Robyn D. Email & Phone Number

With over 17 years of experience in the media industry, I am a dedicated media professional who specializes in B2B and B2C in-depth strategic planning and cross-media solutions. Years of leading teams of media experts who deliver customized and innovative media campaigns. Heavily focused on attribution, analytics and optimization.My core competencies include media strategy, media buying, lead generation, branding and awareness, reporting and analytics, and campaign and budget management. I have extensive knowledge and experience in both digital and traditional media platforms, such as television, radio, podcasts, email, social, SEM, programmatic, programmatic, out of home, and events. I am focused on business growth and ROI for both internal and client goals, and I have a proven track record of generating high-quality leads and driving conversions. I also have a passion for new business development and company development, and I enjoy building, leading, growing, and inspiring my team and partners.My approach is rooted in a deep understanding of media strategy, buying, lead generation, and brand awareness, ensuring that each campaign is tailored for maximum impact and ROI.The foundation of my professional ethos is a commitment to innovation and growth, evidenced by my proficiency in orchestrating campaigns across a myriad of platforms, including digital and traditional media. With an eye for analytics and a knack for narrative, my focus remains on driving business expansion and fostering success.

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  Account Director

  Fundamental Media

  Dec 2018 - Present - Boston, Massachusetts

  Specializing in B2B and B2C in-depth strategic planning and cross-media solutions. Fundamental has offices across the US, Europe, Asia and Australia for global expertise.Media StrategyMedia BuyingLead GenerationBranding and AwarenessTelevisionRadioPodcastsEmailSocialSEMDisplay (programmatic & direct)Out of HomeEventsReporting and AnalyticsCampaign and Budget Management