robertwward@gmail.com720-384-7116From acquisition to retention - I've lead functions including growth marketing, demand generation, marketing operations, analytics, retention, loyalty, and sales enablement. My passion for leading teams, overseeing day-to-day operations, along with providing strategic initiatives across many departments, has increased ROI throughout the entire buyers lifecycle.My Background Includes:* Marketing Leadership- GTM strategies- Integrated campaigns- Employee development- Agency management- Cross-functional collaboration and execution* Growth Marketing- Precision demand- Demand generation- ABM- Acquisition- Retention and loyalty programs* Technology- Salesforce- Eloqua- Pardot- Hubspot- Marketo- Lean Data- ZoomInfo (MarketingOS and SalesOS)- 6Sense- DemandBase* Customer Relationship Marketing- NPS- VOC- Customer Retention- Loyalty- Cross Sell- UpsellHow I can add value to your organization:* Lead and scale cross-functional marketing teams* Grow revenue at scale via performance marketing within B2B tech and SaaS* Create multi-channel GTM strategies* Optimize programmatic campaigns supported by analysis and metrics* Develop thoughtful communication and messaging plans* Optimize technology stack to enhance segmentation, reach, and messagingI love people and believe great leaders instill trust, collaboration, and organization - embrace ambiguity, listen, and most importantly... They are great teachers.