Robyn White Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

•Led end-to-end product design and content creation for diverse brands and global entities, catering to customer and marketplace expert inquiries.•Managed a top-performing team of managers and individual contributors, overseeing 35+ employees.•Advanced through promotion from Sr. UX Writer & Content Strategist to current role in 2019.Key Accomplishments:•Built and retained a highly skilled design and content team from 5 to 35+ to meet business demand; including hiring top-talent across the US, Europe, Ukraine, and India. •Oversaw multidisciplinary UX teams working on customer-facing products, marketplace products, and internal tools for both the US and international customers.•Successfully launched redesign of marketplace core tools on web, mobile web, and iOS and Android apps.•Played a critical role in the expansion of the JustAnswer family of brands into 6+ business verticals, including legal, health, pets, and tech support.•Collaborated with the engineering team to establish a design system, which reduced development time by 75%.•Navigated product redesign of customer experience through two business model changes, first moving from pay-per-question to a subscription model, then later removing the trial period, helping the overall business achieve 30%/YOY growth over the last four years.•Supported the white-label core product launch, now used by partners like eBay Motors.•Founded “Content Con,” bringing together all writers from across the org, including UX content designers, marketing writers, and conversation designers, to learn together, from each other.

San Francisco, California, United States

San Francisco

Redwood City, Ca

•Led seasonal/holiday marketing initiatives for a continuous two-year period, encompassing conceptualization of themes, crafting tool-kits, and curating catalogs.•Designed innovative in-package marketing materials and impactful direct-mail pieces.•Authored captivating content for home decor catalogs, successfully introducing a range of new personalized home goods

San Francisco, Ca

•Initially contracted as a Senior Copywriter, quickly transitioned to a full-time role as Lead Writer & Editor, and eventually earned a promotion to Creative Manager in 2012.•Directed comprehensive content creation, encompassing marketing initiatives, product go-to-market strategies, and user experience (UX) enhancements.Key Accomplishments:•Managed team of 5 writers and outside creative agency relationship.•Led development of seasonal/holiday marketing for five years, including marketing tool-kits and catalogs.•Responsible for all CRM content, including email, website content, direct mail and social. •UX content strategist and writer for all new product offerings, including home decor, in-product mail service, international cart, and first customer app.

San Francisco, Ca

•Devised and executed impactful digital and print marketing campaigns for prominent clients - Seagate, Providence Health, Dreyer’s Ice Cream, Catholic Healthcare West, and Centura Health.

Ba, International Relations

Portfolio, Copywriting

Professional Development, Journalism

Education record