Robyn Ashton Email & Phone Number

• Manage major partnerships across CFS, including relationships with adidas, Jameson, Parma Calcio, EA Sports, EFL, Premier League, LADBIBLE, ITV, Mitre, FA Cup and Selfridges• Manage and line up all guests on ‘Shirt Shopping’, our joint content series with Ellis Platten of Away Days. Guests include David Beckham, Pierre Gasly, Rob Beckett and Georgia Stanway• Manage our influencer marketing strategy • Styled various video shoots including Aitch’s music video as well as many photoshoots• Look after all events at CFS

• Created partnerships between the agency and major brands for INS clients to exclusively use. These brands include (but are not limited to) Selfridges, Hilton, Gaucho, Represent, All Sport Insurance, New Balance, EA Sports, Taylor Made, Carmex and Grenade. • Manage individual partnerships to suit each client, presenting, negotiating terms, creating briefs, managing campaign from end to end and ensuring both parties fulfill the rights within the agreement. • Help manage the day to day running of the agency. • Maintain relationships with clubs across the EFL and Premier League.

Wilmslow, England, United Kingdom

• Led and managed an awareness campaign with brand Fiverr and football talent Bukayo Saka with an internal and external team. The first campaign launched with 3.4 million impressions. Managed from early planning stages, to CTV and campaign production for the multi channel paid launch. • Successfully managed a marketing campaign concentrating on a partnership between brand Hisense and football legend Kaka, with attendance at five activation events based in Doha and Dubai in association with the World Cup. This marketing campaign had a focus on talent management and logistics, creating content for multiple channels as well as managing a strict budget, this was completed, hitting all event targets.• Day to day account management of partners, budget management, deck creation, delivering all assets and commercial rights of campaigns, as well as creating and implementing marketing and activation plans.• Reported on all campaigns, presenting to key stakeholders.• Began organising an event and logistics for EA SPORTS in Istanbul for the UEFA Champions League final.

Manchester, England, United Kingdom

• Managed and activated all partnerships across the club • Co-ordinated and managed all club commercial and marketing opportunities • Had a focus on player wellbeing with the first team manager and implemented a range of partners to aid recovery and improve performance • Created and began to implement a brand plan in preparation for a stadium move as well as finding a stadium sponsor for £500,000. • Designed, briefed and managed all commercial related marketing and campaign content.• Managed the Salford City FC TikTok channel.

Wirral, England, United Kingdom

• Managed partners as well as the on site media team.• Managed all social media platforms and implemented a brand strategy created by myself.• Created, briefed and delivered marketing campaigns - the most successful had 560% growth on the previous year.• Google Analytics qualified and strong reporting skills, alongside delivering strategies from this data.

• Managed the clubs major partners and facilitated Spire becoming the 'Official Medical Partner' which allowed the first team to have access to rehab facilities, a private entrance and 24 hour access to scan facilities.• Managed all other smaller partners from pitch-side sponsorship to match sponsorship.• Created marketing campaigns to attract sponsors.• Filled all partnership opportunities whilst I was there through networking and business connections.

Manchester, United Kingdom

• Project managed a platform called Adzooma, managed all events and conferences including stand building and managed all sporting affiliate partners of the brand.

Leeds, United Kingdom

• Relationship manager for all 72 clubs in the English Football League.• Managed the Sky Bet Play Off events at Wembley Stadium, including all logistics, club requests, branding, ticketing and TV celebrations.• Managed the assets and activation of all rights.• Created marketing campaigns, increasing brand awareness and social media strategy implementation.

Master Of Science - Ms, Sport Business Management, Distinction

Activities and Societies: Lacrosse first team.

Events Management Bsc Hons, Event Management

Activities and Societies: Lacrosse and the Events Management Society.

A-Level, Business, History, English Language And General Studies