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Successful business leader with a strong track record building and growing data/research businesses. Customer-centric strategic thinker with a pragmatic, get-it-done attitude.
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Head Of Business DevelopmentEmarketer Jan 2023 - PresentNew York, Ny, UsAs Head of Business Development, I lead a team responsible for partnerships, content licensing and syndication, and the development of new business opportunities. In addition, I host "Banking & Payments Show," an EMARKETER Podcast. -
General Manager, Financial ServicesEmarketer Nov 2020 - Jan 2023New York, Ny, UsHired to scale-up the Financial Services business at Insider Intelligence. Responsible for anything that touches Financial Services from overall strategy to execution, including research, sales, product development and marketing.
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Managing DirectorNovantas Sep 2012 - Nov 2020New York, Ny, UsI became an equity partner at Novantas as part of the acquisition of Facilitas in 2012. At Novantas, I launched a data/analytics business to help banks improve customer acquisition. My responsibilities included sales and pipeline management, product strategy and roadmap, technology management, marketing, client relationships and deliverables.- Over 180 US banks and credit unions listed their products on FindABetterBank- 90%+ of clients renewed their subscriptions annually- Money Magazine used the data to determine the winners of their annual "Best Banks" awards -
CeoFacilitas Aug 2005 - Sep 2012Founded Facilitas to provide retail banks and credit unions with data and research to acquire new customers, lower switching barriers and improve online marketing efficiency. Over the firm’s 7 years, we launched 2 web applications and delivered dozens of consulting projects. - Launched FindABetterBank.com in 2008 to help consumers shop for checking accounts. The site received great press in Forbes, Barrons, NY Times and dozens of other outlets. I appeared on Fox Business in August 2010 and the site was featured on the Today Show in 2011- In 2012, over 100 banks and credit unions listed their checking products on FindABetterBank - I taught myself to be a full-stack Java developer to build both FindABetterBank and its accompanying administrative support application
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Vice President, DataForrester Oct 2003 - Aug 2005Cambridge, Ma, UsLaunched a new type of data product to support credit card and retail bank product and marketing teams based on accessing bank and credit card transaction history from 10,000 households. Responsibilities included building the team, developing the value proposition, marketing and sales. Member of Forrester's North American Executive Team.- Signed multi-year agreements with several financial institutions- Forrester sold the business to LightSpeed Research -
Vice President, North American Marketing And EventsForrester Jan 2002 - Oct 2003Cambridge, Ma, UsLed the Marketing and Event teams. Responsibilities included managing the Marketing and Events teams, executing marketing programs to support sales and producing 14 events per year. Member of Forrester's North American Executive Team.- Voted by Forrester's Sales Team in 2002 as the individual most responsible for helping them reach their sales goals
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Research Director, Consumer Packaged GoodsForrester Jan 2000 - Dec 2001Cambridge, Ma, UsConceived of and launched a new research product for consumer packaged goods (CPG) companies. Responsibilities included building the team, establishing packaging and pricing, setting research agenda and supporting sales. - Forrester formed new relationships with several CPG companies in year 1 of the service- Authored a report ("Manage Cohorts, Not Brands") which became required reading for all product managers at Procter and Gamble
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Program Director, TechnographicsForrester Aug 1997 - Dec 1999Cambridge, Ma, UsLaunched Forrester’s quantitative research practice. Developed a suite of products based on a research program covering over 100,000 US households. Responsibilities included building the team, product packaging, pricing and marketing, sales activity and pipeline management. - Technographics was Forrester's #1 revenue-producing service in year 2 of the product- 20 years later, Technographics is still one of Forrester's flagship products
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Vice PresidentInteco 1989 - 1997
Rob Rubin Skills
Rob Rubin Education Details
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University Of Massachusetts AmherstEconomics
Frequently Asked Questions about Rob Rubin
What company does Rob Rubin work for?
Rob Rubin works for Emarketer
What is Rob Rubin's role at the current company?
Rob Rubin's current role is Head of Business Development at EMARKETER.
What is Rob Rubin's email address?
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What is Rob Rubin's direct phone number?
Rob Rubin's direct phone number is +121295*****
What schools did Rob Rubin attend?
Rob Rubin attended University Of Massachusetts Amherst.
What skills is Rob Rubin known for?
Rob Rubin has skills like Strategy, Analytics, Competitive Intelligence, Segmentation, Competitive Analysis, Strategic Consulting, Product Management, Start Ups, Management, Customer Insight, Strategic Partnerships, Thought Leadership.
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