Senior Account Manager responsible for Retail and Hospitality Sectors for the London Progression Collaboration - an initiative between IPPR and the GLA aiming to help over 1,000 Londoners to progress into better-quality, higher-paying jobs by supporting employers to increase investment in apprenticeships.In my role I help Retail, Catering and Hospitality employers in London to better understand what Apprenticeships could mean for their businesses and how to get apprenticeship-ready to maximise the benefits for both the employer and the apprentice. I also help to broker the transferring of unused levy from large organisations to SMEs to get out of work and low skilled Londoners onto a pathway of progression through Apprenticeship positions

Senior Account Manager working on the London Progression Collaboration Project to get 1,000 out of work and low skilled Londoners into apprenticeship positions through business engagement ad account management.

I have been helping Ambition School Leadership to develop their Marketing and Sales functions across a range of projects, including developing a lead prioritisation tool using historical data, feeding into a targeted regional marketing strategy, organising video shoots and the production of marketing materials.

12/2016 – PresentFixed Term Contract at a leading education charity using my excellent partnership development skills to sell-in CPD courses to schools and Multi Academy Trusts and retain current relationships.● Developed understanding of the educational landscape● Managed two executives to generate sales pipeline● Held high level meetings with Headteachers and MAT CEOs to gain buy-in● Used salesforce to segment leads for email, telemarketing and direct mail campaigns● Created process for call scripting based on segment and call tracking to help temp telemarketing staff hit the ground running● Created a series of templated emails for temp telemarketing staff to deploy based on call outcome● Fed into national strategy for lead prioritisation

Short Term position managing the Above The Line team creating DRTV, Press and Insert promotions to attract new Which? Members via the offer of a free Which? guide.● Managed creative and media agency relationships● Commissioned research projects for new guide development● Managed a team of three marketing executives● Analysed ROI and response rates to maximise campaign efficiency● Attended and contributed to TV Commercial Shoots

TeamRock is a niche publisher of Rock music magazines and digital content. As Head of Direct Marketing I managed a small team who were responsible for print subscription and digital membership acquisition and retention across Metal Hammer, Classic Rock and Prog magazines and TeamRock+ digital membership.● Responsible for magazine subscription and online membership businesses● Worked on TeamRock+ paywall launch, setting pricing strategy, launch promotion and customer journey● Oversaw subscription bureau migration, moving existing subscription records to a new bureau with minimal customer disruption● Implemented new retention series based on acquisition type● Managed internal Direct Marketing Team, external agencies and key internal relationships● Restructured team to focus on customers at different life cycle stages; fill funnel - nurture customers - convert to premium● Introduced forecast model to better understand churn rates of different customer types● Oversaw launch of subscription website teamrockmags.com

Responsible for the print and digital subscription business across Empire, FHM, Q, Mojo, and Kerrang! magazines.● Experienced in running acquisition campaigns across press, online, email, direct mail, telemarketing, radio and social media.● Helped to launch Empire for iPad, Bauer’s first iPad magazine.● Improved profitability of the portfolio through retention testing.● Found new audiences for our brands through affiliate deals and partnerships, increasing awareness and generating direct revenue.● Forged lucrative partnerships with several third parties such as Cineworld, Coca-Cola, and Virgin mobile which have benefited the entire Bauer magazine portfolio.● Increased Empire’s subscription circulation and profit to its highest level ever, making it the number one subscription title at Bauer growing profits to make it Bauer’s first title to generate £1 Million profit from subscriptions

Managed all aspects of subscription marketing activity for NME, TV Times, Womans Weekly and Soaplife, successfully increasing volume and revenue for all titles.● Gained experience working across a wide portfolio of magazines from men’s and entertainment magazines like Nuts and NME to weekly women’s titles like Now and Womans Own● Formed successful multi-platform strategies for Nuts, Loaded and NME, utilising page advertising, inserts, brand websites and email newsletters.● Successfully launched the subscription service on TV Times, after finding a profitable way to serve subscriptions; building subscriptions from 0 to 5,800 in 2 years with a very limited budget.● Worked with online editorial teams to integrate subscription messages into the magazine websites, reducing the need for valuable ad inventory.

● Managed circulation activity across a range of magazines including FRONT, DJ Mag, Real Homes, Pregnancy, Health & Fitness and Pro Cycling.● Assisted Brand Marketing manager in developing campaigns to drive sales.● Produced weekly circulation report and presented it to publishers in brand meetings.● Accurately forecast sales performance for financial planning.● Analysed retail trends and planned levels of copy by retailer and region.● Managed trade PR within the retail sector.