Visitor Products Cluster Working Group, Southeast Alaska Sustainability Strategy

The Alaska State Legislature appropriated $90 million from the State’s American Rescue Plan Act (ARPA) Covid State and Local Fiscal Recovery Funds (CSLFRF) toward a tourism and business relief grant program to be administered by the Department of Commerce, Community, and Economic Development (DCCED). The Juneau Economic Development Council (JEDC) is the administrator for the AK-ARPA business relief program.

Legislative Secretary handling the House Labor & Commerce Standing Committee, the House Resources Standing Committee, and the House Special Committee on Military & Veterans' Affairs

•Corporate training for hotel management and staff on customer service, property management, global distribution understanding, channel management and marketing•Design and present integrated campaigns across all electronic channels while evaluating opportunities and effectiveness•Business Intelligence reporting including Google Analytics, price-point analysis, competitive set analysis, industry benchmarking, and search engine optimization•Portfolio averaged 38% revenue increase in 2011 over previous year

•Responsible for the development of Magnuson Hotels’ brand for economy, midscale and upper-midscale hotels•Worked with graphic designers and marketing vendors to ensure brand consistency•Managed development of collateral including marketing materials and press releases•Negotiated cost-effective signage and print solutions with outside vendors•Responsible for the implementation of cost-saving programs and employee benefits available for each hotel

•Responsible for the online distribution and revenue management for a portfolio of 125 hotels in resort destinations•Analyzed competition and market trends to proactively adapt to changing environments in the industry; collected, analyzed and interpreted performance data and presented dynamic revenue-yielding solutions to clients•Same-store revenue increases of at least 45% per year•Account retention record of 98%

Assisted in the research and interpretation of data on economic conditions in the Idaho Panhandle, identifying economic indicators with respect to trends in local and national economies, and assisted in the presentation of results to local business and government organizations