Robyn Baumstein Email & Phone Number

Cupertino, Ca, Us

Cupertino, California, Us

Ridgefield Park, Nj, Us

• Developed mobile marketing strategies in support of product launches and feature releases across the media services portfolio• Led large-scale integrated digital and offline marketing strategies from concept to delivery for brand awareness campaigns, product launches and partnerships• Managed multi-channel consumer marketing strategies that drove user awareness, activation, retention, and cross-promotional engagement within the Samsung app ecosystem• Developed new partnership integrated go-to market launches and managed on-going co-marketing programs with existing partners• Drove mobile app growth and retention by optimizing user entry points and conversion channels using engagement and attribution analytics• Oversaw allocation of a multimillion-dollar marketing budget that drove user adoption and engagement to support business goals and objectives• Managed multiple external marketing agencies to ensure successful campaign production, delivery and optimization • Garnered post-campaign marketing analytics and learnings to optimize future campaigns and initiatives

Santa Clara, California, Us

• Developed and managed integrated web and mobile marketing campaigns and product launches that drove brand awareness, user acquisition, engagement and retention across mobile and web platforms to support business key objectives• Strategized and managed cross-functional web and mobile marketing channels and key stakeholders to launch cohesive messaging, branding, and implementation across all consumer touchpoints for major product launches and consumer campaigns• Partnered with product, engineering, and design teams to define roadmaps and managed go-to market strategies for new product features and significant mobile app releases increasing daily active users by 96%• Managed and implemented all App Store Optimization (ASO) efforts for both the Google Play Store and iTunes App Store resulting in 2X app installs• Drove mobile strategies and impacted product roadmaps with audience research and competitive analysis that brought our flagship app from a 2-star to 4.6-star App Store rating• Innovated and launched consumer marketing campaigns that surpassed conversion goals by 3X• Garnered post-campaign analytics and learnings to optimize future programs and initiatives

Sunnyvale, Ca, Us

• Strategized and managed go-to market product launches for Yahoo News, Yahoo Finance, Yahoo Weather, and Flickr by partnering with integrated marketing channels and product leads• Developed key positioning and messaging for product launches across global regions• Partnered with internal and external creative teams and internal stakeholders to create and launch digital marketing and advertising campaigns• Managed Yahoo’s global brand guidelines to drive brand cohesiveness and recognition across all products and regions• Responsible for naming emerging Yahoo products and services• Managed high-profile events to position and introduce significant product launches • Conducted in-depth market competitive analyses to ensure new product releases provided compelling competitive differentiation• Served on the Yahoo Employee Foundation Board that gave grants to local and national non-profit organizations

Mclean, Va, Us

• Pitched ideas to my client to solve logistical problems in obsolescence of the United States Navy’s communications systems• Innovated and administered ideas and techniques to solve obsolescence issues for PMW 170 • Created and managed my client’s Obsolescence Management Information System database for PMW 170 programs and systems• Worked on a daily basis with Booz Allen Hamilton clients fulfilling optimal customer satisfaction• Updated and revised my client’s Diminishing Manufacturing Sources and Material Shortages plan for 2009 and generated Critical Item Lists for twenty PMW 170 systems

Bachelor Of Science And Bachelor Of Arts And Letters, Bs In Business (Marketing) And Ba In Political Science

International Relations