As the Vice President for Enrollment and Marketing, and Chief Strategy Officer, I spearhead the strategic vision and execution of our university's key operations in admissions, marketing, financial aid, student financial services, and overall institutional strategy. My role encompasses a broad range of responsibilities, all aimed at advancing the university’s mission and ensuring its sustainable growth and excellence.Key Responsibilities:• Admissions: Overseeing the entire admissions process, from outreach and recruitment to selection and enrollment, ensuring we attract a diverse and talented student body.• Marketing: Leading comprehensive marketing initiatives that effectively communicate the university’s brand, values, and academic offerings to prospective students, parents, and stakeholders.• Financial Aid: Managing financial aid programs to ensure accessibility and affordability for all students, while optimizing the distribution of financial resources.Student Financial Services: Streamlining student financial services to provide seamless support for billing, payments, and financial inquiries, enhancing the overall student experience.• University Strategy: Collaborating with senior leadership to develop and implement strategic plans that align with our long-term goals, driving innovation and organizational success.With a commitment to excellence and a passion for higher education, I work to create a dynamic, team-oriented environment where students can thrive. My goal is to continuously elevate our institution’s profile and impact, fostering a culture of achievement and opportunity for all members of our university community.

As Vice President for Strategy and Innovation, my primary responsibilities include the development and execution of strategic initiatives and overseeing the university's innovation and change management processes. I act as an internal consultant and change agent, focusing on enhancing creative thinking and innovation within the institution.I’m tasked with identifying new market opportunities, directing seed funding, and supporting the execution of innovative projects. I also play a key role in developing and implementing strategic plans, ensuring that they align with and support the university’s overarching goals and objectives. My role ensures the effective communication and implementation of strategies, fostering an environment of innovation and progress at Lindenwood.

TG THREE is a values-driven strategy company that exclusively serves Christian higher education. The company has grown to serve Christian colleges across the country.

Tasked by the president to create the university of the future at George Fox. Responsible for creating the university's strategic roadmap, overseeing B2B marketing, and developing and communicating new strategic initiatives. Developed a competency based education platform concept that provided accessible, lifelong learning for every stage of life. Worked on marketing and productizing B2B education offerings, co-created degrees, and college-to-career on-ramping programs.

Tasked by the president to create a strategic business unit that worked cross-functionally to develop high-performance teams, workforce solutions and build our employment brand. Led corporate communications, all-employee meetings, strategic planning, human resources, institutional technology, and data analytics. Left position to oversee university strategy and lead marketing and innovation efforts to create George Fox's university of the future.• Developed a Balanced Scorecard to communicate university-wide organizational strategy and create alignment and accountability around the university vision, values, and brand promise.• Launched a new, university-wide hiring, promotion and termination processes to strengthen our employment brand and employee culture in order to build ambassadors for the university• Revamped internal workflows and data processing issues and successfully launched enterprise software solutions for our 600 full-time and 1,500 part-time and temporary employees.

Tasked by the president to merge enrollment and marketing functions to increase tuition revenue. Led undergraduate and graduate admissions departments, the marketing communications department, student records, the registrar’s office, the data analytics team, institutional research, financial aid, and sports marketing. Managed $5.9 million budget and 106 employees.• Increased first-year undergraduate enrollment by 56% and net tuition revenue by 23%• Increased Hispanic student enrollment by 72%• Produced five-consecutive, record-breaking freshman classes• Generated $65 million in additional net revenue

Hired as the university's first VP of marketing. Developed an integrated, multi-channel marketing strategy for the university. Oversaw university rebrand. Led day-to-day marketing activities and operations, including, web, print, video, social media, online and offline advertising and SEO; completed an average of 1,000 marketing jobs per year.• Developed the university's “Be Known” brand strategy through a campus-wide process involving 374 key stakeholders• Created marketing metrics to measure marketing results and improve forecasting• Restructured the marketing department from “print-centric” to “web-centric”• Increased institutional awareness among prospective students; 83% of enrolled students reported ad exposure

Asked by the president to lead the University Advancement Department as interim VP during a transition period in leadership. Led fundraising strategy, managed development officers and operations. Continued as vice president of marketing communications department. Led search for new Advancement VP.• Increased year-over-year giving by 197% in the first six months of fiscal year one, $1,377,624 versus $463,385• Increased $1,000-plus donors by 31% over the previous year• Increased Annual Fund giving to a six-year high

Responsible for the day-to-day management of Biola’s brand marketing efforts, including brand messaging and strategy, marketing research, print, radio, outdoor, TV and online advertising, media relations, internal communications, SEO, brand marketing publications and Biola’s three academic journals.• Pioneered research-based brand portfolio, which defined brand marketing, direct marketing and CRM functions and aligned these functions within a comprehensive integrated marketing communications plan• Worked collaboratively with admissions directors, deans and program directors to develop individual marketing plans and collateral that align with the University’s overall integrated marketing communications plan• Managed national and international media engagements with The New York Times Magazine, BBC World News, ABC’s Nightline (with Jake Tapper), The Los Angeles Times and USA Today• Managed several direct reports including an art director, marketing manager, publications manager, university editor, Web editor, advertising manager, media relations manager, and office manager.

Directed the University’s primary advertising campaigns and served as in-house consultant for departments with marketing and promotional needs; managed publications and publications staff; developed branding campaigns.• 12% growth in undergraduate enrollment; 23% growth in seminary enrollment between 2002-2005• Developed the University’s first comprehensive integrated marketing communications plan• Repositioned Biola from No. 7 to No. 1 in the Campus Life Reader Survey college rankings• Received several national marketing awards from CASE and Admissions Marketing Report

Directed the University’s media, community and city government relations and University publications; responsible for managing PR events and for placing and tracking media placements and leveraging them in admissions and fund raising promotions; managed PR budget and community relations and publications staff.• Doubled media coverage; landed large stories in the Los Angeles Times and Orange County RegisterCreated Biola’s award-winning undergraduate ad campaign• Served on City Council’s Community Leadership Board; brought the City’s Spirit Week events to campus• Completed Biola’s first community relations audit; quantified Biola’s 200,000 hours of community service; and created Biola’s first community relations handbook, which was used for grant proposals and outreach

Founding editor of the magazine. Responsible for the production and direction of the quarterly magazine’s editorial content, design and delivery; chaired editorial board and managed editorial staff; conducted triennial readership survey to measure effectiveness.• Grew magazine from a 16-page two-color tabloid to a 40-page, full-color magazine• Increased circulation from 26,000 to 65,000 worldwide; two-time EPA “Best Organizational Publication”• 85% of readers said BM made them feel proud of their association with Biola• Principal copywriter; wrote and edited all major admissions, marketing and development ads and materials