Director Of Communications And Engagement
Los Angeles
Directed communications, marketing, social media, direct response, public relations and advertising for NEW, an international nonprofit association and diversity advocacy organization serving the retail, consumer goods, technology and financial services sectors. • Helped grow NEW from 200 to 12,000 members and $670,000 to $9 million in annual revenue. • Developed marcom strategy, policies and brand standards. • Built tight-knit team that created high-quality content, websites… Show more Directed communications, marketing, social media, direct response, public relations and advertising for NEW, an international nonprofit association and diversity advocacy organization serving the retail, consumer goods, technology and financial services sectors. • Helped grow NEW from 200 to 12,000 members and $670,000 to $9 million in annual revenue. • Developed marcom strategy, policies and brand standards. • Built tight-knit team that created high-quality content, websites, email, apps, social media, research reports, publications, advertising and video. • Directed association's award-winning website, newonline.org.• Managed budgets and outside vendors and agencies. • Grew social media followers to more than 100,000 and increased attendance at association’s annual Leadership Summit from 200 to 1,300 attendees. Show less