Robyn Armando Email & Phone Number

New York State

Executive In Charge Of The New York/Northeast And Pennsylvania East Regions

~ Designed, improved and streamlined core marketing processes supporting strategic marketing implementation to drive vertical and horizontal growth~ Create customized business and marketing plans that enhanced competitive position~ Identified market-based opportunities targeted to specific markets to drive overall growth, client acquisition and client retention both regionally and nationally~ Cultivate strategies for increased results and for improved organizational effectiveness~ Foster strong relationships with cross functional teams within the regions and across the company~ Create and manage detailed action plans, aligning and leveraging national, regional, and local resources~ Develop and oversee implementation of the marketing strategy - including campaigns, events, digital marketing and public relations~ Keynote presenter and workshop facilitator in national and local conferences, events and learning academies~ Served as Corporate Liaison to multiple advisory boards

Covering The Northeast, Central And Southern Regions

Specializing in enabling financial advisors to get in front of more people on a favorable basis. Through proven processes, we strive to increase activity and drive revenue. Impression * Differentiate * Experience * Accelerate~ Provided strategic marketing thought leadership, planning and collaboration to 35 firms in 2 regions~ Partnership across regional organizations including recruiting, training & onboarding, and wholesaling~ Drove teams in bottom line growth through strategies, best practices, alignment of resources & innovative marketing~ Implemented strategies and tactics designed to educate and build relationships with the public, the media and key opinion leaders~ Strategic implementation of Regional Marketing initiatives, tools & resources~ Provided experienced advisor hires with 1:1 support to drive activity to impact early productivity~ Developed and executed on firm and team marketing planning, initiatives and events~ Trained and developed firm resource facilitators on marketing programs, tools and available resources

Latham, Ny

In this role, my primary goal was to provide strategic marketing and support to help advisors acquire, build relationships and retain clients. I worked with advisors to increase sales by implementing proven, effective marketing techniques and tools. I helped identify and build marketing initiatives that produce measurable results.~ Member of the Executive and Senior Leadership Team~ Founded Corporate Education Program through the development of long-term, relationship-based workshop solutions~ Strategic practice development support to top advisors & teams to reach business plan objectives~ Direct firm internal and external communications programs and initiatives~ Increased exposure and recognition for the firm branding through community involvement program~ Develop lead generation sources, business development strategies & practice management training~ Implemented marketing systems to generate and improve prospect quality and client relationships~ Plan and coordinate firm events, seminars, benefit fairs and tradeshows; 32 events per year~ Design and develop firm promotional programs and campaigns for local branding~ Supervise the development and production of print and digital marketing materials

Lynnfield, Ma

Create unique and innovative ideas to increase brand awareness and exposure to the company when it went public at the NY Stock Exchange. Consistent messaging and committment strategize, create and execute marketing and commnications solutions that help both the company and its advisors advance to the next level of success.~ Aided in the development and sales of a strategic relations program~ Developed and executed marketing, communications and public relations plans and budgets~ Created corporate identity, branding strategy and unique selling proposition for new public company~ Developed and sold strategic relations program; resulted in 26 new business clients & COIs~ Sold all advertising opportunities for company magazine (100 ads), with future contracts as well ~ Created regional/national marketing campaigns, initiatives and resources including all design, copy/proof and promotion ~ Successfully managed all marketing department teams and budgets~ Media relations including speech writing, press releases, interviews and public appearances~ Provided the strategy and key objectives to lead company from private to public company (NASDAQ:ICH)

Greater Capital District, Ny

~ Successful business development program in growing customer base; 102 total businesses~ Designed web page that reached 1,000 customers daily and company ad campaign~ Created marketing plan, budget and PR strategies to drive profitability and improve customer relations ~ Implemented new services to meet customer financial needs~ Developed and maintained the credit union marketing and public relations plans~ Managed tradeshows: creation of booth materials, proper staffing, vendor relationships~ Partnered cross-channel on annual conferences and tradeshows: marketing materials, theme, budget, travel, agenda design, and post event follow-up