their business challenges and the achievement of their marketing goals. I truly hope to work with Robert again one day soon.” -
Executive Creative DirectorR/Ga Jan 2007 - Jan 2009New York, NyI joined RG/A as the sole Executive Creative Director over Nike. There was an ever growing roster of brands including basketball, running, womens, soccer, football, running, Jordan, Nike ID, Nike+ and elite training. I oversaw roughly 70 to 100 creatives at various times, both US and global. Not only did we create campaigns, we created new markets, bringing Nike+ (the original fitness tracker) to mobile and beyond with the Fuel Band, revolutionized training with S.P.A.R.Q., brought ID custom tech to Niketowns around the globe, established a single Nike OS/unifying product campaigns, culture, video content and sales into a single hub, opening an office in SF both service the account and as a base for tech recruiting. Secondly, I worked with our new business team, during which time we won HBO, Pepsi, Nokia, and assignments with Apple and Google.CLIENTS: Nike — Excerpt from Jim Hord, Creative Director R/GA“Rob is unlike any other creative leader I’ve seen. He has a knack for cutting to the heart of a problem and recognizing the strengths of the people in the room who can solve it best. In every project, I’d see a familiar pattern: first, he pushes for the big idea - something large enough to alert the media about. Then he makes sure that every tactic and every message in every channel flows from that idea. Finally, he ensures that everything presented meets an exceedingly high level of finish. And he did all this so that when he got in front of a client, the work sold itself. He has a great way with clients, coming off as easy going but intelligent. He can talk on any topic and can really speak to integration. He forged some great relationships with our Nike clients, many of whom still ask about him.” -
Creative DirectorJwt Feb 2005 - Jan 2007New York, NyI came to JWT as a creative director on HSBC Bank and Smirnoff. I was the art direction half of the creative team that pitched, won and executed Jetblue’s first large-scale campaign. The JetBlue Story Booth, a mobile interactive installation, went on tour across 12 cities, capturing video stories that became the content for all media, including digital content, commercials, in-flight video programming, anthemic films and radio. This integrated effort went on to be acknowledged in Cannes by awards in Media, Promo, Radio, and Cyber. CLIENTS: JetBlue, Smirnoff, HSBC Bank, Rolex, the Ad Council– Excerpt from Ryan O'Hara Theisen, Art Director / JetBlue"Robert is incredibly passionate about creating award-winning work and he clears the path to ensure it sees the light of day. He goes out of his way to stay current with all aspects of communication technologies and he's got a knack for recognizing talent in creatives from all backgrounds."Clients: HSBC, JetBlue, Smirnoff, The Ad Council -
Senior Art DirectorWieden + Kennedy 2001 - 2004New York, NyI started as a visual designer, focused on building and leading an in-house SWAT team of conceptual brand designers, illustrators and retouchers. As an art director, I began with a focus on traditional advertising and grew, as the agency did, into digital and experiential. In New York, as a senior art director, I created ambitious projects, from films to interactive, live experiences. Notably, “Beta-7” campaign for Sega, which was named the Best Non-TV Campaign of the Decade in Advertising Age’s Book of Tens. CLIENTS: Nike, Coca-Cola, Microsoft, Miller Brewing, Diet Coke, Indy Racing, Brand Jordan, ESPN, Sega -
Art DirectorWieden + Kennedy 1998 - 2001Portland, OrClients: Nike, Diet Coke, Miller Brewing
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Design DirectorWieden + Kennedy 1994 - 1997Portland, OrClients: Nike, Coca-Cola, Microsoft, MGD
Rob Rasmussen Skills
Creative Strategy
Interactive Advertising
Concept Development
Art Direction
Creative Direction
Team Leadership
Creative Solutions
Interactive Media
Digital
Video
Digital Strategy
Indesign
Integrated Marketing
Outdoor Advertising
Advertising
Experience Design
Brand Development
Brand Architecture
Interaction Design
Content Strategy
User Experience
Marketing
Corporate Branding
Corporate Identity
Typography
Digital Marketing
Copywriting
User Interface Design
Interactive Marketing
Digital Media
Branding And Identity
Mobile Marketing
Web Design
Online Advertising
Information Architecture
Graphic Design
Direct Mail
Viral Marketing
Relationship Marketing
Digital Production
Branded Content
Creative Services
Mobile Design
New Media
User Experience Design
Motion Graphics
Creative Briefs
Creative Work
Campaigns
Rich Media
Frequently Asked Questions about Rob Rasmussen
What company does Rob Rasmussen work for?
Rob Rasmussen works for Robras Creative Collective
What is Rob Rasmussen's role at the current company?
Rob Rasmussen's current role is Creative Director and Brand Strategist and Content Creator.
What is Rob Rasmussen's email address?
Rob Rasmussen's email address is ro****@****mac.com
What is Rob Rasmussen's direct phone number?
Rob Rasmussen's direct phone number is (212) 481*****
What are some of Rob Rasmussen's interests?
Rob Rasmussen has interest in Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Animal Welfare, Arts And Culture, Health.
What skills is Rob Rasmussen known for?
Rob Rasmussen has skills like Creative Strategy, Interactive Advertising, Concept Development, Art Direction, Creative Direction, Team Leadership, Creative Solutions, Interactive Media, Digital, Video, Digital Strategy, Indesign.
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