Rob Rosen Email & Phone Number

Humlebæk, Denmark, Dk

Humlebæk, Denmark, Dk

Responsible for the strategic management and tactical execution of Consumer Marketing in the United States. Proactively define, execute, and manage activities, as well as spend, across all consumer marketing channels, including joint activities with key partners. Also a contributor to success in the US business and a core driver of cross-functional collaboration in the U.S. market. Working to improve transparency to key marketing metrics, enabling fact-based channel mix decisions, and monitoring ongoing return on investment. Finally, I play a role in defining and evolving the global direction for direct to consumer activities together with the global marketing team in Denmark and other key markets.

Minneapolis, Mn, Us

As Interim Director of Marketing and Analytics my role was to manage a team of 3-6 marketing managers & data analysts, oversee the quality of work and be the marketing lead on an education and healthcare client.

Us

Responsible for developing and driving $200MM in revenue within the Medicare and Retirement business via digital marketing strategies across the customer journey from awareness, education, acquisition, engagement and retention. Developed integrated marketing experiences through web properties, mobile, online advertising, paid search, SEO / SEM, social media, email marketing, influencer programs, content strategies and other engagement technologies. Managed a budget of $30 million, a team of five, and three agency partners.• Successfully transitioned to new agency partner in both media and landing page properties.• Built partnerships and collaborated across lines of business to drive a more integrated go to market plan.• Part of the team that launched a new business, HelloMedicare.com.• Built and established pro-forma/forecasting framework for goal and performance of digital campaigns.• Launched new digital engagement experience via uhcmedicare.com.• Expanded education content strategy within Brand and Growth via medicaremadeclear.com.• Developed long term email/nurture roadmap that spanned across lines of business and contributed to improved channel performance.

Minneapolis, Mn, Us

GoKart Labs is a digital innovation company. GoKart grows businesses through Invention & Business Strategy, User Experience & Design, Web & Mobile Software Development and Digital Marketing.Owner and member of leadership team where I was hired to launch and lead the Digital Marketing and Analytics practice. I managed a team of 3-6 marketing managers & data analysts to scale and optimize digital marketing programs for our clients that contributed to 20-30% of GoKart’s yearly revenue.• Grew startup, Sophia Learning, to over 100,000 users and 1MM page views per month which contributed to acquisition by Capella University.• Delivered and executed digital marketing strategy that grew BringMeTheNews.com (now GoMN.com) to 1MM users and eventual acquisition by Pohlad Company.• Part of leadership group that invented online education platform for brands, The Big Know (TheBigKnow.com), which received $3MM Series A funding.• Delivered and executed digital marketing strategy that generated a 300% ROI and was a key contributor to a 10% increase in year over year sales for a leading medical device company.

Minneapolis, Mn, Us

Capella Education (NASDAQ: CPLA) is a pioneer in developing online, high-quality degree programs for adults. Focused on academic quality and learner success in the growing market for online, post-secondary education.Reported to the VP of Marketing and hired to lead all new enrollment acquisition through digital marketing channels. Responsible for managing a $25MM budget, a team of two, and two agency partners.• Exceeded online new enrollment plan for 6 consecutive quarters with reduced cost per enrollment.• Drove non-aggregator inquiry and enrollment growth through increases in display media (50%) and search (35%).

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Martin | Williams is a full service advertising agency in Minneapolis that was building a new digital media capability.Reporting to Media Director and recruited back to head up all digital media efforts, (strategy, execution and optimization) across clients such as Lincoln Financial Group, Syngenta, Gold N’ Plump & more. Trained other media planners and educated staff and clients on how digital media fit within the overall media mix.

Campbell Mithun was a full service advertising agency and was the 17th largest agency in the country with $900M in revenue.Reported to Media Director and hired to deliver integrated media plans for H&R Block, Thrivent Financial, Key Bank and Schwans. Budgets ranged from $1MM to $100MM and included a combination of Digital, Television, Radio and Print Media.

Minneapolis, Mn, Us

Martin | Williams is a full service advertising agency in Minneapolis that was building a new digital media capability.Second person hired to launch an interactive media division. Responsible for educating and delivering interactive media plans for US Bank, Lincoln Financial Group, Syngenta, Polaris, Victory Motorcylces and more. Budgets ranged from $100K to $5MM and included a combination of search, display, sponsorships, ad networks and affiliates.

Minneapolis, Mn, Us

Largest newspaper and website publication in Minnesota.Hired by director of interactive promotions to lead efforts of Home and Cars areas of startribune.com. Helped build awareness and grow startribune.com to be the leader in online news in Minnesota.

Minneapolis, Mn, Us

Star Tribune is the largest newspaper and website publication in Minnesota.Hired by Operations Manager in both automotive and retail divisions to support sales people. Coordinated advertising from conception to publication and served as a communication link between ad-build teams and sales staff.