Transcendent is a leading SaaS company in the hotel asset and maintenance management space which helps hotel brands maximize asset preservation and improve maintenance work flow efficiencies. Senior Marketing Coordinator is responsible for creating and developing all customer-facing marketing materials from web site development, landing pages, and sales presentations, as well as coordination of customer software training classes and industry conference planning.

Responsible for content creation and coordination for Wordpress websites and blog pages that are strategically optimized for organic search results. Create appealing landing pages with powerful headlines, ad copy that align with customers needs and optimized for conversion. Utilize Google Ads to create paid search campaigns and Google Analytics to analyze data, and produce reports.Create and coordinate B2C and B2B branded social media marketing campaigns to drive awareness and engagement. Develop email marketing campaigns to compel existing customers to purchase or register to special events.• Managed and created numerous highly successful brand awareness billboard campaigns for Complete Dental ( completedental.com ). Developed complimentary Google display ads campaign targeting new customers with special offer and specific call to action.• Rebranded Prime Jewelry Group ( primejewelrygroup.com ) luxury goods trade event. Responsible for logo identity and all trade event marketing materials, email marketing campaigns and publication trade advertising.• Expanded Prime Jewelry Group’s luxury goods trade show event attendance by 28%, resulting in 49% increase in event sales.• Created outstanding direct response campaign for Louisville, KY based Davis Jewelers ( davisjewelers.com ). Targeted marketing campaign resulted in $520,000 in sales in a two week time period and beat sales goal by 20%.• Achieved 1st page organic Google page ranking for locally owned company GutterRX ( gutterrxllc.com ) in one year’s time with a minimal budget. Utilizing strategic copy writing and SEO. Created targeted landing pages to drive service request leads and utilized Google AdWords paid search.• Spearheaded highly successful rebranding campaign for Alexander Hamilton Scholars ( hamiltonscholars.org ) nonprofit organization through digital and social media content management, fundraising events, annual reports, and improved budgeting.

Delivered team leadership and vision for Creative department operations, excelling as project manager from initial inception to planning, execution, and go-live. Developed project plans, led team status meetings, controlled budgets, and ensured achievement of expected deliverables. Supervised and coached five art directors.Developed digital and print advertising campaigns, product catalogs, and trade show graphics.Key Achievements• Orchestrated completion of up to nine projects simultaneously, demonstrating flexibility in working with clients from jewelry, pharmaceutical, restaurant, retail, and other sectors.• Directed advertising concepts and designs for high-profile clientele, such as Seagram’s Captain Morgan, and Outback Steak House.• Led Creative department team to achieve “work horse” status within company, far outpacing New Technology and Web-interfacing departments in year-over-year revenue combined.• Played critical role in company’s achievement of “Best of Tampa Bay” billboard award for Red Lobster Restaurants in 2006.