I am passionate about taking a strategic approach to marketing communications, media and editorial and have spent the last 14 or so years working in these fields - much of it within the sporting, charity and digital arenas.I started off in the world of PR and back in 1998 I was Carling Premiership Press Officer responsible for initiatives like launching Carling Opta stats and promoting the Player of the Month and Manager of the Month. From there I went on to be Sports Editor at AOL UK at a time when they were the country's leading ISP before moving back inhouse at Carling to manage their Premier League and League Cup sponsorships. I then moved onto Fast Web Media - an agency in Manchester where I was responsible for establishing the agency's marketing services department. We mainly worked in sport for clients such as The EFL, Premier League, UEFA NM, Manchester United, Slazenger, Carling and Dunlop.Next up I had an enjoyable spell at Molson Coors where I was responsible for activity like the award winning Carling.com website and iPint app (UK's most downloaded free iPhone app). During this time I chaired the ISBA (Association of British Advertisers) Digital Action Group. I also enjoyed a rewarding spell as a member of the IAB (Internet Advertising Bureau) Social Media Council.From Molson Coors I became Director of Digital Marketing at Torchbox - an independently digital agency based in Oxfordshire. Torchbox provide a wide range of services from strategy development to design and build to content creation, search engine optimisation and media consultancy. I very much enjoyed working with clients such as Oxfam, The Internet Society and Chatham House.After six really enjoyable years I returned to Molson Coors where I took up the position of Carling Transformational Change manager. I loved all my roles at Molson Coors, but I knew at some point I would follow my dream of getting involved in tennis. I am now a full time tennis coach and podcaster. I love introducing people of all our ages to our brilliant sport and talking about tennis on the podcast I host called My Tennis Journey - do search it up!