★ Robyn Ball ★ Email & Phone Number

Sydney, Australia

Crafting copy that sells for various companies including travel, charities, health and more. Available for project work, copywriting assignments and consulting.

World Square

Macquarie University

In this contract role, I crafted copy to raise awareness about hearing loss and how it can be treated. I managed the World Hearing Day campaign for Cochlear Global, with all content including videos and website translated into 14 languages, including symbol languages such as Arabic, Korean and Chinese.

Regents Park, New South Wales, Australia

Reponsible for customer acquisition and retention across all brands, including travel, hampers and home and lifestyle, toys and gifts.Organisation of strategy including outbound, digital and direct marketing to maximise customer AOV.End to end management of catalogue and direct marketing campaigns.Management of media, including buying, placement and production of TVC’s and radio.Six direct reports.

North Ryde

Acquisition of new customers via direct marketing, including list research and selection. Evaluation of product mix, space analysis, profitability, COGS, media, new and existing list performance. Management of all parts of the catalogue process, including creative, photography, copy and production. Streamlined processes by taking catalogues from a manual cut and paste to online, resulting in massive cost savings. Redesigned the Aids for Daily Living catalogue, ensuring the legibility for the seniors market.

Sydney, Australia

Responsible for customer acquisition, including brand awareness, production, advertising and creative. Staff management. Production of 1.4 million mass media inserts including media selection and production. Monthly reforecasting, budget management and yearly reporting. Partnership management of The Australian Wine Club, Taste.com.au, Golf Link Wine Club, Australian Geographic Wine Club, Aussie Farmers, National Trust Wine Club and the Virgin partnerships; Virgin Mobile and Virgin Australia. Nationwide competition campaign to Win Breakfast with Richard Branson, including all communication production, social media, creative, event and branding. Managed the Virgin Wine stand at the Food and Wine Show. Sydney Youth Orchestra sponsorship established.

Macquarie Park

Review and redesign of all external documents to ensure compliance with corporate guidelines. Monthly production of the Optus Yes guide, a 96-page catalogue. From creative, production through to fulfilment, working closely with stakeholders. Staff management of 4. Management of over 100 communication brochures, including copywriting, creative, pagination, proofing, production and agency management. Produced collateral within budget and adherence to brand. Saved $750k by changing pagination, size and fulfilment of the Big Book. Delivery of a National Road Show on budget with increased attendance. Implemented process and procedures to ensure transparency

Frenchs Forest

Responsible for the TVSN brand including consumer advertising campaigns, PR, web and events as well as customer acquisition, retention and internal communications. Performance measurement and reporting. Production of customer communication utilising TV, web, DM and catalogues to maximise gross profit sales strategically and operationally across all product categories. Implemented, produced and managed the Licence to SHOP loyalty program. Continuous review to ensure customer relevancy and growth in line with company targets.Rollout of new brand across all touch points. Managed all logistics for Shopping for a Star acquisition campaigns focusing on brand awareness with the aim of securing a new presenter. Recruited and managed a team of three to achieve daily goals, while maintaining a strategic focus.Managed the marketing budget.

Sydney.

Monthly production of all communication. Responsible for copywriting, database, campaign and list analysis, testing, production and budget management. Developed monthly e-news promoting forthcoming products and industry items. Online management of websites, including content, EDMs, strategy and online sign-up processes.

Chatswood

Developed and implemented the marketing strategy across radio, TV, outdoor, print and POS. Staff and A&P budget management. Live the Emotion, a major refresh of Mills & Boon. Managed the campaign including outdoor, print, radio and PR. Brand management including strategy, media interviews and author management. Project management from creative to delivery of all POS including dump bins, sidekicks, window displays, counter packs, posters and chapter samplers. Utilising a “free book for every reader” strategy to secure $500k of Advertising Value Equivalency (AVE). Received over 3 million media impressions for the Harlequin Global Romance Report. Live the Emotion campaign achieved a 3.5% lift in sales.

Chatswood

Managed quarterly acquisition direct marketing campaigns including creative, copywriting, mailing list analysis, ROI, production and fulfilment. Customer acquisition via online, book advertisements and in shipment. Live the Emotion live media interviews. Online site management including content and creative. Staff management.Acquired 7% more customers on each campaign.

Strawberry Hills

Collateral management of PostDirect, Competition Mail, Print Post and Change of Address Service.Event management of Direct Marketing Solutions Seminars, quarterly state wide seminars including venue, delegates, collateral, acquisition direct mail, PR and registration.Public speaking on direct marketing, databases and relationship marketing.Responsible for Address for Success - the launch of Barcoding in Australia. October, 1999, 650 delegates, 41 exhibitors including all advertising, direct mail campaign, public relations, registration, operations, catering, speakers and budget management.