Robyn Watson Email & Phone Number

San Francisco, CA, US

• Developed and executed marketing strategies, concepts and content for businesses that led to significant increases in revenue.
• Conceptualized and executed multichannel marketing campaigns.
• Conducted meetings with stake holders to meet specific client needs.
• Strategized and conducted market research to effectively reach specific client audiences.
• Drove the development of brand positioning, narratives, and content storytelling, including B2B campaign efforts

New York, NY, US

• Reached out directly to prospective agents that fit the ideal persona via cold calls, text, emails, integrated marketing campaigns, LinkedIncampaigns, and in person.
• Articulated the value proposition and handled objections to create qualified opportunities in the market.
• Partnered closely with the Strategic Growth department to develop successful prospecting strategies.
• Documented all activities within the CRM, maintaining flawless data management.
• Drove active engagement with new and existing leads through creative follow-up communications.
• Collaborated cross-functionally to create new processes and refine existing processes through innovative thinking.

• Built and implemented an online sales plan and marketing strategy to reach targets for sales goals and delivered on key performance metrics.
• Managed annual P&L and marketing budget to support media, social, search, influencer, retargeting, and affiliate marketing campaigns,driving brand awareness, customer acquisition, engagement, and purchase /.
• Conducted market research to determine pricing and product development.
• Completed UX research to systematically study target users and collected and analyzed eCommerce data that helped inform the productdesign process.
• Developed and executed innovative SEM strategies for customer acquisition / retention.
• Managed digital marketing channels and execute social media, email, and online campaigns.

Oradell, NJ, US

• Conducted stakeholder sales meetings and met / exceeded sales and revenue goals and targets.
• Performed learning system management and updates.
• Identified and executed key initiatives and areas for improvement using data and reporting to identify sales forecasts, performance,productivity metrics, and opportunities to improve the sales function.
• Managed center budget, evaluated and improved roles and processes, and improved center efficiency and workflow.
• Built and maintained client relationships, retained customers, managed customer accounts and CRM, and onboarded new clients.
• Implemented a change strategy planning process using subject matter expertise and strategic knowledge.

Bedford, Texas, US

• Conducted stakeholder sales meetings and met / exceeded sales and revenue goals and targets.
• Performed learning system management and updates.
• Identified and executed key initiatives and areas for improvement using data and reporting to identify sales forecasts, performance,productivity metrics, and opportunities to improve the sales function.
• Managed center budget, evaluated and improved roles and processes, and improved center efficiency and workflow.
• Built and maintained client relationships, retained customers, managed customer accounts and CRM, and onboarded new clients.
• Implemented a change strategy planning process using subject matter expertise and strategic knowledge.

Certification, Education

Bachelor Of Arts - Ba, Psychology