• Develop and execute communications campaigns for multiple agency clients, representing a variety of industries, focused on local, state, regional, and trade media outlets. • Organize press events; write and distribute press releases, media alerts and fact sheets; proactively pitch media for relevant and timely content and subject matter expert interviews.• Integrate communications strategies into clients’ overall marketing campaigns.• Monitor, analyze and report on media coverage for each client.

Independent marketing specialist with an emphasis in retail, media, entertainment, hospitality, and commercial real estate industries. Work with local businesses to create comprehensive marketing campaigns designed to increase consumer traffic and generate more revenue. Marketing strategies include branding, multi-channel advertising, publicity, social media, content marketing, and special events.

Served as marketing department head and member of executive management team for commercial real estate developer. Responsible for all marketing efforts including branding, advertising campaigns, media buying, copy writing, publicity, project management, special event creation and execution, online and social media marketing. Provided marketing direction and support for a variety of projects including commercial office and retail center development and leasing, master-planned community development, multi-family housing, corporate marketing, and focused efforts on 'The District at Green Valley Ranch' mixed-use retail lifestyle center.

Recruited and promoted by company to relocate and handle all marketing, promotional, and publicity activities surrounding the launch and grand opening of the company’s flagship property.Marketed a diverse array of property elements; including music hall, restaurant, late night events, Sunday Gospel Brunch, and private-membership Foundation Room. Worked in conjunction with property landlord (Harrah’s) on cross-promotional opportunities, while maintaining brand integrity of both companies.Forged and maintained key strategic media alliances to facilitate execution of comprehensive print, broadcast, and online e-mail advertising campaigns in multiple markets, including south New Jersey, Philadelphia, and New York territories.

Marketed 200+ live music events at the company's highest-grossing venue annually, representing approximately one-quarter of venue’s gross revenue. Worked with property landlord, Mandalay Bay Resort, on cross-marketing and mutual promotional opportunities to a wide range of demographics. Leveraged deep, rich knowledge of social media, digital, and e-mail marketing, in addition to traditional marketing and brand management.Collaborated with artist management and record labels to produce successful promotions including press interviews, meet-and-greet sessions, and on-air promotions and ticket giveaways with media partners.

Responsible for all aspects of marketing and promotions for MIX 94.1, the largest radio station in Las Vegas market. Created brand marketing and advertising efforts including outdoor/billboards, television, print and online. Creation and implementation of numerous station-branded events, including large concert events, signature pet-themed event, and the market’s only food and music festival. Worked with both sales and programming departments to create revenue-driving programming and sales-based promotions. During this time, the station won numerous awards, and I received the local Electronic Media Award for marketing director of the year.

Recruited from radio industry to handle concert marketing for 200+ shows per year at the company's newest (at the time), largest venue located at Downtown Disney at Walt Disney World Resort.

Handled marketing and promotions two stations. Responsible for all aspects of station marketing and promotions, including live events, on-air giveaways, and station branding initiatives. Organized the marketing efforts for launch of new station (WSHE) in June of 1996, with a comprehensive new branding campaign that included an outdoor teaser campaign, followed by a launch campaign with outdoor, print and broadcast support. Concept and implementation of all-new station events and on-air promotions, including signature concerts, exclusive private concerts, home and car giveaways. Worked as liaison between sales and programming departments to create mutually beneficial and revenue-producing promotional opportunities.

Rapidly promoted from backlot tour guide, then to special events supervisor. Following company lay-offs, returned as freelance project specialist for Universal's promotions division.Collaborated with Universal’s group sales department to help create unique and custom-tailored special events for several large convention and industry clients. Created and coordinated media promotions with local media partners and corporate sponsors to support Universal’s overall marketing initiatives including the property's signature special events, new attraction openings, seasonal events, and off-site branding opportunities. Extensive travel involved.