Rob Smith Email & Phone Number

New York, NY, US

New York, US

• The Phluid Project has immersed ourselves into the world and realities of Generation Z. Recognizing the rising voice of youth and their rejection of binaries, Phluid is committed to redefining gender labels and.
• Opening our doors in March of 2018, we launched as the first gender-free store. We have created partnerships and pop ups across the nation with Euphoria and The LWord. We hosted Stonewall 50 x World Pride in 2019..
• I have spoken at conferences around the world, educating leaders about this emerging group of gender expansive youth. Speaking at dozens of conferences including The NRF Big Show in NYC, The World Retail Summit in.
• We are able to help support brands and companies as they enter this space with trust and authenticity. We are entering a moment in time where language matters and representation matters. Customers are looking for.

GET Phluid is a comprehensive diversity and inclusion training program curated to provide your company, or organization, with the skills to spearhead inclusion initiatives and create affirming spaces in the workplace for the LGBTQIA+ community, specifically transgender, non-binary and gender non-conforming individuals.​We train and educate employees.

The Phluid Phoundation has raised over $1M with corporate support as we strive for positive social change through advocacy, community, and cultural awareness. We support community based mutual aid initiatives to organizations where a donation of any size makes a BIG impact. We ensure nearly 100% of donations go directly to those in need.The foundation.

Long Island City, NY, US

• Invited to join the Board to bring a unique perspective as a seasoned Retailer.
• Created and currently Chair Director of the CSR / ESG committee
• Since joining, value added by being a hands-on Board Member, actively working with the Merchant and Sales Teams helping to negotiate and leverage my relationships and utilizing merchandising skills to help coach the.
• Member of the Compensation and Corporate Governance Committees. Actively recruited and onboarded diverse and qualified board directors.

New York, NY, US

New York, US

One of the greatest opportunities The Phluid Project has granted me is the ability to understand our newest generation, Gen Z. Having spent time with this community, hosting over 200 events and interacting daily, in an effort to deeply understand how we can best serve this generation, specifically transgender and non-binary young adults. This group, 25% of.

New York, New York, US

• Recruited, originally, as Chief Merchant Officer, to oversee all aspects of product creation and branding. Promoted into role of Global Chief Product Officer, which enabled me to build out a stronger Team, with.
• Identified the need for and created discipline and structure which included building an HR Team, succession planning, analytics, executive development and brand management.
• Through Licensing, vertical Retail growth and improved brand relationships, took the company from product in two countries to 120 countries, growing from $500 MM in wholesale to $1.2 Billion.
• Worked to align the company with Levi’s and Nike’s demand of discipline around supply chain management, focusing on the human element.
• Active member of the Executive Committee and established new internal cross-functional relations and helped to build an internal infrastructure to position the company for continued growth. Built a process and.

Columbus, Ohio, US

• Directed a $600 million apparel, shoe and accessory business for catalog and online distribution. Managed content for 65 catalogs yearly and the industry’s #1 ranked website.
• Learned how to build a vertical brand and Ecommerce and oversee Design and product creation.
• Collaborated with Design on product direction and dynamic marketing tools. Managed a team of 50 including 5 VPs in Merchandising, Design, and Operations.
• Also facilitated strong working relationships with Merchandising, Design, Planning, Production, Creative, Internet and Marketing. Traveled to Europe six times a year for product inspiration, and to Asia to oversee.

New York, NY, US

• Recruited into a DMM role and promoted twice, growing leadership abilities and vision that drove profitable sales. A maverick in a traditional company, I helped encourage colleagues to think differently.
• Led a team of 6 VPs and 75 executives, successfully merging four operating divisions into one division, while delivering sales and profit growth. Consistently executed more than 6 mergers of Macy’s divisions into one.
• Known as an unconventional thinker and disrupter in a traditional, conventional retail environment. Consistently achieved sales goals and exceeded gross margin expectations year over year.
• Creation and implementation of employee resource groups such as Women of Color, LGBTQ+ and Latinx among other. The successful implementation of this program made us a stronger company for our employees and.
• Spearheaded the Macy’s Star Council, focused on improving the culture, morale, and workplace diversity.