Rob Rasmussen Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

Cashmere is world’s first culture agency. I was privileged to join them on a quest to unlock undeniably dope creative solutions for brands. I led a creative group focused on forging authentic connections by engaging The Culture to create work that no one saw coming. Diversity at Cashmere was not just a photo op or a stat, it was everything for every employee and the brave brands we partnered with. I am very proud of the work we delivered. Engagements created included social, experiential, influencer, innovation/Web3, PR, and national advertising campaigns. Clients included but were not limited to: Jack in the Box, Google, DNC, Heineken, Taco Bell, Amazon, FX, RXBAR, Hulu, FX, CBS, Michelob Ultra, OneOpp.org, Activision, Diageo, Svedka

Marina Del Rey, Ca

Based out of Los Angeles, I either white-labeled myself into advertising agencies or worked directly with clients. Inside agencies, my title and responsibilities varied to align with the assignment. When working independently, I led all projects, utilizing a deep Rolodex of talented collaborators as needed. CLIENTS: Google, Nike, Netflix, Kia, CA Lottery, Infiniti, KIDinaKORNER, Yamaha Music, Samsung, T-Mobile, Ford, NFL Network, Twitter, Monograph Wealth, Trilogy Homes, Columbus Avenue BID, Lost Faces of Humanity

New York, Ny

I joined Story with a clear directive – elevate the creative output across all media. I joined Story with a clear directive – elevate the creative output across all media. I partnered with Kirk Cheyfitz, founder and pioneer in non-traditional advertising and content, to refine and define a strategy to execution creative process that combined the consumer decision journey with Campbell’s “a hero’s journey” to create an idea engine that generated editorial and social content, films (bite-sized to anthemic), digital and live installations, advertising, and experiences that enticed people to click, watch, join, buy, and evangelize. CLIENTS: Lexus, Unilever, General Mills, WGNA, RCI/Wyndham, USA Network, Starz, FX Network, Coupons.com, SEI Financial, Beech-Nut Nutrition, Columbia University, Google, Trulia

Boulder / Miami

– Excerpt from E Slody, Creative Director / Crispin Porter + Bogusky"Rob is really good to work with. Very detailed and passionate about the work, a positive team player and cool to hang out with during the late work hours. He gets it and get its done."

New York, Ny

Based in New York, I helped shape a scattered group of disconnected tech shops into a digital-first, award-winning creative network, capable of expressing our client’s brands in any media, including but not limited to television, digital content and e-commerce platforms, partnerships, PR, live events and beyond. While there, I was able to recruit key talent across creative technology, design, digital & film production, product design, creative talents form top tier schools and agencies. These key additions along with the partnership and guidance of MD Richard Guest, enabled us to wind and deliver for key clients including: Viacom, IMG Academy, Nickelodeon, Reebok (global AOR), Intel, Advil, CibaVision/Alcon, Hiscox Insurance– Excerpt from Viktoria Wallner, VP Global Marketing / Reebok"Not only is Rob hilarious fun to work with, he is also one of the most creative, solution minded creatives I have ever worked with. He is a true expert and innovator of the digital world of brand communication."— Excerpt from Raisa Berger, Multidisciplinary Designer, Art Director“Rob possesses a strong creative vision, willing to break rules while managing to stay aligned with the client’s interests. He recognizes potential a mile away, is a man of his word as well as ‘good on his feet’, he is honest, passionate and dedicated to his work and his people. And when ‘shit hits the fan’, Rob is the one you want to lead your team as he remains consistently calm and composed despite what disasters come his way.”

New York, Ny

As the ECD of the New York office, I was tasked with leading innovation and growing our capabilities beyond traditional TV and print. This shift in approach and staff was reflected in the launch work for AllyBank. Next was Sprite’s first-ever, global campaign, consisting of a new brand expression and visual identity, anthemic films featuring Drake, the Spark music mixer, a global music-mixing Facebook tool, and Spark film project, which provided people the tools and content to edit their own 45-second animated films. CLIENTS: Ally Bank, Sprite, Westin Hotels, Unilever– Excerpt from Sam Schoenfield, Account Director @BBH/Ally Bank“I’ve yet to meet anyone better in the field of design and its integration cross channel. He’s also fantastic with clients since he truly cares about their business challenges and the achievement of their marketing goals. I truly hope to work with Robert again one day soon.”

New York, Ny

I joined RG/A as the sole Executive Creative Director over Nike. There was an ever growing roster of brands including basketball, running, womens, soccer, football, running, Jordan, Nike ID, Nike+ and elite training. I oversaw roughly 70 to 100 creatives at various times, both US and global. Not only did we create campaigns, we created new markets, bringing Nike+ (the original fitness tracker) to mobile and beyond with the Fuel Band, revolutionized training with S.P.A.R.Q., brought ID custom tech to Niketowns around the globe, established a single Nike OS/unifying product campaigns, culture, video content and sales into a single hub, opening an office in SF both service the account and as a base for tech recruiting. Secondly, I worked with our new business team, during which time we won HBO, Pepsi, Nokia, and assignments with Apple and Google.CLIENTS: Nike — Excerpt from Jim Hord, Creative Director R/GA“Rob is unlike any other creative leader I’ve seen. He has a knack for cutting to the heart of a problem and recognizing the strengths of the people in the room who can solve it best. In every project, I’d see a familiar pattern: first, he pushes for the big idea - something large enough to alert the media about. Then he makes sure that every tactic and every message in every channel flows from that idea. Finally, he ensures that everything presented meets an exceedingly high level of finish. And he did all this so that when he got in front of a client, the work sold itself. He has a great way with clients, coming off as easy going but intelligent. He can talk on any topic and can really speak to integration. He forged some great relationships with our Nike clients, many of whom still ask about him.”

New York, Ny

I came to JWT as a creative director on HSBC Bank and Smirnoff. I was the art direction half of the creative team that pitched, won and executed Jetblue’s first large-scale campaign. The JetBlue Story Booth, a mobile interactive installation, went on tour across 12 cities, capturing video stories that became the content for all media, including digital content, commercials, in-flight video programming, anthemic films and radio. This integrated effort went on to be acknowledged in Cannes by awards in Media, Promo, Radio, and Cyber. CLIENTS: JetBlue, Smirnoff, HSBC Bank, Rolex, the Ad Council– Excerpt from Ryan O'Hara Theisen, Art Director / JetBlue"Robert is incredibly passionate about creating award-winning work and he clears the path to ensure it sees the light of day. He goes out of his way to stay current with all aspects of communication technologies and he's got a knack for recognizing talent in creatives from all backgrounds."Clients: HSBC, JetBlue, Smirnoff, The Ad Council

New York, Ny

I started as a visual designer, focused on building and leading an in-house SWAT team of conceptual brand designers, illustrators and retouchers. As an art director, I began with a focus on traditional advertising and grew, as the agency did, into digital and experiential. In New York, as a senior art director, I created ambitious projects, from films to interactive, live experiences. Notably, “Beta-7” campaign for Sega, which was named the Best Non-TV Campaign of the Decade in Advertising Age’s Book of Tens. CLIENTS: Nike, Coca-Cola, Microsoft, Miller Brewing, Diet Coke, Indy Racing, Brand Jordan, ESPN, Sega

Portland, Or

Clients: Nike, Diet Coke, Miller Brewing

Portland, Or

Clients: Nike, Coca-Cola, Microsoft, MGD