I lead editorial, social media and search engine optimisation (SEO) strategies for the award-winning parenting website, raisingchildren.net.au. I manage a multidisciplinary team of digital media specialists responsible for award-winning projects, including Birth Choices and the Children with ASD and Disability mobile app.

I developed and implemented CHOICE's first social media and community engagement strategy, moving the organisation from an experimental to a strategy-driven approach. I developed a regular reporting schedule to analyse and increase social-driven traffic.I managed daily activity, planning and user interaction on CHOICE's social networks and the choice.com.au community. As part of this, I developed protocols and training to help CHOICE management and staff use social media to research and… Show more I developed and implemented CHOICE's first social media and community engagement strategy, moving the organisation from an experimental to a strategy-driven approach. I developed a regular reporting schedule to analyse and increase social-driven traffic.I managed daily activity, planning and user interaction on CHOICE's social networks and the choice.com.au community. As part of this, I developed protocols and training to help CHOICE management and staff use social media to research and promote CHOICE stories and campaigns, generate content ideas, and engage with their audience. Show less

I drove CHOICE's digital content strategy. With 100,000+ paying subscribers, the site was an early example of a successful paid content model.I was responsible for all content on choice.com.au, including setting editorial standards, tone and style and managing the publishing schedule. I worked closely with print journalists, writers and editors to develop their digital skills and promote collaboration with the newly formed digital team.I worked closely with technical and design… Show more I drove CHOICE's digital content strategy. With 100,000+ paying subscribers, the site was an early example of a successful paid content model.I was responsible for all content on choice.com.au, including setting editorial standards, tone and style and managing the publishing schedule. I worked closely with print journalists, writers and editors to develop their digital skills and promote collaboration with the newly formed digital team.I worked closely with technical and design partners to make continual enhancements to site functionality and usability, for example improving the user experience in the payment funnel to increase conversions.I played a key role in the website redesign, led the large-scale CMS migration and drove the transition from print-first to digital-first publishing. Show less

I produced new websites aimed at culturally diverse populations across the Asia Pacific region from concept through to publication. I created Asia Pacific feature content and devised and conducted online training for Radio Australia's English and other language service journalists.

I managed all aspects of online production – including scoping, development, content production and governance – across a portfolio of more than 20 local, state and national websites. I mentored and trained ABC radio producers and presenters moving into cross-media production.

As Senior Website Producer I was responsible for daily site production and special projects. As Night Editor I took overall responsibility for adaption of newspaper content for afr.com and managed a small team of online editorial and technical staff.

I produced breaking news bulletins, daily editions and special reports.