Robyn White Email and Phone Number
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UX + Content Design Director🎨 Crafting Engaging Journeys, One Pixel at a Time 🚀I'm a seasoned leader of user experience and a master storyteller. With a decade-plus in design and content leadership, I've successfully launched seamless interactions that not only captivate but also catalyze substantial digital growth. My expertise? Cultivating superstar global UX design and content dream teams that shape the way the world navigates the digital landscape.🌍 Navigating Cross-Continental WatersI've developed top-performing teams that span across the continents, unifying diverse talents from the US, Europe, Ukraine, and India. Together, we've created user-centric experiences that span web, mobile, and apps.🌟 Forging Success Through CollaborationUnlocking the full potential of UX requires a range of talents. I've led a global team of managers and contributors, cultivating a powerhouse of 35+ creative minds. We've propelled the JustAnswer.com family of brands into new markets and significant growth. 🔮 Enchanting Iteration and InnovationThe secret to remarkable user experiences? It's a blend of UX research, A/B testing, and an insatiable appetite for improvement. I've built design systems that slash development times by 75% and navigated intricate redesigns through multiple business transformations. It's through these cycles of innovation that we've fueled a steady 30% YOY growth.📚 Lifelong Learner, Lifelong CreatorI'm not just a director; I'm a lifelong creative enthusiast. My journey started in the world of writing advertising copy and evolved into shaping end-to-end content and design strategies. From Hewlett-Packard to Shutterfly, I've breathed life into marketing initiatives and navigated the seas of user experience. Most recently, I've completed certificate programs in Prompt Engineering and Gen AI for Leaders.
Balsam Brands
View- Website:
- balsambrands.com
- Employees:
- 228
-
Director Of Ux/UiBalsam Brands Jul 2024 - PresentSan Francisco Bay Area -
Director Of UxJustanswer Mar 2019 - Aug 2023San Francisco Bay Area•Led end-to-end product design and content creation for diverse brands and global entities, catering to customer and marketplace expert inquiries.•Managed a top-performing team of managers and individual contributors, overseeing 35+ employees.•Advanced through promotion from Sr. UX Writer & Content Strategist to current role in 2019.Key Accomplishments:•Built and retained a highly skilled design and content team from 5 to 35+ to meet business demand; including hiring top-talent across the US, Europe, Ukraine, and India. •Oversaw multidisciplinary UX teams working on customer-facing products, marketplace products, and internal tools for both the US and international customers.•Successfully launched redesign of marketplace core tools on web, mobile web, and iOS and Android apps.•Played a critical role in the expansion of the JustAnswer family of brands into 6+ business verticals, including legal, health, pets, and tech support.•Collaborated with the engineering team to establish a design system, which reduced development time by 75%.•Navigated product redesign of customer experience through two business model changes, first moving from pay-per-question to a subscription model, then later removing the trial period, helping the overall business achieve 30%/YOY growth over the last four years.•Supported the white-label core product launch, now used by partners like eBay Motors.•Founded “Content Con,” bringing together all writers from across the org, including UX content designers, marketing writers, and conversation designers, to learn together, from each other. -
Manager, Content StrategyJustanswer 2017 - Aug 2023San Francisco, California, United States -
Sr. Ux And Content StrategistJustanswer Oct 2015 - Mar 2019San Francisco -
Senior CopywriterShutterfly Inc. May 2014 - Oct 2015Redwood City, Ca•Led seasonal/holiday marketing initiatives for a continuous two-year period, encompassing conceptualization of themes, crafting tool-kits, and curating catalogs.•Designed innovative in-package marketing materials and impactful direct-mail pieces.•Authored captivating content for home decor catalogs, successfully introducing a range of new personalized home goods -
Sr. Copy Manager & EditorSnapfish Feb 2009 - Apr 2014San Francisco, Ca•Initially contracted as a Senior Copywriter, quickly transitioned to a full-time role as Lead Writer & Editor, and eventually earned a promotion to Creative Manager in 2012.•Directed comprehensive content creation, encompassing marketing initiatives, product go-to-market strategies, and user experience (UX) enhancements.Key Accomplishments:•Managed team of 5 writers and outside creative agency relationship.•Led development of seasonal/holiday marketing for five years, including marketing tool-kits and catalogs.•Responsible for all CRM content, including email, website content, direct mail and social. •UX content strategist and writer for all new product offerings, including home decor, in-product mail service, international cart, and first customer app. -
Senior CopywriterJ. Walter Thompson Worldwide 2006 - 2008San Francisco, Ca•Devised and executed impactful digital and print marketing campaigns for prominent clients - Seagate, Providence Health, Dreyer’s Ice Cream, Catholic Healthcare West, and Centura Health. -
CopywriterCoil Counts Ford & Cheney 2002 - 2005
Robyn White Skills
Robyn White Education Details
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International Relations -
Copywriting -
Journalism
Frequently Asked Questions about Robyn White
What company does Robyn White work for?
Robyn White works for Balsam Brands
What is Robyn White's role at the current company?
Robyn White's current role is UX Director | Lead Global Design + Content Teams.
What is Robyn White's email address?
Robyn White's email address is rw****@****uno.edu
What is Robyn White's direct phone number?
Robyn White's direct phone number is +180195*****
What schools did Robyn White attend?
Robyn White attended Agnes Scott College, Miami Ad School, Northwestern University, Agnes Scott College.
What are some of Robyn White's interests?
Robyn White has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Arts And Culture.
What skills is Robyn White known for?
Robyn White has skills like Travel, Painting, Travel Photography, Art, International Education, Travel Writing, Editing, Entrepreneurship, Advertising, Social Media, Journalism, Social Networking.
Who are Robyn White's colleagues?
Robyn White's colleagues are Allie Smith, Karen Midkiff, April Cabueñas, Mark Lezter Cruz, Aaron Monminie, Marilyn Oliveira, Arief Tinsay.
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Robyn White
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