Responsibilities: Own all digital marketing, digital analytics, market research and vendor management.Design marketing strategies and tactics that drive exponential growth in revenue and unit sales.Increase Users and Sessions more than 100% while increasing the conversion rate 23%. Hire and manage third-party vendors for short and long-term digital projects including: multiple warehouse automation and new website development.Model sales and marketing revenue projections and develop digital strategy with corporate directors.

Responsibilities: Use digital analytics, market research and sales data to develop marketing strategies.Create and manage Search campaigns that account for 30% of conversions and 25% of traffic.Analyze channel performance and develop custom KPIs. Deliver weekly, monthly and ad hoc reports to management and key stakeholders. Develop presentations to communicate findings.Scrape competitor websites in support of proprietary sales data and benchmarking report.

Responsibilities: Engage clients, develop marketing strategies, execute marketing campaigns, conduct market research and analyze data to produce actionable recommendations. • Developed an international program that influenced $170M in sales of guitar products and helped acoustic guitar sales outpace industry-wide sales. • Grew client’s sales by 30% through a digital campaign that utilized web, social, blogging, email, and webinars. • Produced websites to augment in-person workshops. Used Google analytics, social metrics and email analytics to iteratively shape the marketing strategy and deliver compelling content across multiple channels.• Improved email marketing effectiveness through A/B Testing. Achieved email campaign open rates that beat industry benchmarks. Added over 50% more email subscribers and inbound leads.• Analyzed channel performance and KPIs using online analytics and financial data. Delivered monthly reports to clients and key stakeholders. • Implemented a market research program that quantified client’s impact. Built survey instruments and conducted market research in support of new product launches and pricing strategies. • Leveraged primary data and secondary data to produce B2B and B2C print and digital marketing collateral. • Increased client’s tradeshow revenues by 20% and reduced expenses through operational efficiencies. • Took ownership of program and project budgets. Produced financial statements and ad hoc reports to measure ROI.• Analyzed timesheet data and constructed operational models in Excel that improved team performance and work-process efficiency by 28%. • Reviewed client’s strategy and business risks. Researched industry dynamics, identified competitors and potential strategic partners.

Client: Volcafe Specialty CoffeeResponsibilities: Conduct market research, aid in writing the business case for a startup.Conduct market research; interview > 100 customers throughout the East Coast; draw on secondary research in support of writing the business case.Assist business managers in developing the strategy and value proposition for a new coffee startup.

Responsibilities: Provide technical support to entrepreneurs, generate marketing strategies, conduct industry research and help clients launch their ventures. • Client: Bubi Bottle – Conducted market research, segment research, and developed the Go-To-Market strategy that helped the startup sell 400,000 units across 23 countries. • Client: AppAddictive - Provided technical support that helped the firm land seed funding of $1.2M.• Researched markets and industries for clients using databases such as MRI, Mintel, eMarketer, and EuroMonitor, as well as public company filings. • Vetted applicants for the NYCEDC & Deutsche Bank program Competition THRIVE. Advised competition finalists on how to develop programs to kick-start entrepreneurship in immigrant communities.