Rob Towne ★ Email & Phone Number

Berlin, Berlin, DE

Reporting to CMO, own strategy, forecast, & efficient optimization of a 9-figure media budget across portfolio of brands, with delivery against key business metrics to drive brand awareness, consideration, & conversions within ROI guidance.Drive millions in annual savings through a transition from agency-supported model to build a world-class, in-house.

Growth Marketing Transformation for Boston-based PE portfolio of DTC companies (confidential).Working at a fast pace across multiple initiatives in a regulated industry to drive millions in incremental revenue.GTM Strategy and execution of Brand development, agency partnerships, campaign launches, and testing/measurement.Built a full creative testing.

Austin, Texas, US

Strategic road mapping, planning, forecasting, and marketing execution for all global markets including core and emerging markets with acquisitions and retention goal responsibility.Restructured growth team to better support stakeholders across the 15,000+ employee organization, enabling team scale of 3x headcount.Developed customer journeys across key.

Austin, Texas, US

9-figure global budget responsibility with conversion/ROAS focusBuilt and managed a global team of 16 which drove 10s of millions of new accounts for jobseekers (B2C) and delivered significant incremental revenue for B2B ARR through SMB/ENT growth acquisitionsOptimized ad spend with Google SA360, DV360, Campaign Manager, YouTube, Meta (Facebook/Instagram).

Lehi, Utah, US

Managed $50M+ in ad spend with Google, YouTube, Amazon Media Group, Verizon Media Group, Bing, Amazon.com, Ebay, and other partners. 100% focus on ROAS and conversion improvementBuilt out a team of 10+ marketers to manage SEO, affiliate, paid search, programmatic display, video, native, and performance influencer marketing Added custom scripts to reduce.

Lehi, Utah, US

Purple has a mission to make life more comfortable. From the Kickstarter launch of the original Purple bed to the latest innovations in comfort tech, Purple has grown to be one of the most iconic brands of Utah, helping millions of customers along the way.I manage an amazing team of in-house digital marketers and work with advertising partners (Google.

Philadelphia, US

Provo, UT And Seattle, WA, US

Taking a late stage unicorn ($2.5B previous round) to new heights ($8.0B exit) by accelerating digital advertising to increase inbound marketing revenue 400% while remaining cash flow positive.Fuel revenue growth via PPC, display advertising, remarketing, paid social, and other online advertising channels.Manage day-to-day optimization activities including.

Draper, Utah, US

Improved and grew paid search advertising to multi-million dollar channel while improving ROIFull-funnel analysis of ROI down to the keyword levelEliminated over $700k annual wasted spend and optimize spend towards campaigns with highest ROIDoubled lead volume in 6 months by optimizing paid lead generation tacticsDevelop and test new prospecting and.

Adwords, SEO, Blog, Graphics Design, Product Dev, Product Management, Financial Analysis.Created video assets, PPC banner ads, and landing pagesManaged 81 Adwords campaigns with 534 ad groups and 51,000 keywordsIncreased CTR 500% and Doubled landing page conversion rateIncreased Converted Clicks from under 800 to over 12,000/monthLed marketing as company.

Birmingham, England, GB

In partnership with Stanford UniversitySE Asia/Philippines Area Director of Elevate Global Consulting (Formerly Micro-enterprise Education Initiative/MEI Non-Profit)Directed a team on research and consulting visit to Philippines where we enabled business owners on several islands to expand and succeed in various industries.Launched on-campus marketing.

Lehi, Utah, US

Created PPC campaigns, content syndication campaigns, and Landing PagesDrove initial sales and increased awareness, leading to additional press coverage and $25 MM funding.

Bentonville, Arkansas, US

Completed 10 week management training program. Learned roles of department manager, customer service lead, assistant store manager, and general manager. Developed and presented plan to increase sales $1,000,000 in region with a cost of just $3000 per store.Offered a full time store management position at conclusion of internship.

Lehi, UT, US

Increased regional SERP ranking of 100's of business throughout North America, generating over $1,900,000 revenue.Proficient at executing keyword, online directories, social bookmarking, and other SEO strategies.Increased productivity and stickiness of follow vs no-follow link building.

Philadelphia, PA, US

Worked closely with Marketing Director for CBS Radio in the Baltimore/DC region.Consulted and redesigned marketing materials and content for LMOHM MarketingResearched target companies and provided customized and specific marketing directivesHeaded marketing for corporate half of businessFocused on contracting with large companies (Quiznos, Australian.

Houston, Texas, US

Direct energy (deregulated utilities) sales to help customers switch energy service providerRecruiting and trained my own team.Increased sales as our division grew to be the largest in the state.

West End, England, GB

Two year sabbatical.Gained fluency in Tagalog/Filipino and near-fluency in Ilokano.Mission service teaching families and helping with disaster relief and assisting community needs in Baguio, Philippines and surrounding areas

Framingham, MA, US

Increased sales 15% and efficiency 21% in my retail departmentIncreased high-margin online sales and in-home service salesProfessional System Technician: Repaired hardware and software on a variety of desktops and laptops.Managed in-home installation and setup of home and office networking, servers, backup, and setup of inter-office communications.

Troy, MI, US

Provides fun and professional event solutions. Party planner and DJ for weddings, college events, and other partiesNegotiate with venues and catering to stay within a target budgetSound rental and stage setup; coordinates DJ and communicates to get the perfect playlist and atmosphereEvent photography and videography for corporate events, weddings, live.

Towson, MD, US

Assisted in content creation for press releases and creation of retail packaging.Ensured marketing materials were customized for high-level promoters, partners, and purchasers.Analyzed target audiences to develop brand and product platforms from which to drive coordinated, integrated activitiesAssisted our clients to clarify their vision and position in.

Master Of Business Administration - Mba, Marketing

Business, Marketing/Marketing Management, General