Rob Williams Email & Phone Number

I have over 15 years of experience leading product and design teams across multiple industries (finance, consumer software, SaaS) and audiences (B2C, B2B, B2B2C). I currently lead the User Experience Design practice for Sun Life Canada, creating impactful experiences for millions of Sun Life customers and advisors by combining data, customer insights, and behavioral design.I’m passionate about building and scaling design teams, amplifying the impact of product design through systematic practices and quantitative measurement, and fostering a collaborative, outcome-oriented culture where product and design are empowered to do their best work. During my time leading UX at Sun Life, we have delivered:• +20% increase in overall experience quality.• +30% increase in team engagement scores.• +75% increase in overall designer productivity.• $7M+ in productivity efficiencies across design and engineering.Current areas of focus/expertise:• Building and leading large, multi-disciplinary design teams.• Product and design culture transformation.• Operationalizing design systems and design workflows.• Experience measurement and developing ROI frameworks.• Growing, mentoring, and empowering new design leaders.• Behavioral design and experimentation.• Web and mobile design and product management.

Listed skills include Mobile Applications, User Experience, Content Strategy, Usability Testing, and 35 others.